Rob Emsley Email & Phone Number

Brewster, Ma, Us

Round Rock, Texas, Us

Lead marketing of the $2B+ market leading data protection and cyber resiliency product portfolio spanning SaaS, software, and appliances. Drive customer facing content, marketing programs and campaigns.

Seattle, Wa, Us

Responsible for messaging, positioning and go-to-market for all of Veeam’s alliance solutions. Managed a product marketing team responsible for outbound marketing activities. Conceived and developed innovative marketing programs that drove demand with alliance partner sellers and their resellers.

Armonk, New York, Ny, Us

Led product marketing for IBM Spectrum Protect (formerly Tivoli Storage Manager) family of data protection software. Developed messaging and content to drive awareness and demand generation activities. Focused on enabling sales, business partners and cloud service providers.

Round Rock, Texas, Us

Drove divisional communications programs including analyst relations, public relations and customer engagement programs. Increased quality and quantity of all communications programs that were constantly described as the gold standard within the company. Developed an educated and supportive analyst community and increased media coverage through a coordinated program that leveraged both traditional and social media channels. Highlighted customer success stories through video, podcast and speaking opportunities. Spearheaded work to position EMC as a leader in two key Gartner Magic Quadrants. Primary external spokesperson for the division with analysts and press for all announcements and engagements.

Round Rock, Texas, Us

Led product marketing team for Avamar and NetWorker products, keeping EMC as a major player in the backup and recovery software market. Enabled a successful Avamar business through focused marketing activities. Delivered differentiated messaging to promote the best backup and recovery solution for virtual environments and positioned the whole product as a superior alternative to traditional backup solutions.Increased outreach and revamped messaging moved NetWorker from a product in decline with a negative reputation, to a product with stable growth and positive customers.

Round Rock, Texas, Us

Divisional marketing leader for EMC Backup, Recovery and Archiving software and systems. Built a group of over 20 marketing managers to support a worldwide-specialized sales force and position EMC as a leader in the data protection market. Drove activities to support triple-digit revenue growth for Avamar and RecoverPoint and launched the first deduplication Disk Library appliance into the market. Supported a successful first generation object storage platform business with Centera. Successfully executed extensive EMC World event activities to support the portfolio every year during this time. Led marketing integration for all acquisitions that EMC has made in the data protection space, including Legato, Avamar, Kashya, Wysdm and Data Domain.

Houston, Texas, Us

Product management and marketing of the OpenView Storage software portfolio. Created a group of highly motivated marketing professionals to support sales in an evolving storage market segment. Developed business plans, product requirement documents, go-to-market strategies and all product related marketing assets.

Houston, Texas, Us

Product management and marketing for the SANworks storage software portfolio. Led a worldwide effort to successfully launch and manage a new branded product line. Developed business plans and market requirement documents to support all new product introductions.