Renata Steffen

Renata Steffen Email and Phone Number

Visual Storytelling and Content Specialist | Partner at Laboota @ Laboota (Laboratório de Conteúdo Visual)
sao paulo, sao paulo, brazil
Renata Steffen's Location
Braga, Braga, Portugal, Portugal
Renata Steffen's Contact Details

Renata Steffen personal email

About Renata Steffen

Renata Steffen has more than 20 years of experience in graphic design, art direction and visual thinking. She works from idea conception to final product in both print and digital media.Renata also have a high experience in project management: building and coordinate teams, planning and developing projects, relationships with clients, including meetings and presentations, controlling workflows and budgets, setting tasks and deadlines.Renata has worked for Editora Abril, Latin America's largest publishing house, and Folha de S.Paulo, Brazilian largest newspaper. In 2012 she founded an agency, focused on branding and research projects, where she developed a background in branding, research, marketing and advertising.Nowadays she leads Laboota, a studio specialized in visual storytelling and content solutions for all kinds of media or platforms, using visual thinking, infographics, editorial and graphic design concepts for clients in Brazil and Portugal.She also taught Visual Thinking for both undergraduate and graduate courses at Istituto Europeo di Design.Her work has been awarded by many institutions in Brazil and abroad such as Society for News Design, Malofiej Infographic Awards, ÑH and Prêmio Esso.Visit www.behance.net/resteffen and www.laboota.com to see portfolio.

Renata Steffen's Current Company Details
Laboota (Laboratório de Conteúdo Visual)

Laboota (Laboratório De Conteúdo Visual)

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Visual Storytelling and Content Specialist | Partner at Laboota
sao paulo, sao paulo, brazil
Website:
laboota.com.br
Employees:
4
Renata Steffen Work Experience Details
  • Laboota (Laboratório De Conteúdo Visual)
    Creative Director And Partner
    Laboota (Laboratório De Conteúdo Visual) Jan 2016 - Present
    São Paulo Area, Brazil
    Laboota is a visual content studio, expert in visual storytelling and solutions for all kind of media, using visual thinking, infographics, editorial and graphic design concepts. I'm responsible for:• Creative direction: build and coordinate teams, create and develop layout and design solutions;• Project management: business proposals, plan and develop projects, control workflows and budgets, setting tasks and deadlines;• Relationships with clients, including presenting finalised ideas and concepts to clients.
  • Insper Instituto De Ensino E Pesquisa
    Lecturer
    Insper Instituto De Ensino E Pesquisa Jan 2022 - Dec 2022
    São Paulo, Brazil
    Lecturer of Information Design in the Data Journalism Master course.I have built the program to cover specially data storytelling, though the concept of visual thinking to data and visual editing. The main topic of the course is to learn how to plan a publication, communicate using images and edit by design. I present case studies and examples of multiple visual tools.
  • Istituto Europeo Di Design - Milano
    Lecturer
    Istituto Europeo Di Design - Milano Mar 2021 - Feb 2022
    Milan, Lombardy, Italy
    Lecturer at Visual Thinking/ Infographics workshop to Graphic Design/ Visual Communication (English). I have built the program to cover the basic steps of visualization, for designers and non-designers. The main topic of the course is to learn how to think and communicate using images. I present case studies and examples of multiple visual tools.
  • Istituto Europeo Di Design - Ied São Paulo
    Lecturer
    Istituto Europeo Di Design - Ied São Paulo Mar 2015 - Dec 2018
    São Paulo Area, Brazil
    I teach Visual Thinking to both undergraduate and graduate courses. I have built the program to cover the basic steps of visualization, for designers and non-designers. The main topic of the course is to learn how to think and communicate using images. I present case studies and examples of multiple visual tools.
  • Eureka Projetos Em Comunicação
    Co-Founder And Partner
    Eureka Projetos Em Comunicação Jan 2012 - Feb 2016
    São Paulo Area, Brazil
    Eureka is a research institute, branding specialist and marketing consulting partner, and your main philosophy is to create a customized solution to achieve the client's objectives.I worked in many different projects, as a member or team leader, collaborating with research, branding and planning projects. My activities:• Project management: plan and develop projects, control workflows and budgets, setting tasks and deadlines;• Relationships with clients, including presenting finalised ideas and concepts to clients;• Creative direction: build and coordinate teams, create and develop brand strategy and design solutions;• Developing projects key visuals and reports layouts, including infographics and illustrations;• Team member in research, planning and marketing projects;• Eureka brand design and marketing.
  • Superinteressante • Editora Abril
    Associate Art Director
    Superinteressante • Editora Abril Jul 2010 - Feb 2012
    São Paulo Area, Brazil
    Superinteressante Magazine is one of the most influential magazines about culture and science in Brazil.I was design team leader, being responsible for the magazine workflow and managed of all process and deadlines. As a designer, I worked in close collaboration with journalists, illustrators and photographers producing features for it. I was also art director of another magazine called Aventuras na História, that was designed by an outsourced team.
  • Folha De S.Paulo
    Assistant Art Director
    Folha De S.Paulo Jul 2007 - Jul 2010
    São Paulo Area, Brazil
    Folha de S.Paulo is the biggest and more influent newspaper in Brazil.I was design team assistant leader, being responsible for part of the design team direction. As a designer, I worked in close collaboration with journalists, producing feature stories and special editions. I was part of the team in important coverages, like Olympic Games (Beijing and London) and World Cup.
  • Snd-E / Malofiej
    Judge And Speaker At Malofiej 16Th Infographics World Summit
    Snd-E / Malofiej Mar 2008 - Apr 2008
    Pamplona Area, Spain
    Worked as a member of print jury and speaker at the Summit.
  • Editora Abril • Bizz
    Associate Art Director
    Editora Abril • Bizz Apr 2007 - Jun 2007
    São Paulo Area, Brazil
    Bizz was a traditional music magazine in Brazil.I was design team leader, being responsible for the magazine workflow, managing of all process and deadlines. As a designer, I worked in close collaboration with journalists, designing the magazine cover and producing features for it.
  • Mundo Estranho • Editora Abril
    Senior Graphic Designer
    Mundo Estranho • Editora Abril Jun 2003 - Mar 2007
    São Paulo Area, Brazil
    Mundo Estranho is a teenager magazine about culture and science in Brazil.I worked as a designer, in close collaboration with journalists, illustrators and photographers producing features for it.
  • Modernsign
    Graphic Designer
    Modernsign Apr 2003 - Jun 2003
    São Paulo Area, Brazil
  • Editora Abril
    Trainee At Curso Abril De Jornalismo
    Editora Abril Jan 2003 - Feb 2003
    São Paulo Area, Brazil
  • Trio Design
    Graphic Design Intern
    Trio Design Jul 2001 - Sep 2002
    Porto Alegre Area, Brazil
  • T@T Studio
    Graphic Design Intern
    T@T Studio Mar 2001 - Jul 2001
    Porto Alegre Area, Brazil
  • Martins E Andrade Comunicação
    Art Direction Intern
    Martins E Andrade Comunicação Jan 2001 - Apr 2001
    Porto Alegre Area, Brazil

