• Develop and execute strategic and tactical marketing plans for various verticals via an integrated mix of events, digital marketing, partners, and public relations to drive new prospect and expansion opportunities.• Manage marketing automation, analytics, and reporting dashboards for Singapore, India, Japan, Korea, Malaysia, Myanmar, Philippines, and Thailand• Coach country marketing managers in campaign setup and optimization.• Manage PR agency to increase our market share of voice, through media pitches and interview preparation• Craft winning submissions for industry awards that showcase how our solutions help clientsRecognized by Senior Leadership through the following awards:• Asia/SEA Sales & Marketing Workforce Resilience – Marketing & Communications Rockstar• Asia Region’s Sales & Marketing Summit Club

One of the world’s largest trade event organizer companies. Reported to the Project Director & worked cross-functionally with Sales, Telemarketing, Design, and Operations.• Led a team of 2 to manage all facets of the annual marketing cycle for 3 flagship events from inception to analytics and optimization to budget management. Managed PR and creative agencies.• Successfully brought in 10,000 event attendees across Southeast Asia through an integrated mix of email marketing, search engine optimization, direct mailing, telemarketing, TV and radio ads, outdoor advertising, trade media and association partnerships, and public relations.• Launched and grow all the events’ LinkedIn and Facebook accounts. Oversaw the development of the events’ mobile apps which improved how visitors navigate the events when onsite.• Built and managed the database and segmentation strategy for all marketing programs via Salesforce.

• Directed events for internal and external audiences that ranged from 20+ to 1000+ attendees – lead generation events, partner training, analyst briefings, and sales kickoffs.• Handled the end-to-end event management process from audience segmentation to developing marketing emails, landing pages, and collaterals, to vendor sourcing, to logistical setup.• Fronted updates to and prepared reports for senior stakeholders

• Agency lead who was seconded after 3 months into the client account, Dell. Implemented enterprise marketing programs to drive brand leadership and lead generation. Worked closely with multiple channel partners on program success.• Oversaw creative and telemarketing agencies to ensure brand compliance and campaign optimization• Managed vendor negotiations to ensure budget prudence.

Part of a new team to launch the inaugural World Cities Summit, working with multiple government agencies• Planned and implemented learning and social programs for overseas Ministers and Mayors including a lunch hosted by President Nathan.• Oversaw the VIP invitation and management process.• Drove partnerships with the public and private sectors for marketing reach and sponsorship revenue.• Conducted market assessments to determine the event positioning and programme, target audience, marketing strategies.• Worked with agencies on copywriting and creatives for marketing collaterals.• Prepared comprehensive proposals and reports to senior management and external audiences.