Liderança na criação e desenvolvimento da área de Insights e Monetização de Dados, focando na preparação de dados e elaboração de relatórios transformados em produtos de inteligência de negócios. Responsável pelo planejamento comercial, incluindo a estratégia de captação de clientes e coordenação com áreas parceiras. Atuando no aprimoramento de inteligências de negócio com dados internos e externos, fortalecendo o poder competitivo da Market4U.

Colaborei com empresas de consultoria de ponta e indústrias de FMCG, fornecendo soluções estratégicas de marketing e insights. Realizei análises abrangentes de dados de mercado, conduzi pesquisas com consumidores e clientes, e elaborei recomendações estratégicas detalhadas. Destaquei-me no desenvolvimento e apresentação de workshops, na criação de questionários eficazes e na execução de pesquisas impactantes. Apoiei perfis de redes sociais, aumentando o engajamento e a presença da marca. Orientei com sucesso os clientes na tomada de decisões baseadas em dados e no planejamento estratégico, garantindo melhorias mensuráveis em seu posicionamento de mercado.

• Led the development and execution of marketing strategies to promote data intelligence services for delivery solutions in the consumer goods industry, resulting in a 25% increase in proposal generation within the quarter.• Collaborated cross-functionally to identify and engage potential clients, utilizing data analyses to inform strategic presentations and drive thought leadership within the industry.• Presented market insights and data for the pharmaceutical industry and retail at Farma Academy in partnership with ESPM, contributing to brand recognition and industry influence.

• Spearheaded customer support initiatives, delivering practical insights and actionable strategies for data usage, resulting in improved client negotiations and expanded services penetration.• Proactively identified and engaged new clients, expanding business reach and providing innovative solutions, contributing to an annual revenue increase of over USD $500,000.• Collaborated closely with stakeholders to identify business issues, design research approaches, and communicate findings effectively, while demonstrating strong analytical skills in data interpretation, enhancing decision-making for healthcare sector clients.• Delivered a comprehensive presentation on the Consumer Health market to a diverse audience of national and international clients in IQVIA’s World Review and LATAM webinars.

• Manage the relationship between IQVIA’s Consumer Health clients, FMCGs industries, and IQVIA's Marketing Research team, using primary research and secondary data to build strategic recommendations, as well as being a relevant agent in organizing the financial workflow of the team• Lead all steps for the execution of primary research projects, acting as the main point of contact for the industry: from project development and definition to analytical recommendation and presentation, while coordinating the execution of activities with internal and external teams.• Be creative to create scope of projects according to the client's needs. Whether exploring the use of methodologies or analytical construction using different data sources, the challenge is to find the empathy to be able to understand the client's dilemma and seek a way to bring actionable insights that meet their necessity.• Elaborate presentations, using primary and secondary data, according to the deliverables of each project, considering the audience present and their expectations regarding the output. Lead workshops, group dynamics, training sessions, and benchmark between internal and external teams. Lead webinars and cast events for national clients and global structures.• Participate into the development of new consumer insights research products, exploring the potential of primary and secondary data, focusing on the needs of IQVIA's commercial objective. Developing syndicated projects and easily scalable alternatives.

• Dive into consumer insights data provided by a leading national retailer to derive strategic insights for FMCG industries and the retailer itself.• Develop customized strategic action plans tailored to each client's unique challenges within the retail landscape. Act as a trusted consultant, providing insights, recommendations, and hands-on support throughout the execution process. This includes delivering key insights to retailers through detailed analysis, presenting tracking metrics, and reporting findings.• Drive adoption of data tools among FMCG clients through targeted training sessions and analytics focused on optimizing category management and execution strategies.• Proactively seek out new business opportunities by identifying and prospecting potential clients aligned with retail strategic objectives. Skillfully sell solutions by articulating the benefits of utilizing data tools compared to competitors, thereby driving revenue growth.• Lead a dedicated client services team, fostering analytical development, directing methodology utilization, delivering compelling presentations, and generating actionable recommendations and insights.

- Lead a business intelligence team to build and structure the data available from retailers into products and solutions to retailers and to potential FMCG companies. - Explore insights according to the data present in stores to suggest more effective strategies in execution and pricing- Develop reports for clients, working closely to the product manager to maximize the user experience and objectives

Recommendation of BI tools to clients, ensuring tailored delivery to meet each client's specific needs. Methodological development of analyses for internal process evaluation and KPI monitoring.Lead the suggestion for an assortment tool for one of the biggest retailers in natural products in Brazil.

Market prospecting and client relationship management for selling new market research solutions. Analytical market consulting, crafting insights for various commercial areas. Support and development of strategic and tactical brand and product plans, encompassing positioning through point-of-sale execution. Client training and creation of analytical support tools. Profound understanding of the FMCG landscape across multiple sectors, with particular expertise in the beverage category.

Development of analyses for consumer goods categories to support sales teams. Strengthening relationships with Retail buyers (Key Accounts). Implementation and monitoring of projects for category development in retail.