팀장
CurrentProvide comprehensive Integrated Marketing Solutions to clients ranging from ATL to BTL and Digital Marketing.My role here is not just drawing out a proposal that answers a brief, but linking the core objectives of the campaign and tie them up together with a carefully calculated and organized marketing plan that integrates multiple channels and platforms.Above The Line (ATL) includes:1. Radio Advertisements2. TVC3. Newspapers (PR)Below The Line (BTL) includes:1. Billboards2. Events3. In-Store PromotionDigital Marketing:1. Social Media maintenance2. Facebook Ads3. YouTube AdsHere is the list of Accounts I hold:LOTTE GROUP1. LOTTE Group Indonesia (롯데지주사)2. LOTTE Chocopie (롯데초코파이)3. LOTTE Xylitol (롯데자일리털)4. LOTTE Mart (롯데마트)5. LOTTERIA (롯데리아)6. LOTTE DUTY FREE (롯데면세점)NON-LOTTE1. Korea Argo & Fisheries Trade Corp (한국농수산식품유통공사)2. Korean Food Industry Association (한국식품산업협회)3. Industrial Bank of Korea (IBK) (기업은행)4. OLATTE (동아 오라떼)5. GS Retail (GS리테일)6. Cuckoo Electronics (쿠쿠전자)