Renata R. Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Planning events and live marketing actions for diverse market sectors. Participation in all project phases, from briefing to project creation and post-event. Clients such as LATAM, Marfrig, Claro, Basf, Nestlé, among others.

Management, planning and production of events and travels. Clients such as Matueté and Sagaz Esportes.

- Data and statistical modeling analysis, to build insights and strategic orientations for brands, products and business.- Coordination of quantitative and qualitative market research.- Participation in rebranding projects, product innovations and positioning for brands such as Procter & Gamble, Google, Wickbold, Olympikus and Equatorial Energy.

Responsible for the global brand, product and innovation strategy of personal hygiene for children (licensed brands such as Disney and Universal) and deodorants, On Duty brand.

São Paulo Area, Brazil

- Portfolio categorization based on buying journey and consumer behaviour.- Comprehensive portfolio structuring and management based on consumer research and internal data analysis.- Creation and implementation of promotional plan and product launches.- Improvement of consumer experience through packaging development and product category launching.

- Planning, development and coordination of globally aligned multi-channel trade marketing strategies for 12 brands; 2 analyst management.- Multi-category budget management, aiming ROI optimization.- Planning, execution and facilitation of workshops and toy fairs, including 2nd largest in the world (ABRIN).

- Creation of marketing and trade strategies for Heineken and Coca-Cola portfolio.- Strategic planning of portfolio development, focusing on immediate consumption packaging, aiming at increasing channel profitability.- Conducting Nielsen-based analysis for tactical and strategic action development.

- Coordination and execution of Trade Marketing plan oriented to sell-in and sell-out of Ambev portfolio for supermarkets and distributors. from Sao Paulo; 23 direct management.- Monitoring KPIs and daily reports for sales and trade team.

- Elaboration of market and consumer behavior research.- Product performance analysis, identification of market gaps, report development and recommendation of positioning for Pepsico LATAM.

- Creation of market research and data analysis to recommend marketing strategies in several projects, such as: market segmentation and positioning of Alpargatas and BRMalls

Advanced Certificate, Brand Management

Diploma, Gastronomy, Nutrition And Food Trends

Product Management, Marketing

Strategic Marketing

Postgraduation, Business Management With Qualification On Marketing

Bachelor Of Business Administration (Bba), Business Administration With Expertise In Marketing And Crm

Activities and Societies: - Academic Club: Centro Acadêmico 4 de Dezembro - Academic Club: Diretório Acadêmico Guerreiro Ramos - Prom.