Renata Naddeo Email and Phone Number
Renata Naddeo work email
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Renata Naddeo personal email
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Profissional com mais de 20 anos de experiência em empresas multinacionais como Colgate Palmolive, Bayer e Danone, construí minha carreira nas áreas de Marketing, Trade Marketing e Shopper Insights, gerando valor estratégico para marcas e varejistas no Brasil e na América Latina, sempre guiada por resultados e inovação!Após o nascimento da minha filha, iniciei um novo capítulo nos Estados Unidos, onde me aprofundei no mercado norte-americano e nos desafios únicos que marcas emergentes enfrentam para buscar crescimento e visibilidade. Inspirada por essas experiências, fundei a LinkeMe – uma plataforma que nivela o campo de atuação, conectando marcas de consumo a varejistas e representantes de vendas.Na LinkeMe, meu propósito é claro: abrir portas para marcas que desejam crescer, proporcionando um ecossistema colaborativo onde elas possam brilhar. Para os varejistas, a LinkeMe traz uma seleção de marcas inovadoras alinhadas com as tendências de mercado, enriquecendo portfólios e criando experiências que engajam e fidelizam consumidores.Acredito no poder das conexões para transformar o setor de bens de consumo.👉 Vamos nos conectar e fazer parte dessa transformação: renata@linkeme.app🔍 Varejo, Shopper Insights, Estratégias de Go-to-Market e Trade Marketing, Gestão de Categoria, CX, Estratégia Omnichannel, Planejamento Conjunto de Negócios, Transformação Digital, Retail Media, Growth Marketing e E-commerce.
Linkeme
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Founder & CeoLinkeme Oct 2023 - PresentLinkeMe is the first collaborative platform that brings together brands, retailers, and sales representatives in the consumer goods sector, all in one place.Our mission is to eliminate barriers and connect businesses of all sizes, empowering them to thrive in a dynamic and competitive market. We strive to be the bridge that turns challenges into opportunities, driving growth and success for all participants in the commercial ecosystem.We are currently operating in a beta version, available only to a select group by invitation.Interested in joining our community? Get in touch with me!
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Cmo | Brand & Growth Marketing UsaSurya Nature Inc Mar 2023 - Sep 2024Garden City, Ny, Us -
Retail & Shopper Insights Sr. ManagerColgate-Palmolive Jul 2019 - Feb 2023New York, New York, UsResponsible for leading and managing insights plans and priorities for local subsidiaries in Brazil andSouthern Cone Region.- Integrate shopper, retailer knowledge and Insights across LATAM for specific RE´s (Insights into Action)- Support internal clients on creating strategic and powerful selling stories for key commercial partners- Support e-commerce & Catman strategy in the subsidiaries and help to build knowledge and best practices.- Annual Insights budget planning and monthly management. -
National Trade Marketing Sr. Manager - Pharma ChannelColgate-Palmolive Sep 2017 - Jul 2019New York, New York, UsSep 2017 - Jul 2019 (1 year 11 months)Responsible for the New Go-to-Market strategy in Pharma- Strong sell-out plans for wholesalers were designed (+9,3% growth vs 2018)- Implementation of a strong partnership with Pharma Associations and franchises ( Febrafar+ 23% growth)- JBP`s , Trade plans and hard sell campaigns (definition, approval & tracking
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Customer Marketing - Pharma ChannelBayer Oct 2016 - Sep 2017Leverkusen, North Rhine-Westphalia, DeChannel Strategy: Responsible for developing action plans in alignment with the sales and marketing teams. Management of the Trade Promotion Budget, including its definition, approval, and tracking. Conducting ROI analysis for national chains. Implementing innovative promotional campaigns and hard sell activities. Defining Promo Strategy, Assortment, and Merchandising, as well as contributing to e-commerce development. -
Shopper Marketing - Otc & VitaminsBayer Jan 2015 - Oct 2016Leverkusen, North Rhine-Westphalia, DeEnhanced Trade Marketing strategies for Vitamins & OTC category, including the development of promotional materials, channel-specific assortment planning, creation of promotional calendars for both national and regional retail chains, rigorous result tracking, and leadership in the category management project.
