• Available full-time as a senior UX/UI & AI product designer with experience in user-centered UI/UX designs, specializing in user engagement, product design, UX Strategy, User Experience, and Interaction Design.• Currently taking coursework and certification in practical applications of Generative AI, AI Prompting, Generative AI Automation, Market Research, Social Media Content Strategy and Robotic Process Automation Programming. • Updating my knowledge and best practices in product validation and customer discovery.• Also mentoring & supporting junior UX designers in my community.

• Coursework and certification in practical applications of Generative AI, AI Prompting, Generative AI Automation, Market Research, Social Media Content Strategy and Robotic Process Automation Programming. • Also mentoring & supporting junior UX designers in online communities.

Strategized and led UX/UI product design for user-centered enterprise software, accelerating digital transformation, improving usability and enhancing user experiences for mid to Fortune 500 B2B and B2C brand companies like Rocket Mortgage, First American, Enterprise Car Rental.Key Highlights• Synthesized research findings into intuitive, user-centered UX/UI designs that increase user interactions, improve usability, and enhance user engagement for clients’ mobile and web application solutions.• Collaborated with stakeholders, and cross-functional external and internal teams, including product, engineering, other UX designers, sales, marketing, to ensure effective communication and problem-solving between disciplines.• Create UI/UX product designs that aligned with client’s design system standards, ensuring seamless integration and consistency across all their digital products, enhancing user engagement and user satisfaction.

Provided design strategy and UX/UI services to deliver a new TV podcast app for Xfinity’s X1 platform, driving a 50k-75k increase in new subscriptions, improved accessibility, and user engagement for new customers.Key Highlights• Led design strategies and collaborated closely with cross-functional team members, including product managers, marketing, art directors, and engineers, ensuring cohesive designs for increasing conversion rates and growth.• Led the design process from research to delivery, improving information architecture, sketching concepts, creating wireframes, and developing prototypes for final designs handed off to developers.• Created a fully customized atomic-based design system for the development team and the client’s ongoing product development.

Led design thinking projects for in-vehicle gaming and marketplace services, improving customer satisfaction and engagement while differentiating Ford's connected content and digital services. Key Highlights• Synthesized early exploratory research to create personas, user scenarios, and storyboards that aligned business goals with user needs, enhancing user experience and business growth.• Collaborated with UX designers, product owners, and software engineers to implement business strategies that enhance user satisfaction and drive business success in a dynamic environment.

Spearheaded the design thinking, UX/UI design and usability efforts for BHP's Safety in Design initiative, developing user-centered responsive web and native iOS and Android apps that provide centralized access to safety practices and real-time performance data, reducing the risk of personnel exposure to hazards and fatalities at facilities globally.Key Highlights• Orchestrated significant aspects of the project across a team of product owners, business analysts, and developers acting as the “Voice of the Customer,” ensuring UX strategies, user research, and UI designs underlined business needs that provided optimum solutions for BHP consumers.• Led client white-boarding sessions and led UX strategy meetings to improve collaboration, improve ideation, bridge communication gaps, and align business requirements.• Executed hands-on development of low and mid-fidelity UX wireframes, sketches, user flows, interactive prototypes, and final design mockups to communicate design solutions.• Improved user satisfaction to 71% by increasing BHP’s Safety application usability by reducing time and resources for training, onboarding, and adopting safety practices.

Employed UI/UX expertise to designing and launching a Minimum Viable Product (MVP) iOS mobile app for Shell's distributor delivery process, aimed at replacing paper-based documents, streamlining billing and improving overall efficiency by 50% for both Shell and its distributors.Key Highlights• Translated product direction and vision into intuitive, user-friendly application features by synthesizing user research and creating interaction/visual designs.• Focused the team on project objectives and user needs throughout the design process by creating tangibility of UI/UX concepts.• Contributed to usability testing to uncover insights and learn about user behavior. Iterated and verified design concepts to improve the user experience and meet business goals.• Communicated design research findings, conceptual ideas, detailed design, and design rationale both verbally and visually to the team.

• Specialized in creating engaging and meaningful user-centered UX/UI designs for digital products and services across mobile apps, web apps, and responsive websites.• Directed product and UX strategy to achieve product vision, accomplish business goals, and ensure an effective user experience throughout the entire project from customer discovery to delivery.

