Effective Manager with 20 years of experience in Commercial departments (Purchasing, Sales, Category Management) in Retail and E-Commerce (Marketplace, Start-up). Dedicated to driving sales growth and profitability, I am committed to creating positive shopping experiences and delivering the best value for Customers.Key Areas of Expertise:- Defining and implementing growth strategies for assortment, pricing, and promotions- Category Management, Market trends, data analysis- Effective commercial negotiations and execution of Joint Business Plans - Acquiring and developing Vendor relationships- Budget planning and execution- Building and efficiently Managing Teams- Close cross-functional Collaboration AchievementsAllegro:- Building and expanding the Supermarket Category: 3x GMV growth leading to E-Grocery Segment leadership- Implemented and grew sales, securing marketing budgets from Top Producers for E-Commerce (e.g., Mondelez, Nestle, Unilever, Procter & Gamble)InPost Fresh:- Co-created the new Marketplace from scratch (processes, tools, application, assortment)- Onboarded over 220 Vendors and 250,000 offersPrivately, my greatest passion is independent travel and yoga - I'm an accredited yoga instructor.Contact me: e-mail: dabrowskar@o2.pl ora LI: https://www.linkedin.com/in/renata-dąbrowska
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Dyrektor Ds. MarketplaceLeroy MerlinWarsaw, Pl -
Commerce Manager Inpost FreshInpost Sp. Z O. O. Feb 2022 - Mar 2024- Acquired over 200 Sellers, resulting in more than 250,000 offers within the first year of the marketplace (InPost Fresh)- Led a cross-functional team to implement comprehensive sales strategies, resulting in tens of millions of PLN in revenue in the first year and exceeding quarterly targets by at least 15% thereafter. - Negotiated agreements with Strategic Partners, contributing to 30% of turnover- Established direct collaborations with Brands, generating 40% of revenue from… Show more - Acquired over 200 Sellers, resulting in more than 250,000 offers within the first year of the marketplace (InPost Fresh)- Led a cross-functional team to implement comprehensive sales strategies, resulting in tens of millions of PLN in revenue in the first year and exceeding quarterly targets by at least 15% thereafter. - Negotiated agreements with Strategic Partners, contributing to 30% of turnover- Established direct collaborations with Brands, generating 40% of revenue from marketing budgets- Prepared an internal CRM tool for the team, improving lead tracking and sales forecast accuracy. - Collaborated with cross-functional teams to launch a new Marketplace by aligning processes, tools, app functionalities, and marketing communication, ensuring further development and scalability Show less -
Business Unit ManagerAllegro Sp. Z O. O. Feb 2020 - Jan 2022Warsaw- Utilized market data to build and develop the Supermarket category, increasing its market share by 20 p.p. and achieving the position of leader in the E-Grocery segment.- Effectively managed a Team, achieving a 3x increase in sales over 2 years by implementing new initiatives and enhancing collaboration with Sellers - Acquired, established, and boosted direct cooperation with producers, resulting in their official presence in the online segment (e.g., Procter & Gamble, Reckitt… Show more - Utilized market data to build and develop the Supermarket category, increasing its market share by 20 p.p. and achieving the position of leader in the E-Grocery segment.- Effectively managed a Team, achieving a 3x increase in sales over 2 years by implementing new initiatives and enhancing collaboration with Sellers - Acquired, established, and boosted direct cooperation with producers, resulting in their official presence in the online segment (e.g., Procter & Gamble, Reckitt Benckiser, Mondelez, Nestle, Unilever, etc.) - Collaborated with the Marketing Department on brand marketing campaigns, resulting in the third-largest marketing revenue across all marketplace categories - Worked with the Product Development Team on technology initiatives to improve customer and seller experience - Co-led a project with the Tech Department to build a dedicated purchase path for grocery shopping Show less -
Group Category ManagerMakro Cash And Carry Sp. Z O. O. Aug 2015 - Jan 2020Warsaw- Created and implemented buying and sales strategies, launching a dedicated portfolio of products for diverse B2B Customers (Traders, Horeca) to ensure sales and profit KPIs - Developed and maintained relationships with over 120 Producers, negotiating annual contracts and executing Joint Business Plans - Created and developed new products under Own Brand umbrella, resulting in a 6p.p. increase in sales share and a 0.4p.p. improvement in profitability - Managed a Team of 5 Sales… Show more - Created and implemented buying and sales strategies, launching a dedicated portfolio of products for diverse B2B Customers (Traders, Horeca) to ensure sales and profit KPIs - Developed and maintained relationships with over 120 Producers, negotiating annual contracts and executing Joint Business Plans - Created and developed new products under Own Brand umbrella, resulting in a 6p.p. increase in sales share and a 0.4p.p. improvement in profitability - Managed a Team of 5 Sales Specialists to deliver on the category strategy and achieve business objectives - Worked closely with the Planning Team to ensure stock efficiency, leading to category stock reduction by 17% and category profitability improvement Show less
Renata Dąbrowska Skills
Renata Dąbrowska Education Details
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Digital Marketing: Ai And Innovations -
Media Psychology
Frequently Asked Questions about Renata Dąbrowska
What company does Renata Dąbrowska work for?
Renata Dąbrowska works for Leroy Merlin
What is Renata Dąbrowska's role at the current company?
Renata Dąbrowska's current role is Dyrektor ds. Marketplace.
What schools did Renata Dąbrowska attend?
Renata Dąbrowska attended Akademia Leona Koźmińskiego, Wyższa Szkoła Finansów I Zarządzania W Warszawie.
What skills is Renata Dąbrowska known for?
Renata Dąbrowska has skills like Negocjacje, Zakupy, Fmcg, Category Management, Zarządzanie.
Who are Renata Dąbrowska's colleagues?
Renata Dąbrowska's colleagues are Mario Quijano Sánchez, Frédéric Poinsotte, Adam Brand, Anna Matveeva, Hélène Damoy, Olga Kovaykina, Marie Duchamp.
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