Rena Urso Baker Email & Phone Number

Morris Plains, Nj

Lead team of marketing professionals to achieve significant increases in brand awareness and customer acquisition through innovative campaigns and strategiesManage social media strategy, focusing on brand presence and customer acquisition. Plan, manage, and execute events such as trade shows, annual conferences, and corporate gatherings.Design marketing materials and graphic assets that align with corporate design guidelines, ensuring consistency of branding and messaging across the organization.Ownership of company-wide contact database used for business to business and direct to customer marketing initiatives.Design and execution of direct email campaigns including planning, delivery and measurement of effectiveness.Oversee the design, editing, and distribution of internal newsletter, providing a corporate communication channel regarding business initiatives, employee activities, and industry involvement. Works cross-departmentally to ensure company-wide engagement.Lead award winning corporate Wellness program. Manage cross functional committee in the planning and execution of annual program, including wellness activities, lunch and learn sessions, and procurement of educational materials for internal communication channels.

Manage dental collateral and act as Marketing Liaison.Maintain current materials in all locations where dental material is accessed (four online material repositories).Project Lead / Process Manager – Create and manage library of benefit summaries (1200+ documents).Manage online wellness campaigns – Create collateral and promotions associated with monthly campaigns.Manage creative production process of marketing collateral and forms - Create marketing materials that align with corporate design guidelines and message, ensuring consistency across multiple marketing efforts.Work with all departments and regions to coordinate, develop and produce everyday inquiries requesting collateral, communiqués, logos, images, forms, assistance with presentations or other materials as needed.

Provided administrative assistance to Marketing and Sales Department.Coordination of city, county and state government agency proposals. Creation and management of the marketing database. Design and creation of PowerPoint presentations and other visual presentation aids.Coordination of annual employee events.

Long-term temporary position providing administrative support including; database management, drafting business correspondence, A/P and monthly draws, payroll, and other general office duties.

Provided administrative support for the department including; drafting correspondence, planning events, scheduling meetings, and processing invoices.Redesigned all Bay Alarm Company’s marketing collateral to create a uniform image.Managed creative production process.Worked directly with vendors to ensure the integrity of printed material produced.Planned, prepared, and produced sales meetings.

Aa, Business Administration

Design Certificate, Graphic Design