As Digital Marketing Manager for AcademIAA, an educational initiative for young professionals entering the advertising industry, I led digital communications strategy as the primary expert in this area. I developed the creative concept for AcademIAA’s inaugural in-house digital marketing campaign, crafting a strategy that aligned with project goals and audience needs.My responsibilities included planning, producing, and executing digital campaign materials within a structured timeline, ensuring all deliverables met quality and scheduling expectations. The campaign materials covered social media assets for Facebook, Instagram, and LinkedIn, as well as newsletters and additional content to reach a broad audience. This role allowed me to demonstrate strong project management, creative development, and content creation skills while contributing to AcademIAA’s mission of empowering the next generation of advertising professionals.

As Social Media Manager for Balkan Fun Travel Agency, I crafted and executed comprehensive Facebook and Instagram strategies that revitalized the brand’s online presence. Through strategic planning, creative copywriting, and visual content production using tools like Photoshop, I helped to modernize the brand’s look and tone, resulting in increased engagement across platforms. This refresh in approach not only boosted organic reach but also led to a significant rise in followers and engagement on both paid and organic posts.Additionally, I conducted regular performance analysis, leveraging insights to refine content and ad strategies, which further amplified reach and resonance with our target audience. This role strengthened my skills in social media strategy, brand development, and audience growth, as well as my proficiency in visual and written content creation.

As a Junior Digital Marketing Manager at Avocado Digital Marketing Agency, I honed my expertise in social media management, overseeing strategy and execution for eight diverse clients. I developed and implemented tailored social media strategies, organized content production, and managed paid media campaigns, with a strong focus on maximizing performance on Facebook and Instagram. My responsibilities included optimizing ad budgets, analyzing campaign metrics, and adjusting strategies to meet key performance indicators.I also expanded my skills in SEO, using tools like Ahrefs and SEMrush to optimize client content for improved visibility. This involved writing blogs, website copy, and other digital content, which was published across multiple high-traffic websites and portals. Additionally, I managed outreach campaigns to build strong link-building strategies, securing valuable backlinks to enhance clients’ search rankings. This role deepened my abilities in digital strategy, content creation, and SEO.

As a Digital Marketing Intern at Avocado Digital Marketing Agency, I gained hands-on experience managing social media accounts for a diverse client portfolio, with a primary focus on Facebook and Instagram. I developed and implemented social media strategies tailored to each brand’s target audience, optimizing engagement and brand visibility. My responsibilities included creating content calendars, crafting engaging posts, and analyzing performance metrics to refine our approach.Beyond social media, I supported clients’ email marketing strategies by creating and writing newsletters, segmenting audiences, and maintaining consistent email updates to boost client engagement and retention. I also worked on website maintenance, updating WordPress sites with fresh content, and ensuring optimal performance through technical and SEO improvements. This included writing blog posts and web copy aligned with SEO best practices, as well as managing routine updates to enhance site functionality and user experience. This role sharpened my skills in digital content creation, social media strategy, email marketing, and SEO fundamentals, providing a comprehensive foundation in digital marketing.

As a Team Leader at AIESEC Serbia, I led a dynamic team of five, focused on the recruitment, selection, and placement of candidates in internships across the education industry in Serbia. My role involved developing and implementing strategies for sourcing high-potential candidates and conducting interviews to assess cultural and role fit.Through collaborative efforts and regular feedback sessions, I fostered a supportive team environment, ensuring we met monthly targets and maintained high candidate satisfaction. Additionally, I spearheaded partnerships with local recruiters to better understand their needs, which helped align our matching process with organizational expectations. My experience in this role not only sharpened my leadership and communication skills but also gave me valuable insights into talent acquisition and relationship management in an international context.

As Corporate Relations Manager at AIESEC Serbia, I led initiatives to build partnerships with companies interested in providing meaningful, paid internships to international students. I was responsible for identifying prospective corporate partners, conducting outreach, and positioning AIESEC as a valuable talent pipeline to meet their internship needs. My role involved managing contract negotiations and aligning terms to satisfy both organizational goals and the student's professional development expectations.In addition to securing partnerships, I developed and maintained strong relationships with existing corporate clients, ensuring open communication and high satisfaction throughout the internship. Through this role, I gained significant experience in business development, negotiation, and client relationship management, while contributing to AIESEC's mission of fostering cross-cultural professional exchanges.

As Marketing and Public Relations Manager at AIESEC Serbia, I led initiatives to increase visibility and engagement around AIESEC's global internship programs. My role involved planning and executing events designed to attract students and young professionals to AIESEC’s opportunities, as well as managing outreach to media partners to expand our reach. I coordinated TV appearances, interviews, and press releases to highlight AIESEC’s mission and the benefits of international internships.Additionally, I developed newsletters and digital content to keep our community informed and engaged. By analyzing engagement metrics and feedback, I optimized our communication strategy to increase audience reach and interaction. This role provided me with a robust foundation in event management, media relations, and strategic communications, as well as practical experience in building and maintaining a strong organizational brand.