Renata Steffen Skills

Magazines Editorial Graphic Design Art Direction Indesign Publishing Journalism Information Graphics Digital Media Content Strategy Newspapers Art Creative Direction Newspaper Adobe Illustrator Illustrator Advertising Design Thinking Typography Blogging Social Media Visual Thinking Storytelling Multimedia Layout Online Journalism Editing Creative Writing Publications New Media Content Management Branding And Identity Illustration Magazine Design Digital Strategy Digital Marketing Photography Adobe Photoshop Logo Design Branding Marketing Adobe Creative Suite Social Media Marketing Corporate Identity Marketing Strategy Design Microsoft Office Graphics Information Design

Renata Steffen Education Details

Frequently Asked Questions about Renata Steffen

What company does Renata Steffen work for?

Renata Steffen works for Laboota (Laboratório De Conteúdo Visual)

What is Renata Steffen's role at the current company?

Renata Steffen's current role is Visual Storytelling and Content Specialist | Partner at Laboota.

What is Renata Steffen's email address?

Renata Steffen's email address is re****@****ail.com

What schools did Renata Steffen attend?

Renata Steffen attended Fespsp - Fundação Escola De Sociologia E Politica De São Paulo, Federal University Of Rio Grande Do Sul, Fiap, Centro Universitário Belas Artes De São Paulo, Echos - Escola De Design Thinking, Mergo.

What skills is Renata Steffen known for?

Renata Steffen has skills like Magazines, Editorial, Graphic Design, Art Direction, Indesign, Publishing, Journalism, Information Graphics, Digital Media, Content Strategy, Newspapers, Art.

Who are Renata Steffen's colleagues?

Renata Steffen's colleagues are Aline Chica, Gozu Gabriel, Mirella Nascimento, Alexandre Lucas.

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