Especialista em Planejamento estratégico de Marketing no Grupo Boticário responsável pela gestão do plano de marketing das franquias do Grupo Boticário, com as marcas o Boticário, Eudora e quem disse berenice.

Product Manager - Haircare | Marketing Grupo BoticárioResponsible for the Strategic Plan of the Category. Global trend analysis, category opportunity analysis, growth and white spaces potential. Competition and consumer analysis, and price positioning review. Promotional strategy definition and execution.Responsible for the Go to market of the new launches and activation of the brands Match, NativaSPA, Cuide-se Bem, Instance and Eudora Siàge.

International Marketing SpecialistResponsible for international portfolio and product management. Global product launch, go-to-market strategy and product lifecycle management. Project and product development focused on the expansion and brand internationalization for Boticário Group. Strategic support for main countries in Latin America, North America, Europe, Middle East and Asia.

Responsible for product development and strategic role with the local teams of Latin America, United States, Europe, United Arab Emirates and Japan. Main activities and projects: - Product development projects - packaging and labeling feasibility, international regulatory affairs, formulation, volumes and launch deadlines. - Review of launch strategy with SKUs optimization and $150k of savings from packaging discarding,- Decisive performance in the Portugal Emergency Project - risk management and adaptation of A and B items representing 79% of revenue with regulatory restrictions in a fast track project and mitigation of revenue loss and reduction of stockout risk from 12% to 1%. Volumes and cost negotiation costs with Supply team, margin impact analysis for product development feasibility. - Business Plan elaboration and Portfolio setup and pricing strategy to open 2 new markets for Boticário, which today represent 45% of international franchise revenue. - Product and Brand training for the sales team in Paraguay and Costa Rica. As a result, we achieved 23% growth in revenue in the category. - Definition of the launch strategy for countries. - Leadership in marketing day for the Internacional convention.

Sales planning and performance Analyst - Business intelligence at Boticário Group. Strategic project management focus on direct sales channel. Responsible for planning and defining the company's strategy, goals and KPIs.QlikView & Qliksense BI dashboards development to management report and salesforce support.Sales force Mobile App design, development and launch. Agile and Design Sprints methodology experience.Commissions, variable compensation and performance bonus analysis of the sales force. Reports to the executive committee. Boticário Group is the world’s largest beauty franchise, founded in 1977, aiming to bring beauty into people's lives. The Brazilian retail group has more than 5 different companies, +13.000 employees and almost 4.000 points of sale around 1.750 cities in Brazil and 15 other countries.

Market Analyst at Editora Positivo.Responsible for planning and defining the company's strategy and goals. Strategic projects leadership. Profitability analysis and sales forecast. Products life cycle and portfolio analysis. Competition analysis to identify trends and market movements.Sales support mobile app development and implementation. Sales force performance monitoring through KPI's and results analysis. Positivo Group was founded in 1972 and is one of the largest educational groups in Brazil. Its products and solutions are present in more than 40 countries.

Responsible for project development and management in Process and Organizational Performance, Operations departments of Positivo Group and Quality Control Office of Positivo University. Projects undertaken: • Process improvement through PDCA/SDCA methodologies• Financial feasibility analysis and setup of a new branch of Editora Positivo • Implementation of Management Methodology (ANPROTEC/Sebrae) and process improvement in the Business Incubator Startup at Positivo University.

Expertise in External Auditing - Financial Institutions and Industries.Responsible for internal controls analysis, financial statements audit and compliance and risk management of medium and large businesses.

Audit Trainee - Ernst & Young Brazil