Transformed BCBSM's brand and vision into user-friendly native iOS and Android UI designs, enhancing user experience, streamlining workflows, improving accessibility, and boosting engagement across a diverse audience of consumers, members, agents, and providers.Key Highlights• Improved user satisfaction and streamlined workflows by collaborating with product managers, engineers, content strategists, UX designers, and stakeholders to meet business and audience needs.• Utilized tools like Adobe Creative Suite and Sketch to create and maintain style guides and UI component libraries that reduce design time and improve design consistency and brand coherence across all products.

Overhauled Medical Mutual's Medicare and individual insurance websites by creating an intuitive, user-friendly interface design and user experience that improved usability and streamlined information architecture workflow, ensuring users could easily access their essential health insurance needs.Key Highlights• Organized design sessions, performed accessibility and competitive analyses, and participated in 2 usability tests to improve user retention and satisfaction in enrolling in Medicare and individual plans.• Participated in whiteboard design sessions, user journey mappings, discovery sessions, and lab-based/ formal usability testing plus conducted a competitive analysis, implemented iterative designing and accessibility analysis within an Agile environment • Continuously facilitated meetings with wireframe prototypes through storytelling for stakeholders and multiple product owners, articulating design rationale that aligned with business requirements to meet user needs.

Designed and built new innovative, intuitive, front-end UI/UX designs for millions of consumers worldwide to easily navigate and access audiobooks, eBooks, and other digital media content across OverDrive’s native mobile devices (iOS, Android, Windows), and kiosk platforms.Key Highlights• Collaborated with cross-functional teams, including product managers, engineers, and marketing, to deliver wireframes and prototypes, maintaining consistent, high-quality designs during rapid product changes.

Designed and developed user-friendly interfaces for native mobile apps, web apps, and responsive websites, improving user experience and significantly reducing processing times for field agents managing online claims and policy operations.Key Highlights• Collaborated with cross-functional teams, including product managers, engineers, marketing, and technical writers, to deliver consistent UX/UI designs that align with business goals and user needs, promoting a collaborative environment.

Provided expert art direction and graphic design expertise in seeing all projects from concept, design, print production, project completion to delivery in a high volume production environment. Successfully delivered creative direction, leadership, and support with the team to maximize the success of every project.Key Highlights• Instrumental in creating original marketing collateral to manage print production projects including a wide variety of marketing collateral and promotional materials.• Simultaneously managed, prioritized, and completed multiple projects under constant time constraints daily.• Maintained being proactive in taking prompt actions to accomplish objectives and achieving goals beyond what is required.• Managed and coordinated efforts in preparing files, pre-flighting, color matching, and executing print production orders with top industry quality.• Built and cultivated internal and external customer relationships through meeting expectations, building strong quality with adherence to brand, and developed powerful creative assets with client-winning results.

Worked directly within the graphics department in digitally enhancing images, illustration, and vector artwork for designing numerous different digital wall murals for well-known international and US businesses across major industries like Hospitality, Sports, and Food Service. Key Highlights• Conceptualized and design large-scale design wall-size graphics for new, department marketing materials, and illustration works for product samples for tradeshows and the sales team.

Directed and coordinated all facets of print production including consulting customers, scheduling and printing jobs, prioritized daily workloads and performed quality checking for projects accuracy. Regularly interfaced with a wide range of customer clientele for all their printing and finished needs.Key Highlights• Managed and created internal /external print and design projects (e.g., flyers, brochures, business cards and ads, banners, booklets, newsletters, manuals, handbooks, invitations, POS posters, and in-store signage.• Created innovated optimum business print and design solutions for individual walk-in consumers to large corporate businesses.

Managed, maintained, and evaluated multiple websites as well as monitoring and evaluating the quality and readiness throughout each product release cycle and worked with developers, product managers, content team members, and lead QA analysts in reviewing site definition and web infrastructure documents, web functionality, web flowcharts, and project briefs. Ensured requirements and designs were translated into efficient useable cases for testing new and existing web-based sites.Key Highlights• Maximized project lifecycle success of websites by performing heavy manual front-end testing, black box testing, integration testing, Ad Hoc testing, monkey testing, and regression testing.• Drove all efforts to implement test plans and test scripts, analyze and verify project requirements were executable, not ambiguous, so that an effective product release could be obtained.