Renata Carcassi Email and Phone Number

As member of the Aviation Leadership Team, contributed to the success of the Business Unit, including definition of the strategy and the long-range business plan and management of the dependencies across the BU to lead the internal team (4 people) to deliver the BU strategy.Worked closely with the BU President and key stakeholders (in-region partners and external agencies) to develop a comprehensive marketing, communications and public relations plan.Created effective working with BU colleagues – including inflight connectivity, business aviation and safety & operations – to define messaging/ narratives, develop marketing materials, kick off launch plans. This also included review of the competitive context and deep market intelligence. Carefully kept European Aviation Network (EAN) story alive and consistent, using marketing to offset political/ legal challenges through a steady drumbeat of initiatives, including a 3 years crisis management programme.Managed an effective external communications strategy, establishing a plan for building the profile of Aviation with key influencer groups, supported by a range of proof points and a differentiating editorial style across a range of mediums. . Developed an annual event strategy to ensure clear outcomes for Aviation from both external trade shows and Inmarsat conferences. This also included the creation of Inmarsat’s most ambitious ever virtual event, FlightPlan, conducted during the pandemic aimed at maintaining leadership voice (+5000 viewers, +44% increase in online mentions for Inmarsat). Controlled and maintained the Aviation marketing budget (circa $3m) with clear objectives and reporting structures for lead generation campaigns.Worked with Digital Marketing Director to input to the development of the corporate website and manage and measure results of campaigns and social media reputation for the business unit.

Led the marketing and communications plan for Inmarsat Aviation in Europe.Managed a comprehensive go-to-market strategy and launch plan for EAN, in coordination with partner Deutsche Telekom and the other JV stakeholders. Built education and excitement for distinct regulatory, airline and partner audiences.Built VIP airline retail customers relationships – developed joint connectivity marketing plans, fostered education and awareness for passengers, ultimately increased take-up rates for connectivity. This included digital, on-board, airport, launch campaigns with Lufthansa Group (DLH, Austrian, Eurowings), IAG (British Airways, Iberia, Vueling), Virgin Atlantic, Aegean etc. Managed key industry events, identified opportunities with corporate events manager to align sponsorships, speakers, event logistics. This includes management of leading European events, as AIX, Aviation Festival, Future Travel Experience, EBACE, etc;

Enabled the organization to generate sales (2Billion EUR in 2014 for video services) and foster investor confidence through annual marketing planning and management.Supported customers’ base growth (+ 5% in 2014) by providing knowledge, expertise and marketing toolkits.Enabled regional offices to execute locally by providing brand platforms and templates.Ensured the brand to be lived and brought to life consistently by developing brand guidelines and a brand guardianship process, including training to external agencies.Implemented an effective marketing activities measurement system to support business objectives.Managed a multifunctional team of 6 people and related hiring process.

Initiated business development activities in Italy for the video business unit, by leading competitive assessments, establishing a local presence, prospecting for new business accounts, reinforcing relations with key decision makers.Contributed to revenue goals by qualifying customers, negotiating and closing service or product agreements, managing a CRM/ portfolio of high value customer accounts.Managed the marketing and PR/ communications plans.Managed a team of 2 people, web and marketing assistants.

Developed the local Diamond Jewelry market through management of marketing programmes with key major players.Led the double-digit annual growth of Trilogy Diamond Jewelry products.Increased the national total demand for diamonds up to 3Billion USD.Key tasks:o strategical analysis and mapping of the marketo key account managemento marketing and communication planning o campaigns and sales data monitoringo trade marketing

1-year programme within the US branch. Key responsibilities: definition of the creative aspects related to the development of an advertising campaign definition of the management aspects, budget and timing, related to the development of a communication campaign.