Rena Benson Email & Phone Number

Kansas City, Mo, Us

Topeka, Ks, Us

Topeka, Ks, Us

Kansas City, Missouri, Us

Lead a team of 8 people responsible for end-to-end planning, execution, and operations for Hallmarks highly personalized and sophisticated Email, Direct Mail, and SMS data driven marketing channels. Lead strategy, planning and execution of multi-channel integrated national marketing plans driving acquisition, retention, engagement, and Lifetime Value growth for the Omni-Channel retail network of stores, eCommerce website, and CRM/loyalty program responsible for driving ROI, RSI, incremental revenue, and transactions at scale. Manage and direct cross functional teams, external agencies, internal partners, analytics teams, operations teams, creative teams, in strategic planning, creative messaging and development, asset delivery, and execution. Experience managing and optimizing integrated plans and channels including paid, owned, and earned spaces including organic and paid social media, digital influencer partnerships, video, mobile shopping apps, programmatic media, 3rd party deterministic data connectivity platforms, public relations, in-store signage, local store marketing, and personalized offers. Core team member for Salesforce Marketing Cloud platform stand-up, including platform integration and onboarding, process development, training, and usage for campaign management and marketing automation platform. Manage marketing technology projects and backlog prioritization with IT department partners in Agile development environment, Use Case and User Stories development, and business prioritization decisions Lead change management, process optimization, and find efficiencies to drive a high performance team.Built a best in class email marketing team from the ground up, including staffing, tech stack, workflow processes ensuring flawless execution, deliverability, ESP and IP management, and a SFMC beta testing partner given our sophisticated and industry leading platform usage and strategies.

Kansas City, Missouri, Us

New York, New York, Us

Clients included U.S. Bank, Quiznos, and Quest DiagnosticsPitched new client business proposal to the U.S. Bank leadership team resulting in the new business win. Developed strategic objectives, priorities, and integration of an overarching brand strategy and creative concepts across all executions for all products. Lead planning for and execution of social media strategy and activation plan including social media community management training, awareness, acquisition, and engagement drivers laddering up to the client’s social media goals. Lead projects for digital campaigns, social media, brand and product positioning, and online video and TV production. Developed in-depth expertise in all aspects of client’s business, including the competition, market challenges and trends, marketing plan, tactical elements, brand strategy, brand positioning, media and research initiatives. Managed account team of Account Managers and Assistant Account Managers. Served as main client contact and team leadership for day-to-day account and internal supporting team for the Digital Agency of Record including channels of email, social media, digital campaigns, and eCRM marketing. Lead development and implementation of 360-degree integrated analytics dashboard and monthly reporting platform. Managed mobile App development, social game development, and website development for multiple clients.

Kansas City, Missouri, Us

Clients included Beauty Brands, Discover Financial Services, USAA, Clayton Homes, The Home Depot Home Services, Ruby Tuesday, and Payless Shoe SourceLead development and launch of a new eCommerce website and online marketing strategy, media plan, and messaging. Lead strategic planning sessions and development of yearly integrated marketing plan; including channels of radio, out of home, direct mail, in-store signage & display, POS, email, website, digital, and social media and supporting creative. Developed and implemented CRM/Database targeting and creative messaging strategies based on customer RFM analysis and customer segmentation and new customer prospecting based on customer modeling. Lead primary research projects for development of brand positioning and AAU research studies. Managed team of account coordinators and account executives.

Schaumburg, Illinois, Us

Served as primary contact for over 40 different clients at an integrated direct response demand generation agency.Managed and developed a team of four account coordinators. Developed strategic marketing and creative plans and budgets that increased lead flow in competitive/saturated markets.Managed, analyzed, and optimized marketing and media plans and creative campaigns in television, newspaper, direct mail, radio, website, PPC, SEO, online display, and affiliate marketing to maximize results. Assessed clients’ needs and pitched advertising strategies and campaigns for existing clients and new business prospects.Pitched new client business as spokesperson for the agency, and recommended strategic plans

Schaumburg, Illinois, Us