Renard Simanjuntak

Renard Simanjuntak Email and Phone Number

Partner & Co-founder of Treehouse Research @ Treehouse Research
Jalan Patra Kuningan VII, Blok A/3,Indonesia
Renard Simanjuntak's Location
West Java, Indonesia, Indonesia
Renard Simanjuntak's Contact Details

Renard Simanjuntak work email

Renard Simanjuntak personal email

About Renard Simanjuntak

Treehouse Research is a boutique agency in Jakarta, specializing in the Indonesian market. We are a team of highly qualified qualitative researchers in the country. Why we are different?We enjoy qualitative work and found it to be a fun experience. Because we enjoy our work, we try our best in doing itWe learnt a lesson from watching how children see a challenge… they see any new problem like a game or puzzle to solve and they really enjoy solving this puzzle Out of the boxWe like to do things differently, throw different kind of ideas to our respondents and think of a creative solution to the problems and research objectives that our clients haveSmall and agileWe are not suffering from the problems that large agencies have. Since we are small, we only have the most senior researchers in our teamBeing small also mean that we are very flexible. We try to accommodate client’s research needs (within reason of course) as best as we canRich in experienceOur team has wide range of experience. We have worked in research industry and other areas such as advertising agency and the client’s sideSo we understand the problems faced by our clients simply because we have been in their hot seat before...and finally...We aim to Give you the best value for moneyBeing a small and local agency, we have the luxury to be more competitive and efficient in our cost compared to the larger agencies. This combined with our quality and expertise will give our clients unparallel value for moneySpecialties: Branding and consumer understandingQualitative skills (moderation and analysis)

Renard Simanjuntak's Current Company Details
Treehouse Research

Treehouse Research

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Partner & Co-founder of Treehouse Research
Jalan Patra Kuningan VII, Blok A/3,Indonesia
Employees:
17
Renard Simanjuntak Work Experience Details
  • Treehouse Research
    Partner
    Treehouse Research May 2009 - Present
    Running the company, training and development of the junior staff. Project management and qualitative moderation
  • Kalbe International
    Consumer Insight & Market Intelligence Manager
    Kalbe International Aug 2007 - May 2009
    - Organise market research activities in the ASEAN region- Selecting and reviewing market research agencies in the region- Providing consumers data and insights to help marketing department in making a strategic and tactical decision- Observe, create and publish an internal market & consumer trend report- Provide deeper analysis and the way forward based on the result of the research projects conducted- Provide regular consumer and market insights that can be used as guidance for future product development- Develop business case for new product development, together with Marketing and Business Development Division- Managing market intelligence database as well as analyzing market data based on information gathered from the countries
  • Millward Brown Indonesia
    Senior Account Manager
    Millward Brown Indonesia Jan 2007 - Aug 2007
    - Overseeing research project, mainly qualitative projects- Providing advise and recommendation to the clients on what actions should be done in regards to their research objectives Data analysing from qualitative results and result presentation to the clients as well as presenting the recommendations- Client relationship management, dealing with clients on day to day basis - Moderating focus group discussion and in-depth interview- Developing proposal in accordance to the client’s research needs
  • Mccann Erickson
    Strategic Planner Manager
    Mccann Erickson Jan 2005 - Jan 2007
    - Key client account: PT. Coca-Cola Indonesia, Intel Corporation and PZ Cussons- Responsible for developing communication and promotion strategies for Coca-Cola Indonesia, specifically for the Coca-Cola and Frestea brands together with the Strategic Planning Director- Developing communication and product concepts for brands like Frestea, Frestea Green, Coca-Cola, Diet Coke, Powerade Isotonik and Imperial Leather- Conduct consumer dialogues and focus group discussion to gather consumers’ feedback and knowledge of the consumers habits, attitudes and lifestyle- Analyze trends in the FMCG market, especially in the beverage category and personal hygiene category- Creating pitch presentation and creative brief documents as well as presenting them to both the clients and the creative teams- Reviewing creative works and provides feedback for the creative team on what needs to be improved
  • Research International
    Research Manager
    Research International Jun 2003 - Dec 2004
    - Key clients: Unilever Indonesia, Nestle Indonesia, Excelcomindo Pratama (ProXL), Nokia, ABN Amro, HSBC, Citibank, Combiphar and Medipharma Laboratories. Specialises in:• Communication research (both concepts and ads pre/post testing)• New product feasibility testing• Brand positioning and equity research- Data analysing from qualitative results and result presentation to the clients as well as presenting the recommendations- Client relationship management, dealing with clients on day to day basis - Moderating focus group discussion and in-depth interview- Developing proposal in accordance to the client’s research needs
  • Tns Indonesia
    Research Executive
    Tns Indonesia Oct 2000 - May 2003
    - Key clients: Unilever Indonesia, Nestle Indonesia, Coca-Cola Indonesia, Kraft Food Indonesia- Moderating focus group discussion and in-depth interview- Creating report alongside research managers and director, up to the presentation of the results

Renard Simanjuntak Skills

Market Research Consumer Behaviour Customer Insight Market Analysis Qualitative Research Fmcg Focus Groups Strategy Marketing Research Marketing Strategy Brand Equity Advertising Research Segmentation Quantitative Research Consumer Insight Strategic Consulting Crm Ethnography Online Moderation Market Planning Online Research

Renard Simanjuntak Education Details

Frequently Asked Questions about Renard Simanjuntak

What company does Renard Simanjuntak work for?

Renard Simanjuntak works for Treehouse Research

What is Renard Simanjuntak's role at the current company?

Renard Simanjuntak's current role is Partner & Co-founder of Treehouse Research.

What is Renard Simanjuntak's email address?

Renard Simanjuntak's email address is re****@****ail.com

What schools did Renard Simanjuntak attend?

Renard Simanjuntak attended University Of Reading, University Of Liverpool, University Of Indonesia.

What skills is Renard Simanjuntak known for?

Renard Simanjuntak has skills like Market Research, Consumer Behaviour, Customer Insight, Market Analysis, Qualitative Research, Fmcg, Focus Groups, Strategy, Marketing Research, Marketing Strategy, Brand Equity, Advertising Research.

Who are Renard Simanjuntak's colleagues?

Renard Simanjuntak's colleagues are Adhistri Dewi Anjani, Maitsaa Putri Birowo, Yunirima Duha, Bram Wiratma Jodihardja, Jessica Thalia, Novepilda S. Sihura.

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