Develop effective marketing plans by researching district offerings and services, developing revenue enhancement strategies, and driving teams to innovate. Manage and optimize the district’s online presence across websites and social media platforms. Analyze digital performance and identify opportunities to maximize impact and deliver on KPIs. Write and create an array of marketing materials in addition to project managing, designing, and producing a triannual print publication distributed to area residents. Internal lead and project manager for all marketing of facilities, programs, and special events. Assist the Community Relations Manager with community outreach efforts that include community meetings, surveys, events, and fundraising efforts; help to build public trust and raise programming awareness.Key Achievements:• Manage comprehensive marketing plans for the fitness and golf facilities, including social media, email and traditional media campaigns, special events, and paid digital advertising. Last year, increased fitness membership retention by 30% with effective customer engagement campaigns and incentive programs.• Manage end-to-end execution and approval of email development, strategy, and optimization for all email marketing initiatives.

Instrumental in building and growing a regional, multi-location gaming store chain. Developed and managed effective marketing plans to promote stores and events. Integrated marketing and e-commerce strategies that shaped the online business and generated revenue. Also influenced company culture by playing an instrumental role in hiring employees, developing evaluation processes, and resolving employee conflicts.Key Achievements:• Revamped HR policies and practices to establish an environment of professionalism at a successful startup company; also researched and implemented a new health insurance plan for the management team.• Ensured equitable pay by establishing and maintaining the company’s pay structure for all employee levels.• Improved accuracy of performance appraisal results and reduced the appraisal timeline by refining the performance appraisal policy.

Managed a $400,000 annual marketing budget and bought media across a five-state region. Collaborated with a variety of television, radio, and print outlets; negotiated all media purchases and coordinated campaign scheduling to maximize ROI. Developed and managed branding and media plans along with designing visuals and copy for paid advertising.Media Specialist –Montana-Dakota Utilities Company, continuedKey Achievements:• Improved public perception by coordinating community outreach and promoting the Safety Mascot Program; also mobilized volunteers and led marketing initiatives.• Created the organization’s first detailed media plan, which organized department strategies, coordinated the efforts of various sales departments, and improved efficiency.• Developed and managed a new branding and image campaign that projected coherence by replacing inconsistent messaging.• Drove $35,000 in cost savings for a single project through effective project management.

Developed relationships with contractors and vendors to secure estimates for bids and projects. Also designed graphics and visual communication assets for all operating companies. Produced the bi-monthly print magazine.Key Achievements:• Created the brand identity selected by the Knife River Corporation for rebranding all its operating companies under a single identity.• Organized and planned an annual leadership conference attended by 500 top-level executives; conference was a success and was executed with no major issues• Promoted to a role with a subsidiary company.