I'm a market research and insights consultant with over 20 years of experience in the field, having worked with leading global research institutes such as Ipsos, Kantar, Toluna, Ibope, and Qualibest.My mission is to help my clients gain a competitive advantage through research and market intelligence, translating data and findings into actionable business insights and opportunities, with engaging storytelling and communication.I have a strong academic background, holding a master's degree in brand management and strategic communication from Fundação Getúlio Vargas. I possess analytical, problem-solving, communication, and client relationship skills. I'm passionate about understanding consumer behavior and generating strategic recommendations for my clients.My career has been marked by significant achievements:► Managed over 10 simultaneous projects;► Developed business by exceeding revenue targets through cross-sell/up-sell;► Optimized Digital processes, leading to a significant increase in sales from the company's main tool, increasing from 30% to 70% of total revenue;► Created Benchmark with comprehensive competitor analysis for use in Latin America;► Structured KPIs to track innovation platform usage for greater client efficiency, resulting in increased sales;► Established and implemented the customer satisfaction area for Brazil and LATAM.Currently, I am the owner of my own market research and insights consultancy, serving clients from various sectors and sizes - from project planning to better solve client problems, to analysis and presentation of results generating actionable insights to guide data-driven strategic decisions.
Rb Consultoria De Insights
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Proprietária - Consultora De Insights E Pesquisa De MercadoRb Consultoria De InsightsState Of São Paulo, Brazil
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Owner - Insights And Market Research ConsultantRb Consultoria De Insights E Pesquisa Jun 2023 - PresentSão Paulo, BrasilAs the owner of RB Insights Consulting, I am dedicated to providing customized solutions for clients across various sectors. I offer a wide range of services within the scope of qualitative and quantitative research, with expertise in translating complex data into actionable insights and engaging business opportunities through storytelling and effective communication.With over two decades of personal experience in the industry, I am equipped to provide comprehensive support, from initial project planning to analysis and presentation of results. With a client-centric approach that allows us to address specific issues, we ensure that each project is executed efficiently and effectively.Our services include, but are not limited to:- Market research planning and strategy- Research project management- Statistical data analysis- Deepening consumer knowledge and customer insights- Storytelling and effective communication of results- Freelancer of Data plotting and report analysis- Training and consultancy for companies on Market ResearchWe are committed to providing our clients with the necessary information to make data-driven strategic decisions.
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Senior Research Account ManagerKantar Jul 2021 - May 2023São Paulo, São Paulo, Brasil• Service, Planning and Management of research projects with recurring customers and new businesses.• Responsible for team leadership, management and delivery of reports with relevant insights, helping client in decision-making – focus on projects related to communication and brand/equity health in Brazil and agile methodologies. Customer support in consolidating data from different sources, such as Kantar WorldPanel. Development and analysis of Power BI to monitor results.• Collaborative relationship with all areas of the company, identifying needs and cross-selling opportunities.• Customer service such as Heineken, J&J, Hypera, Colgate, Haleon, Brown Forman, Petlove, Telefônica, among others.• Responsible for negotiations with client and internal team, achieving better final prices, cost reduction and greater return for the company.• Developed business, consistently reaching revenue targets, through cross-sell/up-sell on current customers and as a result of their satisfaction, increasing revenue with new studies in different methodologies. -
Customer Success Manager | Team Leader LatamToluna Corporate Mar 2020 - Jun 2021São Paulo, Brasil• Leader of customer service and customer success areas.• Responsable for creation and implementation of the customer satisfaction area in Brazil and LATAM.• Responsible for the internal team and main contact with the global team.• Responsible for operational strategies and performance analysis.• Service of the main regional accounts of agile research platforms in the Latam market (English and Spanish contact).• Responsible for making presentations and demonstrations of solutions use, commercial discussions, preparation of proposals, budgets and training.• Implementation of KPIs to monitor the results of the innovation platform, resulting in better efficiency of use by customers, generating more sales.• Spokesperson for the company in several presentations at events such as ESOMAR, ABEP and the media in general, which resulted in new business and clients for the company. -
Digital Team Leader LatamToluna Corporate Feb 2019 - Mar 2020São Paulo E Região, Brasil• Optimization of the work of the Digital area, improving the confidence of customers and internal partners, ensuring their best experience• As a result, I ensured a significant increase in sales of the company's main tool (from 30% to 70% of the company's total revenue).• Benchmark creation with complete competitor analysis for Latin America use.
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Client Service Manager - Online ResearchIpsos Interactive Services Mar 2016 - Oct 2018São Paulo Area, Brazil• Internal support to the Ipsos Brazil team in the development of online surveys.• Identification of opportunities and guidance on the best research approaches.• Troubleshooting and improving the relationship between the Ipsos and IIS teams, facilitating the understanding and communication of processes.• Understanding customer needs, market and pricing trends, new ideas and share with all IIS departments. -
Senior Research Manager - Service And Planning (Temporary)Ibope Inteligência Oct 2015 - Dec 2015São Paulo Area, BrazilService, Planning and Management of projects with customers with development of insights. -
Senior Research Manager - Service And PlanningInstituto Qualibest Nov 2011 - Sep 2015São Paulo• Leadership and Coordination of qualitative and quantitative research projects.• Data analysis and preparation of conclusive reports.• Development and Presentation of conclusive analytical reports.• Questionnaires elaboration and development for recruitment and surveys.• Prospection of key customers and their loyalty.• QualiBest representative at ESOMAR in Boston in 2013• Responsible for Viacom's Conicktados panel in 2013 and 2014 (with children aged 7-12).• Part of the QualiBest Innovation group – mapping new solutions and market differentiation (2014/15).• Increased monthly revenue by an average of 40% with sales and deliveries of complex projects with a wider scope. -
From Trainee To Project ManagerIpsos Brasil Jan 2002 - Nov 2011• Leadership and Coordination of qualitative and quantitative research projects (national and international) – ad-hoc and models• Customers from the most diverse areas: FMGC, durable goods, services, pharmacy, autos, among others• Briefing meetings, preparation of proposals and training of customers on the company's tools.• Cost and budget planning.• Questionnaires elaboration and development for recruitment and surveys.• Data analysis and conclusive reports elaboration and presentation.
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Cmi Manager (On-Site)Danone Aug 2010 - Feb 2011• Management and coordination of qualitative and quantitative studies for the Innovations, Base Business, Actimel and Health Marketing Units.• Involvement and active participation in business decisions based on the knowledge generated (continuous and Ad-Hoc studies).• Implementation and coordination of internal workshops and Ad-Hoc studies involving all Business Units and management of all stages of the process. -
Trainee• Globosat Programadoras Ltda – Marketing- Informação E Pesquisa De Mercado Feb 2001 - Oct 2001
Renata Bendit Katarivas Education Details
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Brand Management And Strategic Communication -
Administração De Empresas
Frequently Asked Questions about Renata Bendit Katarivas
What company does Renata Bendit Katarivas work for?
Renata Bendit Katarivas works for Rb Consultoria De Insights
What is Renata Bendit Katarivas's role at the current company?
Renata Bendit Katarivas's current role is Proprietária - Consultora de Insights e Pesquisa de Mercado.
What schools did Renata Bendit Katarivas attend?
Renata Bendit Katarivas attended Fundação Getúlio Vargas, Fundação Armando Álvares Penteado.
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