Responsabilities:Windows in Social Media: In charge of Windows Digital Channels and the development of Windows Social Channels in BR.• Windows community development among key influencers and tech trendsetters. • Usage of in-depth product expertise to articulate the Windows value proposition, actively engaging the Windows Fans. • Engagement of Customer Service thru web, supporting “how to”, complaints and cross promoting educational content for Windows.Windows through… Show more Responsabilities:Windows in Social Media: In charge of Windows Digital Channels and the development of Windows Social Channels in BR.• Windows community development among key influencers and tech trendsetters. • Usage of in-depth product expertise to articulate the Windows value proposition, actively engaging the Windows Fans. • Engagement of Customer Service thru web, supporting “how to”, complaints and cross promoting educational content for Windows.Windows through Education: Land Windows in the education segment and the marketing execution for students, teachers and educational institutions.• Strategic Plan development and alignment with global team• Agencies coordination for events planning, execution and measurement of results. E.g Responsible for Campus Party sponsorship execution, Windows roadshow in universities and coordination of Windows ambassadors program inside universities• Leverage all Microsoft academic touchpoints to execute an integrated communication plan for students and teachers about all services and devices• Orchestration of Windows devices offer for private deals, that includes teachers training, KPIs definition and devices availability. Windows App Marketing: ensure apps are at the center of how well the Windows story is told to customers and partners.• Development of single Windows Apps marketing plan to align global campaigns• Launch “Great Apps” locally, acting as the quarterback connecting the local app pipeline to local marketing and PR placement opportunities so the best apps in our catalog are featured in marketing • Close partnership with technical evangelists to drive app work with App Builder campaigns • Responsible for editorial and Windows Store programming at the local level, in partnership with the corp. team• Joint effort with Internet Explorer Lead to ensure the app builder story is told end to end, from experiences originating in the browser to users discovering and downloading apps. Show less

Responsible for advertising online revenue and deep expertise of the HuffPost Brazil and Microsoft products' advertising solutions.• Product expert and evangelist• Liaison between Microsoft and agency/advertiser• Drive integrated solutions and new business opportunities through product-specific solutions aligned to account and campaign objectives.

• Adtech solutions evangelist in market• Liaison between sales and technical/P&D teams• Drive integrated solutions and new business opportunities through product-specific solutions aligned to account and campaign objectives.

Responsible for ad/hoc studies (qualitative and quantitative) focused in the retail market understanding and consumer insights knowledge. Conducted geo location maps standard definition, segmentation and positioning studies, competition, assortment and store performance analysis.