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I'm a technical founder with a business background. I hold a bachelor's degree in product design and achieved first place in the master's degree in science at the most prestigious university in Brazil (USP – Universidade de São Paulo). One pending patent, generating $1M ARR with 30% EBITDA.We’d achieve more if we chased our dreams instead of competition. Considered the hacker of design by Redbull; recognized by Absolut (Pernod Ricard) as the Brazilian backbone of product design; by Adidas and Bureau Nelly Rodi, GQ & Style.com as the Avant-Garde innovator in Brazil. Created the most relevant wearables hackathon in Brazil.Fluent in: Product development and data; PLG; Organic Growth; High performance team management 4DX/North Star; Network Effects & Moats; Partnerships and ecosystems management.Speaker: TEDx, USP, Premiere Vision, SESC, Sebrae, Europeo Institute of design, SWSW, Japan House and others in Brazil, London, Florence, France, Bogotá, and Tokyo.In my free time I help NGO's preserve Amazonia rainforest. My favorite sports are swimming relay and surfing.
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EvangelistAthenahqSan Francisco, Ca, Us -
FounderGood.Inc 2019 - Present- Problem: Individual consumption of deodorants is doubling every decade, and its use is directly related to hormone disruption and decreased longevity.- Solution: I conducted scientific research, partnered with scientists, and obtained a patent for a new mechanism of action to address this problem. Instead of killing bacteria, the solution is to naturally avoid it.- Result: I directly hired and managed a team of 30 employees, effectively executing the go-to-market strategy and raising two rounds of venture capital funding, as well as grants from the government. I stepped away from the operation to allow market executives to continue the process, but unfortunately, the company began to stagnate, and I had to briefly return to the operation to facilitate a turnaround. Today, the company is generating $1M in annual recurring revenue with 30% EBITDA (leveraged by AI) and is in the process of licensing the operation to another company.- About the company: Good.inc ingredients are sourced in the heart of the Amazon Rainforest, one of the only places in the world capable of saving our planet from global warming. We develop innovative technologies that improve long-term health and preserve human life in harmony with the planet. First name of the company was Biosoftness, then Visto.bio and now rebranded as Good.inc®- Extra: Incubated at Startup Farm inside Google Campus São Paulo, and accelerated by Ace (the accelerator with the most exits in Latin America) and Braskem. -
Contributing AuthorReforge 2023 - PresentSan Francisco, Ca, Us- Problem: Reforge is attempting to enhance the quality of content on its platform in order to train its AI extension to help members execute strategies more quickly and reliably.- Solution: I collaborated with them to share tactical frameworks, including the reverse roadmap, persona heatmap, and AI agents for e-commerce, all of which were created and validated within Good.inc.- Result: I was listed in the top 40% of creators, and my work was read by over 2,000 paid members and utilized by 92 growth leaders and product managers from companies such as Google, Shopify, Xero, and Microsoft.- Extra: Additionally, I began posting AI & VC updates on Substack. -
External Project ManagerCti Renato Archer 2017 - 2019Campinas, Sp, Br- Problem: The Brazilian government has state-of-the-art research and patents but lacks go-to-market strategies and partnerships.- Solution: An AI research agent was created to identify problems without solutions and solutions without products.- Results: 1. A medical device that uses machine learning to process data 10 times faster, cheaper, and more accurately than PCR. The final product received funding, awards, PR, and contracts with leading companies. 2. Transparent cables for controlling hardware (using carbon nanotubes). The final product received funding from the government and became a spin-off.- Extra: I was responsible for creating the first prototypes, and after gaining initial traction, I managed the interface between researchers, developers, media, and partners.- About the Institution: The center is a Brazilian research and development institution specializing in information technology, advanced health, and enabling technologies. It operates under the Ministry of Science, Technology, and Innovation of the Brazilian government. -
Research, Innovation & PartnershipsFlagcx 2015 - 2017São Paulo, Sp, Br- Problem: Flag needs to increase its share in the fashion industry.- Solution: Implement state-of-the-art (SOTA) projects with leading companies.- Result: Created the Adidas Future Gallery and published a white paper about how fashion will be influenced by emerging technologies and AI; Organized the first wearable hackathon in Brazil in partnership with C&A and Band News; Provided assistance to sponsors of the Wired Magazine Festival, such as Calvin Klein, on how to innovate by leveraging technology; I also created and managed the project for the reproduction of a replica of the electronic clothes from the Tron movie for Sky television wear Gisele Bundchen (this project involved a partnership with Mormaii).- About the company: FLAGCX is a network of creative companies based in Brazil, the United States, and Europe. I joined after they were acquired by NYSE:IPG. They recently acquired BuzzFeed Latam. One of the companies founded within FLAGCX was recently sold to Accenture (NYSE: ACN).- Extra: I had the opportunity to learn directly from the team that worked on scientific productions. This included creating a sophisticated machine to deliver high-end and mass-scale, generating 100M personalized film ads, and developing a neural network that allowed an artist who died more than a decade ago to produce original music again. I also learned how to curate and produce massive projects with some of the most important brands in the world, including Google, Meta, Netflix, Spotify, and with notable figures like Kobe Bryant and artists like Marina Abramovic. -
Founder & Art DirectorTrendt.Co 2010 - 2015- Problem: Fashion companies need to innovate through partnerships, design & technology.- Solution: A system to evaluate and translate customer sentiments into innovative products, partnerships, and high-end designs.- Result: Engineered multi-awarded textiles, wearables, processes, and collections in partnerships with Adidas, Nike, eBay, Olympikus, C&A, Renner, Sky, Absolut Vodka, Redbull, Zaha Hadid, Oakley, DJ Diplo, Oxiteno, Vice. Millions in revenue and earned media. Good.inc it's a spin-off from Trendt.- Extra: Lectures at TEDx, SXSW, Path, Campus Party, Senai, Sena, Firjan, Usp. More at http://renanserrano.com/
Renan Serrano Skills
Renan Serrano Education Details
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Usp - Universidade De São PauloScience -
Stanford UniversityManagement Science And Engineering -
Harvard Business School Executive EducationGiving Difficult Feedback -
Fundação VanzoliniSustentabilidade -
Fasm - Faculdade Santa MarcelinaCreative Process -
Ied MadridDesign & Innovation For Global Business -
Architectural AssociationHyper Threads -
Bunka Fashion College JapanDesign For Global Business -
Massachusetts Institute Of TechnologyLearning Creative Learning -
Singularityu NordicExecutive Program -
Usp - Universidade De São PauloPhd In Chemical Engineering -
Franklincovey Education Brasil4Dx Expert
Frequently Asked Questions about Renan Serrano
What company does Renan Serrano work for?
Renan Serrano works for Athenahq
What is Renan Serrano's role at the current company?
Renan Serrano's current role is Evangelist.
What is Renan Serrano's email address?
Renan Serrano's email address is re****@****.com.br
What is Renan Serrano's direct phone number?
Renan Serrano's direct phone number is (113)-280*****
What schools did Renan Serrano attend?
Renan Serrano attended Usp - Universidade De São Paulo, Stanford University, Harvard Business School Executive Education, Fundação Vanzolini, Fasm - Faculdade Santa Marcelina, Ied Madrid, Architectural Association, Bunka Fashion College Japan, Massachusetts Institute Of Technology, Singularityu Nordic, Usp - Universidade De São Paulo, Franklincovey Education Brasil.
What skills is Renan Serrano known for?
Renan Serrano has skills like Fashion Design, Moda, Apparel, Design De Moda, Styling, Tecelagem, Fashion, Textiles, Trend, Estilismo De Moda, Silk.
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