Renaldo A. Chapman Email & Phone Number

San Francisco, California, Us

My role is to lead a team of 70 people within brand, creative studio, organic social, influencer, and partnerships to accelerating the business performance.

San Francisco, Ca, Us

My role is to lead a team of 40 people within brand, internal creative, social, integrated marketing, partnerships, and brand insights to achieve business performance. My goal is to grow the brand to become one of the most culturally relevant brands powered by its community. Ultimately, the brand was recognized by Time Inc as one of the world's best brands and AdAge awarded it as the breakout brand of the year in 2024.In addition, I am the executive sponsor of the Chime black employee resource group - AfroChime.

San Francisco, California, Us

At Uber, my primary role is to lead global branding efforts across the US, Latin America, Europe, the Middle East, Africa, and Asia. I sustain the business’ approach to brand development for all regions while guiding a cross-functional team to boost gross bookings. Additionally, I spearhead performance marketing initiatives and build the strategic narrative for Uber’s subscription services. Notable Projects, Accomplishments, & Impacts:✯ Launched 360 driver campaign, You Do That, featuring an Alan Watts voiceover that focused on revitalizing rider perception of driver culture at Uber; campaign positioned Uber as a facilitator during Great Resignation and boosted earner growth. ✯Created earned media calendar by orchestrating stunts during Halloween in the US and Brazil for Carnival involving themed car wraps from popular movie designs like Ghostbusters and Fast & Furious. ✯Spearheaded Earth Day campaign activation with Tesla featuring immersive virtual rides to the Great Barrier Reef, Antarctica to show Uber’s commitment to being a zero-emission platform by 2030.✯Presided over brand identity overhaul on all key touch points - design elements, photography, tone, tagline creative; efforts aligned the globe to be consistent with local relevance.✯Devised strategic narrative of ‘The World is in Your Hands’ media package that drove largest PR engagement against prior year launches; package built for the annual Go/Get product event showcasing new product innovation at Uber.

St. Louis, Mo, Us

As VP of Brand Marketing, I mentored a diverse team of ten direct reports with 20 cross-functional partners. The key to my success was offering comprehensive support for P&L, brand budget, GTM strategy, operations, innovation, retail, sports strategy (MLB, NBA), and creative functions.Notable Projects, Accomplishments, & Impacts:✯ Launched commemorative, limited-edition Notorious B.I.G. ‘Spread Love the Brooklyn Way’ beer can/merch design; partnered with exclusive apparel merchandisers and concert featuring Lil Kim, Busta Rhymes, and Jada Kiss. ✯ Designed and distributed film celebrating 25th anniversary of the movie Independence Day; utilized Bill Pullman’s famed speech to link brand’s limited-edition packaging as America’s beer for the 4th of July.

St. Louis, Mo, Us

By overseeing portfolio and brand architecture, I successfully managed a portfolio worth >$4B. I steered a cross-functional team of over 20 and crafted strategies to evolve the Michelob Ultra brand catalog. Additionally, I materialized brand, creative, design, segmentation, and GTM strategies. Notable Projects, Accomplishments, & Impacts:✯ Crafted product, design, and strategy for the first national organic seltzer that launched during the 2021 Super Bowl; partnered with Don Cheadle as spokesperson to drive 13M projected cases in annual volume. ✯ Spearheaded 2021 Visual Brand Design projects, including the Super Bowl ‘Joy’ creative with Serena Williams; campaign also featured an NBA championship bottle with Tinker Hayfield and global musician Maluma.✯ Handpicked to develop and launch Michelob ULTRA Pure Gold product during 2018 Super Bowl with spot featuring Zoe Kravitz; holistically disrupted market category, driving $250M in incremental revenue.

St. Louis, Mo, Us

- Created the company's African-American Employee Resource Group consisting of 200+ members company-wide to provide a safe space for Black employees or allies, recruitment opportunities, and professional development- Led and Inspired over +5000 Anheuser-Busch employees through the #FortheCulture event series educating on the cultural nuance of Black culture and its influence on mainstream culture (ex: Black Women in Beer, Juneteenth, BLM panels)- Created the Culture Collective for the Marketing department - a cultural panel that provides risk assessment on creative ideas where cultural insensitivities or appropriation could exist- Fundraised over $100k from employee donations and $1MM from the larger company for organizations pushing to end racial inequality influence the Brewing for Change initiative with Dwayne Wade and Natalie Johnson (first black female brewmaster)

St. Louis, Mo, Us

In this leadership role, I shaped the Bud Light portfolio via cohesive, impactful, and organic brand development efforts. I utilized a >$30M budget to enable growth and architected pricing strategies, three-year portfolio planning, GTM, and channel growth. Notable Projects, Accomplishments, & Impacts:✯ Oversaw 360 campaign for $500M+ brand portfolio, reversing 15-year market share loss trend; campaign included high-profile products like Bud Light Lime, the Chelada Family, and Bud Light Platinum. ✯ Positioned Bud Light Lime with EDM music festivals and new talent; grew brand volume with millennial customers.

St. Louis, Mo, Us

I attained the best market share performance in 15 years by launching limited edition packaging designs such as State of Liberty and ‘America’ authoring disruptive marketing techniques. Notable Projects, Accomplishments, & Impacts:✯ Budweiser’s ‘America’ limited edition packaging design recognized with three Clio awards for breakthrough design ✯ Built logistics/marketing plan content strategies for Budweiser’s Made in America music festival featuring Beyoncé and the Weeknd that attracted record-breaking attendance of 140K; decreased acquisition costs by sampling 50k customers.

London , Gb

A free, highly selective program delivered over 9 months for 30 (out of 400 applicants) scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEO’s, CMO’s and business leaders from the US and the rest of the world.

London, Gb

- Developed marketing strategy and forecasted total market opportunity to grow Buchanan’s scotch to 1M cases sold within 10 years- Recommended grassroots influencer strategy utilizing local tastemakers within nightlife in Buchanan’s top markets by volume to accelerate growth in Buchanan’s on-premise business by 62% - Analyzed the Hispanic segment, consumer migration trends, and market distribution using U.S. Census, Simmons, Nielson, and internal data; determined additional growth opportunities for the brand - Established strategic roadmap using consumer insight with recommendations to expand Buchanan’s current target consumer from Hispanic to general market within 5 years unlocking the brands growth potential- Analyzed market trends with the Millennial consumer to leverage Diageo portfolio for additional growth

With Bickerstaff, I developed strategies to managed high-value creative projects for large events like the NBA All-Star weekend, NCAA College football games, celebrity weekends, and brand-owned experiences.Notable Projects, Accomplishments, & Impacts:✯ Brand partners included global brands like State Farm, AT&T, McDonald’s, and MillerCoors while working with talent such as Spike Lee, NBA players, and the NFL Guided social media content marketing and digital media assets while leading high-profile State Farm 9/11 tribute with Spike Lee that garnered over 5M views on launch day.

Master Of Business Administration (M.B.A.), Marketing

Master Of Business Administration (Mba) Exchange, Marketing

B.A. And B.S., Political Science/Criminal Justice