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Trade Marketing Coordinator (Channel & Category)Danone Baby Nutrition Feb 2012 - Jan 2015Paris, FrDeveloped trade marketing strategies at the national level across various channels, including drugstores, retail, wholesale, cash and carry (C&C), and distributors. This encompassed the creation of promotional materials, in-store activities, the initiation and execution of category management (Catman) projects, assortment and planogram definition, budget formulation and management, as well as close collaboration with the marketing and sales teams. -
Marketing AnalystNadir Figueiredo Jun 2010 - Feb 2012São Paulo, Sp, BrResponsible for market analysis, performance reporting, analysis of Nielsen data, new product development and packaging, briefing for new products, reporting on licensed product royalties, media planning, establishing strategic partnerships, and overseeing the trade marketing area for the indirect channel (with a focus on distributors). Developed incentive campaigns, training programs, and specific materials for the channel. -
Marketing AssistantTupperware Brands Sep 2009 - Jun 2010Orlando, Fl, Us- Collaborated with cross-functional teams to facilitate the successful development and launch of new products, overseeing the entire process from concept to market entry.- Managed partnerships with external vendors and suppliers, negotiating contracts, and monitoring their performance to ensure the effective implementation of marketing initiatives.- Orchestrated licensing agreements for Tupperware products, including partner assessment, negotiation of terms, and ongoing partnership management to maximize brand exposure and revenue.- Played a key role in planning and executing trade shows, conferences, and industry events, handling logistics, managing promotional materials, and ensuring the brand's strong representation.- Supported the team in monitoring and analyzing campaign performance metrics, generating reports, and providing data-driven recommendations for optimization.- Cultivated and maintained robust relationships with internal stakeholders, including product development teams, sales teams, and senior management, to ensure alignment and facilitate effective communication. -
Sales & Marketing InternBristol Myers Squibb Apr 2006 - Feb 2009Lawrence Township, Nj, UsResponsible for managing the sales training portal, coordinating cycle events and meetings, overseeing the organization of sales conventions, and providing support to area managers. -
Marketing InternMro Software 2005 - 2006UsResponsible for event organization, purchasing promotional materials, and CRM.
Renata Naddeo Skills
Renata Naddeo Education Details
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Columbia Business SchoolCustomer Experience Strategy -
Usp - Universidade De São PauloDigital Marketing
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Usp - Universidade De São PauloRetail & Consumer Insights
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Saint Paul Escola De NegóciosBig Data E Analytics
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Bsp - Business School São PauloMarketing & Sales Management
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Eoi Business SchoolMarketing
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Fgv - Fundação Getulio VargasTrade Marketing E Key Accounts
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Espm Escola Superior De Propaganda E MarketingCommunication Strategies
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Espm Escola Superior De Propaganda E MarketingRetail Marketing
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Fgv - Fundação Getulio VargasMarketing Management
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FecapBusiness Administration
Frequently Asked Questions about Renata Naddeo
What company does Renata Naddeo work for?
Renata Naddeo works for Linkeme
What is Renata Naddeo's role at the current company?
Renata Naddeo's current role is Founder & CEO of LinkeMe | Passionate about Retail, Innovation, and Driving the Success of Consumer Brands | Digital Transformation, Open Innovation & Entrepreneurship.
What is Renata Naddeo's email address?
Renata Naddeo's email address is re****@****pal.com
What schools did Renata Naddeo attend?
Renata Naddeo attended Columbia Business School, Usp - Universidade De São Paulo, Usp - Universidade De São Paulo, Saint Paul Escola De Negócios, Bsp - Business School São Paulo, Eoi Business School, Fgv - Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing, Espm Escola Superior De Propaganda E Marketing, Fgv - Fundação Getulio Vargas, Fecap.
What skills is Renata Naddeo known for?
Renata Naddeo has skills like Market Analysis, Trade Marketing, Marketing, Business Strategy, Competitive Analysis, Strategic Planning, Marketing Research, Category Management, Customer Insight, Marketing Management, Shopper Marketing, Team Leadership.
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