Reena Mistry Email & Phone Number

London, Gb

London, Gb

London, Gb

o The Role: Led the creation and execution of the Customer Experience digital strategy and capability roadmap across all brands within the New Category portfolio by harnessing digital technologies with a commercial perspective aligned to the organisation's digital vision.o Digital Leadership: Instrumental in developing the global digital capabilities tracker. Collaborated across multiple regions and markets to drive implementation of key functionalities focused on growth in online market share, achieve the highest repeat online business, secure increased average basket value (AoV), and enhancing conversion rates.o Digital Capabilities Execution: Drove revenue growth through global digital strategy execution, embedding a consumer focused capabilities roadmap optimising acquisition and conversion. Key initiatives deployed include the global subscriptions strategy deployed in 15+ markets achieving over 70% revenue online enhancing consumer retention and fuel sustainable growth. Implemented digital age verification solutions, vapour device trials and new payment methods, leading to improved conversion rate optimization.o eCommerce & Digital Strategy: Led the implementation and launch of multiple global eCommerce sites across the Vype, Glo and Velo brands. Collaborated with digital partners to deliver best in class customer experience (CX), UX and global site consistency including localisation in multi-language & currency.o Global digital product owner: Managed the global pipeline for the digital capability roadmap development focused on functionality to grow consumer acquisition, conversion and retention for local deployment. Owning the requirements definition and strategy for each capability mapping out the consumer experience, finance modelling, usability studies and activation. Managing stakeholder workshops, sharing best digital practices for opportunities for revenue-generating tactics. Managing digital budgets & collaborating with multiple digital agencies.

London, Gb

o The Role: Leading the development and implementation of the group's digital engagement strategy, delivery of enterprise digital marketing platform and eCommerce execution alongside the Head of Digital Marketing IT to deliver digital brand campaigns for Global Drive Brands in strategic end markets.o Responsible for delivering digital projects implementing social media marketing strategy, enabling regulated brands to leverage user-generated content for community creation and brand building to digitally empower marketing teams globally in light of the regulatory conditions.o Delivered digital projects with a 'white label' application development framework for building strategic digital assets, which can be re-used and redeployed at scale, across brands and markets with extremely efficient pace and costs.o Business Analysis / Project Management: Managing the global budget of £2million across brands and suppliers to implement the strategic digital marketing projects including digital marketing platform, global social community sites and eCommerce site for two of the major Global Drive Brands. Experience in Agile project execution, sprint cycles, Hybris eCommerce implementation, requirements gathering (functional & non-functional), UX wireframes & design signoff, training and data and content management. Consulting with senior internal and external stakeholders and WPP agencies in large teams.o Achievements: launched the first international brand group online controlled social community in the UK for Kent enabling two majors elements of the global digital strategy to be realised. Global campaign user-community for Dunhill in South Korea and eCommerce site in the UK for Dunhill. Leveraging from the success of these projects, working with the marketing brands to lead the localisation of the digital strategy for key end markets.

Santa Monica, California, Us

Participating in and project managing a large scope of services from web, wap to IVR, with audio and video content in line with current business models and also researching new business models to increase the digital revenue income.Identification of new multimedia services & products: technology watching, partners' identification, roadmap planning of multimedia services/products in coordination with the sales activity of the Business Development and Operations teams, user experience definition, technical specification, service development and implementation. Global project management for digital services setup: responsible for the coordination between international teams (digital, marketing & operations), local UMGI teams, technical providers and client, delivery schedule and launch roadmap achievement management of project and services, development, back office set up, test, launch phase and communication).

New York, Ny, Us

oThe Role: A highly visible role in the European Regional department which centred on remaining a key link between the IT and Business groups. oDigital Incomes Processing: Headed up part of the Digital Backlog team for Europe which involved coordination, business direction and processing all the digital data received from the Pan European deals made across Sony Music including iTunes, Amazon within excess of $30million to Royalties systems across Europe.oDigital System Requirements and Development: Successfully co-project managed planned and implemented a Digital Income Processing application in MS Access across Europe. This involved the business analysis of requirements across Europe and to ensure that the management of digital data was delivered to downstream royalties applications. Provided full training as well as overseeing further developments. oMarketing Analysis and Sales Reporting: Analysis of digital data for management and marketing reporting and analysis within existing Sony Music systems and a central contact for European financial digital income project work including Digital Provider compliance, digital provider contracts, identifying digital sales trends, oFinancial Analysis and Reporting: Working with the existing digital data warehousing system to further analyse the Pan European digital partner valid and pending data before approving the data to be sent to downstream Royalties system EROS, providing royalty terms and payment information, coordinating and completing a full global financial reconciliation report to all European (EMEA) countries each quarter.oPromoting Music with Record Labels: Involved in exposing the global system Promo to all UK record labels to enhance their Promotional strategy and marketing campaigns to ensure the music is delivered digitally to as many external partners, TV and Radio station. Involved in new rollouts, training and analysis of new requirements in the system Promo which were also implemented globally.

Montreal, Qc, Ca

As an IT consultant I worked on various projects on client site as described in the below roles.oABN AMRO – Deputy Rollout Coordinator - Working with ABN AMRO to implement a major global software rollout of smart cards to the clients which uses a Simplified Sign-on with 2 Factor Authentication (SSO/2FA) technologies to introduce Identity Management.oTeam leading, training, providing guidance and ensuring sufficient training is given and targets are met and issues are resolved. oCrown Prosecution Service (CPS) – Office 2003 Rollout Manager - Actively managed and ccoordinated the rollout of Office 2003 across the CPS involving 9000 users, 42 sites in line with their contractual requirements.oShell - Sarbanes-Oxley (SOX) Analyst - Worked as part of a team responsible to review and analyse all existing Control Register documentation which detailed business controls for all of Shell’s major business processes in scope across the world to extract all references to IT applications and End User Computing tools.oLiaising with country Finance and IT representatives each to agree and prepare a critical list of consolidated IT applications which had a direct impact on Shell's financial reports for specific country operations.oNHS University College London Hospital (UCLH) – User Commutations Specialist - In preparation for the new NHS Electronic Patient Records (EPR) system, responsible for the rollout of hardware and software to ¼ of the departments in the entire hospital, scheduling delivery and installation times for their PC’s and ensuring they have enough hardware and software resource to run the new EPR system. The project delivered 3400 PCs to staff in over 60 locations organised to minimise disruption and impact to the hospital.oResponsible for meeting with department heads to advise, plan and organise the rollout to their department. Providing all necessary communications raise user awareness of desktop rollout plans.