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Renata Araujo Email & Phone Number
Coordenadora de Marketing de Produtos - Rentabilização
at
Alloha Fibra
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Coordenadora de Marketing de Produtos - Rentabilização
Location
São Paulo, São Paulo, Brazil
Company size
Who is Renata Araujo? Overview
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Quick answer
Renata Araujo is listed as Coordenadora de Marketing de Produtos - Rentabilização at Alloha Fibra, a company with 5107 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Renata Araujo.
Renata Araujo previously worked as Coordenadora de Marketing - Rentabilização at Alloha Fibra and Especialista de Marketing de Produtos at Catho. Renata Araujo holds Master Of Business Administration (Mba), Business Administration from Fundação Getulio Vargas / Fgv.
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Alloha Fibra
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Profile bio
About Renata Araujo
15 years experience in marketing and communications activities in small, medium and multinational businesses and 5 years experience in entrepreneurship on confectionery business. Graduated in Social Communication at ESPM-SP, specialized in Organizational Communication and Public Relations at USP and with MBA in Business Management at FGV-SP. Analytic and hands on profile, with experience in data management; prospecting and loyalty clients strategy; go to market; commercial development of sales channels; pricing; KPIs management and analysis; stakeholders relationship; entrepreneurship.
Current workplace
Renata Araujo's current company
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Alloha Fibra
13 roles
Renata Araujo work experience
A career timeline built from the work history available for this profile.
Coordenadora De Marketing - Rentabilização
CurrentCoordenação responsável pela gestão da base de clientes B2C; estratégias e ações de rentabilização e aumento de ticket médio; reajuste anual; indicadores de perfil da base e portfólio.
Apr 2024 - Present
Especialista De Marketing De Produtos
Especialista em Product Marketing B2B. Análise de concorrência, estratégia de portfólio, pricing, experiência do cliente, GTM e rentabilização.
May 2022 - Apr 2024
Jan 2022 - May 2022
Sales And Marketing Advisor
Projeto de consultoria em empresa de telecomunicações de médio porte para alavancagem de vendas nos canais existentes (presenciais e remotos) e implantação de canal digital. Planejamento comercial; estratégia de atuação geográfica para canais presenciais; definição de metas de vendas mensais, por canal e regionais, para atingimento de orçamento anual.
May 2021 - Jan 2022
Owner | Marketing | Management | Commercial | Product Development | Relationship
Sissi Comércio De Doces Finos
Management of micro business specialized in handmade confectionery, financial and administrative activities, product development, marketing and sales responsible. Developed skills in planning, organization, negotiation and stakeholders relationship management.
Dec 2015 - Apr 2021
Marketing Coordinator | Pricing | Segmentation | Data Analysis | Loyalty | Monetization
- Team’s coordination responsible for develop, update and propagation of fix and mobile telecom KPI’s dashboard, refereed to B2B customers and products: client base, activations, churn, up and downgrades, up and down sells.- Strategies to improve telecom clients profitability and loyalty – custom offers based on consumption profile, product/service.
Jan 2013 - Dec 2015
Sr Marketing Analyst | Prospecting | Direct Marketing | Go To Market | Commercial Development
- Marketing strategy definition focused in prospecting new customers – target, market and competitive analysis, geographic strategy, offers and products definitions, actions to increase sales, annual business plan to budget achievement by product/service, sales channel and action,- Direct marketing with clients’ segmentation,- Go to Market plan and.
Apr 2010 - Dec 2012
Marketing Analyst | Go To Market | Commercial Development | Trade Marketing | Incentive
- Go to Market plan and commercial development of sales channels (Door to Door and Indirect Channels) – sales strategy, new products implementation, sales processes definition, training and support to sales force, results analysis, incentive plan and actions to increase sales, performance and quality indexes.
Apr 2008 - Mar 2010
Marketing Analyst | Institutional Communication | Endomarketing | Events
- Creation of internal and external communication materials;- Website development and management;- Experience with business fairs and events.
Apr 2007 - Mar 2008
Marketing Analyst | Go To Market | Commercial Development | Trade | Incentives
- Outsourced employee allocated at B2B Marketing Department of Telefônica Telecomunicações de São Paulo.- Go to Market plan and commercial development of sales channels (Door to Door and Indirect Channels) – sales strategy, new products implementation, support to sales force, results analysis, incentive plan and actions to increase sales, performance and.
Aug 2006 - Apr 2007
Administrative | Marketing
Grid Marketing Propaganda E Comunicação Ltda
Responsible for administrative activities, partnership strategy development and prospection of business partners.
Jan 2006 - Aug 2006
Sr Marketing Assistant | Institutional Communication | Endomarketing | Events | Trade
- Support and relationship with commercial representatives all over Brazilian territory; - Responsible for internal and external communications; media, marketing and communication annual plan; briefing and advertising approval; press office; - Experience with business fairs and events;- Trade Marketing, sales promoters’ coordination, creation and.
Apr 2003 - Jan 2006
3 education records
Renata Araujo education
Master Of Business Administration (Mba), Business Administration
Specialization, Strategic Organizational Communication Management And Public Relations
Graduation, Social Communication - Publicity And Advertisement
FAQ
Frequently asked questions about Renata Araujo
Quick answers generated from the profile data available on this page.
What company does Renata Araujo work for?
Renata Araujo works for Alloha Fibra.
What is Renata Araujo's role at Alloha Fibra?
Renata Araujo is listed as Coordenadora de Marketing de Produtos - Rentabilização at Alloha Fibra.
Where is Renata Araujo based?
Renata Araujo is based in São Paulo, São Paulo, Brazil while working with Alloha Fibra.
What companies has Renata Araujo worked for?
Renata Araujo has worked for Alloha Fibra, Catho, Bip Brasil, Pratika Consultoria Comercial, and Sissi Comércio De Doces Finos.
How can I contact Renata Araujo?
You can use AeroLeads to view verified contact signals for Renata Araujo at Alloha Fibra, including work email, phone, and LinkedIn data when available.
What schools did Renata Araujo attend?
Renata Araujo holds Master Of Business Administration (Mba), Business Administration from Fundação Getulio Vargas / Fgv.
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