- Selected by Virginia Transformer leadership to drive the marketing vision for AK Power Solutions, a start-up focused on advancing EV infrastructure. - Developed a comprehensive suite of marketing tools and resources entirely from scratch, establishing the foundation for the company’s branding, communications, and lead generation efforts. - Supervised external marketing agencies, ensuring alignment with brand strategy and timely delivery of high-quality campaigns. - Designed and implemented targeted campaigns to build brand awareness, forge industry partnerships, and capture opportunities in the electric vehicle market. - Leveraged analytical insights to refine marketing strategies, maximizing ROI across digital, print, and event channels.

Virtually and in-person coach for night and weekend team to achieve Orvis Great Catch Guarantee, To provide exceptional service through customer engagement, passion and education.

Gather and analyze data on ways to penetrate the electric vehicle, cryptocurrency and data center markets with newly developed products through traditional (trade show) and new (LinkedIn, online syndication) marketing avenues.

Hired to translate 9 established German brands into the US footprint. Once completed rebranded and relaunched X-top for men (male incontinence product) into US market through multi-media campaign resulting in placement at Walmart and CVS. Instituted multi-faceted, internal communication program to ensure consistent, relevant and timely information including crisis communication plan.Representative for McAirlaid’s at community events such as luncheons; local television interviews and at trade shows, customer meetings and speaking engagements.

RRHBA is my first experience in the nonprofit sector. Through this position I worked with a variety of groups (Board of Directors; Government Leaders; Education System; Local Media; Trade Associations) with responsibilities ranging from Social Media Management; Membership Drives; Event Planning; Media Buy; Website Maintenance; Literature Creation to Speech Writing.

In the interim between Medeco and Roanoke Regional Home Builders positions, freelanced as marketing and training specialist focusing on social media management, eBlasts and blog creation plus website maintenance.

Internal promotion from MSC Program Manager. Brought on board to create brand strategy and market plans for banking, parking, retail and vending markets for niche product (camlocks). Developed marketing materials that ranged from brochures, flyers, presentations, social media, and newsletters.

Intercompany promotion from Ceco Door Products Business Development position. Created, developed and managed by-invitation-only business development program for customers located across North America. In addition to hosting annual conference and quarterly networking groups, program provided quarterly marketing kits that contained product samples, customizable newsletters, social media postings and training material.

Started my career at ASSA ABLOY in order entry before being promoted to Business Development Manager. As Business Development Manager, I worked with management to onboard newly consolidated sales force with product line training; workflow of orders, payment, shipping; review of policies and detailed account review through in-person and virtual training classes. In addition, our team was a liaison between sales, customers and internal team addressing range of issues from lead-time, product development, pricing and special requests.

Internal promotion from Sales Manager for Ladies Ready-to-Wear & Juniors. Managed a $2 million, 3 person Clinique cosmetics team. Responsibilities included hosting events including semi-annual Gift With Purchase sale, conducting make-overs, achieving personal and counter sales goal, sales reporting and coaching team on topics like new product or sales techniques.