• Responsible for the overall market development in Singapore, Vietnam, Indonesia and Cambodia.• Steer importer and retail network to drive sustainable volume and business growth in the region.• Provide 360 key account management support to ensure holistic understanding and implementation of Porsche's strategic and operational excellence initiatives.

• Manage Porsche's retail consulting program in connection with the global and corporate strategy as well as market-individual growth potentials and requirements• Manage a team of external automotive consultants to provide a 360° consultancy and coaching services to improve the business processes and profitability of the dealer network• Identify, develop and implement optimisation processes, coaching modules, standardised tools, best practices together with the retail network• Ensure sustainable business improvements through an ongoing performance review, repeated importer and dealer coaching and the implementation of a transparent reporting process

• Responsible for the strategic development of non-traditional sales channels (+56% YoY growth) for 13 markets within the APAC Region to maximize volume and profit opportunities.• Lead a team of key account managers across distributor network to service major corporate accounts to deliver sustainable business growth across the region.• Strategically work with key partners (i.e. 5 star hotels, luxury airliners, top regional events such as ASEAN Summit) to position BMW as the preferred luxury mobility solution provider in the region

• Conducted regular market analysis on automotive industry and defined strategic product positioning to strike a balance between price/specs competitiveness and optimal financial contribution.• Worked closely with internal stakeholders to optimize the wholesale and retail volume as well as the supply chain management across dealer network.• Supported the Marketing department on marketing communications (ATL, BTL), product development and launches. Serve as Product trainer / Brand ambassador for regional marketing activities.

BMW North America (2nd International Assignment)• Developed monthly sales programs and communication plans to steer the national dealer network (over 300 dealerships) to achieve record breaking sales in 1H 2014.• Managed National sales support budget to balance profitability with strategic tactical campaigns.• Prepared daily management report by monitoring business indicators to facilitate swift decision making• Reviewed and analyzed competitive intelligence to develop countermeasures against competitors.

BMW Group Asia (2nd home country placement)• In charge of the conceptualisation, budgeting and roll-out of the regional CRM loyalty program for BMW 7 Series customers to reinforce BMW segment leadership. • Responsible for the steering of the regional CRM initiatives (e.g. customer newsletter & VIP events) to help drive customers engagement and sales conversion rate.• Supported the Events team in the organization of regional marketing activities (Conferences, Product launches & roadshows)

BMW AG (Headquarters placement)• Supported the global roll-out of the new Retail Standards and managed the development of a web tool to train country area managers and external partners.• Developed a central reporting tool for the Area Management team to monitor and steer global dealer development projects and sales channel activities.• Coordinated the network study and business case for Ukraine to assess the capacity-readiness of its dealer network and align the retail network expansion plan for the next 5 years.

BMW Group Asia (1st home country placement)• Business Development: Responsible for the steering of key business initiatives such as Retail Standards, Bonus Structure & Business Planning to optimize sales processes & target achievements.• Sales Strategy & Operations: Participated in cross-functional taskforce (Product Management & Sales Planning) to develop and align product strategy and tactical sales campaigns.

Employer branding- Developed and executed online, mobile and social media branding strategies to position the Singapore Public Service as a premium employer of choice.Project Management- Worked closely with key stakeholder groups (e.g. public agencies & vendors) to manage the operations, budget, enhancements and customer service for the government online job portal. (www.careers.gov.sg) Talent Acquisition:- Planned and coordinated public agencies’ participation in recruitment and talent engagement initiatives in Australia. Served as brand ambassador for campus events, internship programme and networking sessions to engage and recruit top talents.

Conceptualised and design marketing collaterals for various external/in-house initiatives. (e.g. redesigned pre-boarding and onboarding packs for new employees)Conducted daily media monitoring and analysis of public responses on sensitive topics.Assisted in the planning and organising of major bilateral events such as the Singapore-China Leadership Forum and 33rd Singapore-Malaysia Public Service Games.

Conducted qualitative and quantitative research on the depiction of uniformed officers on the Internet through monitoring online and social media networks.Presented to senior management on research findings and proposed strategic measures to drive online engagement and foster community building.

Performed market research to look into the competitive advantages of key business competitors to improve on company’s strategic positioning.Reviewed existing product offerings and came up with novel business proposals that cater to diversifying customer taste.