Renata R.

Renata R. Email and Phone Number

Planejamento Criativo e Estratégico @ The Group Comunicação
State of São Paulo, Brazil
Renata R.'s Location
São Paulo, São Paulo, Brazil, Brazil
Renata R.'s Contact Details

Renata R. personal email

About Renata R.

Foram 15 anos de carreira em corporativo, (consultorias, multinacionais e startup) especializações em gestão de negócios e marketing, 2 anos em Londres estudando e viajando o mundo, até que recalculei a minha rota. Me encontrei como planejamento há pouco mais de 2 anos, lugar que honro e me realizo, criando conexões cada vez mais profundas entre marcas, pessoas, sociedade e planeta.

Renata R.'s Current Company Details
The Group Comunicação

The Group Comunicação

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Planejamento Criativo e Estratégico
State of São Paulo, Brazil
Renata R. Work Experience Details
  • The Group Comunicação
    Planejamento Criativo E Estratégico
    The Group Comunicação
    State Of São Paulo, Brazil
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  • The Group Comunicação
    Creative And Strategic Planner
    The Group Comunicação Aug 2022 - Present
    São Paulo, Brasil
    Planning events and live marketing actions for diverse market sectors. Participation in all project phases, from briefing to project creation and post-event. Clients such as LATAM, Marfrig, Claro, Basf, Nestlé, among others.
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  • Freelancer
    Project Manager And Producer
    Freelancer Jul 2021 - Nov 2023
    Management, planning and production of events and travels. Clients such as Matueté and Sagaz Esportes.
  • Freelance
    Marketing Strategy Consultant
    Freelance Apr 2018 - Jul 2022
    - Data and statistical modeling analysis, to build insights and strategic orientations for brands, products and business.- Coordination of quantitative and qualitative market research.- Participation in rebranding projects, product innovations and positioning for brands such as Procter & Gamble, Google, Wickbold, Olympikus and Equatorial Energy.
  • Avon
    Sr. Global Brand Manager - Kids And Deos
    Avon Nov 2019 - Jun 2020
    Responsible for the global brand, product and innovation strategy of personal hygiene for children (licensed brands such as Disney and Universal) and deodorants, On Duty brand.
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  • Liv Up
    Product Marketing Manager
    Liv Up Sep 2017 - Mar 2018
    São Paulo Area, Brazil
    - Portfolio categorization based on buying journey and consumer behaviour.- Comprehensive portfolio structuring and management based on consumer research and internal data analysis.- Creation and implementation of promotional plan and product launches.- Improvement of consumer experience through packaging development and product category launching.
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  • Hasbro
    Trade Marketing Coordinator
    Hasbro Apr 2013 - Jul 2015
    - Planning, development and coordination of globally aligned multi-channel trade marketing strategies for 12 brands; 2 analyst management.- Multi-category budget management, aiming ROI optimization.- Planning, execution and facilitation of workshops and toy fairs, including 2nd largest in the world (ABRIN).
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  • Coca-Cola Femsa
    Channel Marketing Analyst
    Coca-Cola Femsa Feb 2012 - Apr 2013
    - Creation of marketing and trade strategies for Heineken and Coca-Cola portfolio.- Strategic planning of portfolio development, focusing on immediate consumption packaging, aiming at increasing channel profitability.- Conducting Nielsen-based analysis for tactical and strategic action development.
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  • Ambev
    Trade Marketing Supervisor – Key Accounts And Special Clients
    Ambev May 2010 - Jun 2011
    - Coordination and execution of Trade Marketing plan oriented to sell-in and sell-out of Ambev portfolio for supermarkets and distributors. from Sao Paulo; 23 direct management.- Monitoring KPIs and daily reports for sales and trade team.
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  • Intelectas
    Marketing Research Analyst
    Intelectas Nov 2008 - Nov 2009
    - Elaboration of market and consumer behavior research.- Product performance analysis, identification of market gaps, report development and recommendation of positioning for Pepsico LATAM.
  • Copernicus Marketing Consulting And Research
    Marketing Analyst
    Copernicus Marketing Consulting And Research Jul 2007 - Oct 2008
    - Creation of market research and data analysis to recommend marketing strategies in several projects, such as: market segmentation and positioning of Alpargatas and BRMalls
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Renata R. Skills

Trade Marketing Marketing Merchandising Market Planning Marketing Strategy Marketing Management Market Analysis Digital Marketing Customer Insight Marketing Research Business Planning Segmentation Advertising Shopper Marketing Competitive Analysis Marketing Comercial Pesquisa De Mercado Planejamento De Mercado Marketing Digital Planejamento Empresarial Marketing De Compradores Publicidade Strategic Planning

Renata R. Education Details

Frequently Asked Questions about Renata R.

What company does Renata R. work for?

Renata R. works for The Group Comunicação

What is Renata R.'s role at the current company?

Renata R.'s current role is Planejamento Criativo e Estratégico.

What is Renata R.'s email address?

Renata R.'s email address is re****@****ail.com

What schools did Renata R. attend?

Renata R. attended London School Of Business And Finance Lsbf, Le Cordon Bleu London, General Assembly, City, University Of London, Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing.

What are some of Renata R.'s interests?

Renata R. has interest in Poverty Alleviation.

What skills is Renata R. known for?

Renata R. has skills like Trade Marketing, Marketing, Merchandising, Market Planning, Marketing Strategy, Marketing Management, Market Analysis, Digital Marketing, Customer Insight, Marketing Research, Business Planning, Segmentation.

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