· Oversaw digital marketing strategies for an educational non-profit organization working closely with key executives and leading cross-functional teams to fulfill short and medium-term marketing goals · Developed the organization's first marketing automation lead generation program via Pardot which resulted in a 20% growth of inbound web-based pipeline leads· Created all end-to-end email marketing strategies including the implementation of segmented email marketing campaigns and consistently achieved above education-industry average open and click through rates year-over year· Developed and implemented all organic and paid Social Media advertising campaigns via Facebook, Twitter, and LinkedIn to drive new market growth opportunities and advance existing client relationships· Drove strategy to increase attendance at New Tech Network's national events through coordinated efforts with the cultivation and events teams and acts as onsite marketing representative for the organization

· Established an independent marketing consultancy that provided digital marketing strategies for start-ups within e-commerce, beauty consumer packaged goods, and entertainment industries· Worked closely with clients to develop customized, market-specific strategies to meet growth and engagement objectives· Developed sales-driven email marketing strategies to support clients' weekly revenue product goals and drive point of sale conversions· Created and managed clients' Social Media accounts through paid advertising campaigns, regular content creation, and community engagement.

· Management and execution of overall social media strategy and initiatives for PacketVideo's Twonky product suite· Successfully increased social media following of Twonky brand by over 5000% in key social media channels including Facebook and Twitter· Regularly executed key branding and engagement campaigns for the Twonky brand including social media campaigns around Winter and Summer X Games and SXSW sponsorships and product releases · Oversaw development, execution and optimization of online advertising including banner ad campaigns, Google AdWords, Twitter Advertising products, Facebook Ads, Admob and Tapjoy· Conducted quantitative and qualitative digital media analyses including social media engagement, sentiment, growth and CPC/CPM optimization· Key member of planning and onsite activation team for Twonky events including CES, SXSW and Summer and Winter X Games

· Conducted and executed a strategic market assessment on the interactive television industry for HBO’s Emerging Technologies department including the analysis of key developments in domestic and international markets, consumer behavior and market size projections

· Developed and executed mobile marketing and social media strategies for AT&T Wireless products for the Demi Lovato 2009 Summer Tour, Vans Warped Tour and Campus MovieFest including the creation and monitoring of mobile sites, SMS messaging campaigns, social media and online/mobile content· Managed integral marketing aspects of the Demi Lovato 2009 Summer Tour including developing and overseeing AT&T local market involvement, coordinating on-site activities with vendors and partners and creating and compiling comprehensive tour marketing reporting and findings· Managed AT&T Wireless' social media, youth outreach and engagement initiatives for Vans Warped Tour including promotional contests, brand ambassador programs and tour publicity

· Led primary and secondary-source research and developed actionable strategies for medical device, industrial manufacturing, software and insurance companies to increase revenue and market share · Analyzed quantitative and qualitative data to benchmark industries and uncover market, customer and competitor initiatives, strategic plans and financial performance· Generated process flows, user experiences, user profiles, product functions and pricing for a major US medical device company to introduce a new product to the respiratory and asthma market· Presented research, analysis, and strategic recommendations to the executive management team of a major US-based software company resulting in the implementation of strategies and client re-engagement

· Managed the development of verbal and visual branding for newly engaged clients in industries such as higher education, medical device and biotech· Secured consistent and prominent news coverage with key members of the media including The New York Times, Bloomberg News and The Economist