Renata Celli Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

- Lead the Engagement and Customer Relations Squad, responsible for enhancing user engagement, increasing retention, productivity and satisfaction.- Redid our Onboarding Journey, increasing it from an average of 350 new registrations/month to 580 registrations/month.- Developed and launched a successful loyalty program that increased client productivity and promoted cross-selling. Users accessing our program demonstrated up to three times higher productivity compared to non-acessing users.- Implemented Hubspot CRM for Sales and Marketing teams. With it, we were able to reduce manual labor, automate communications and consolidate informations available in multiple tools into Hubspot, enabling streamlined client interactions and enhancing customer relationship management.- Collaborate with stakeholders to understand their requirements, set long-term goals, and prioritize team initiatives.- Monitor to optimize the impact of product deliveries on user experience and key performance indicators.

São Paulo, Brazil

As a Product Manager (PM), I have led consultancy and software development projects in various sectors, including finance, education, clean energy, among others. Often, these projects occurred simultaneously, and I needed to quickly adapt to the specific contexts and business requirements of each one, paving the way for the team and ensuring customer satisfaction. Some of my main responsibilities included:1. Solution design and product creation:I was responsible for understanding the customer's needs and their business in order to develop and propose a product that meets their requirements, sustains their business health, and provides a positive user experience for the end application.2. Long-term planning and task management:I planned the long-term vision of a product in the form of a roadmap, establishing goals and distributing features within delivery versions. I also facilitated agile ceremonies such as Planning, Retrospectives, Refinements, and Reviews, to support the team.3. Communication and deep understanding of customer, users, and team's needs:Effective communication and empathy are essential to ensure alignment and shared understanding among all parties involved. This plays a crucial role in achieving customer satisfaction with our deliveries.

São Paulo, Brazil

I interned for approximately two years at Itaú, one of the largest banks in Latin America, in a team responsible for the technology tools used in the branches. I worked on various projects, including CRM Dynamics, where I was responsible for mapping and overseeing its implementation in the franchise. This involved conducting user interviews, testing the application, overseeing the development team, and providing training.

Executive Mba, Management With Emphasis In Marketing And Digital Media

Bachelor'S Degree, International Relations, Final Thesis On Brazil'S Relation With The International Investment Agreements

Activities and Societies: Management and Education for Sustainability Program (GES)I was a member of the Management and Education.