Renata Steffen
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Renata Steffen Email & Phone Number

Creative Director and Partner at Laboota (Laboratório de Conteúdo Visual)
Location: Braga, Portugal 15 work roles 6 schools
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Role
Creative Director and Partner
Location
Braga, Portugal
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Renata Steffen is listed as Creative Director and Partner at Laboota (Laboratório de Conteúdo Visual), a with 4 employees, based in Braga, Portugal. AeroLeads shows a matched LinkedIn profile for Renata Steffen.

Renata Steffen previously worked as Lecturer at Insper Instituto De Ensino E Pesquisa and Lecturer at Istituto Europeo Di Design - Milano. Renata Steffen holds Pós-Graduação, Sociopsicologia, Master from Fespsp - Fundação Escola De Sociologia E Politica De São Paulo.

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Laboota (Laboratório de Conteúdo Visual)

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Profile bio

About Renata Steffen

Renata Steffen has more than 20 years of experience in graphic design, art direction and visual thinking. She works from idea conception to final product in both print and digital media.Renata also have a high experience in project management: building and coordinate teams, planning and developing projects, relationships with clients, including meetings and presentations, controlling workflows and budgets, setting tasks and deadlines.Renata has worked for Editora Abril, Latin America's largest publishing house, and Folha de S.Paulo, Brazilian largest newspaper. In 2012 she founded an agency, focused on branding and research projects, where she developed a background in branding, research, marketing and advertising.Nowadays she leads Laboota, a studio specialized in visual storytelling and content solutions for all kinds of media or platforms, using visual thinking, infographics, editorial and graphic design concepts for clients in Brazil and Portugal.She also taught Visual Thinking for both undergraduate and graduate courses at Istituto Europeo di Design.Her work has been awarded by many institutions in Brazil and abroad such as Society for News Design, Malofiej Infographic Awards, ÑH and Prêmio Esso.Visit www.behance.net/resteffen and www.laboota.com to see portfolio.

Listed skills include Magazines, Editorial, Graphic Design, Art Direction, and 45 others.

Current workplace

Renata Steffen's current company

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Laboota (Laboratório de Conteúdo Visual)
Laboota (Laboratório De Conteúdo Visual)
Creative Director and Partner
sao paulo, sao paulo, brazil
Website
Employees
4
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15 roles

Renata Steffen work experience

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Creative Director And Partner

Current

São Paulo Area, Brazil

Laboota is a visual content studio, expert in visual storytelling and solutions for all kind of media, using visual thinking, infographics, editorial and graphic design concepts. I'm responsible for:• Creative direction: build and coordinate teams, create and develop layout and design solutions;• Project management: business proposals, plan and develop projects, control workflows and budgets, setting tasks and deadlines;• Relationships with clients, including presenting finalised ideas and concepts to clients.

Jan 2016 - Present

Lecturer

São Paulo, Brazil

Lecturer of Information Design in the Data Journalism Master course.I have built the program to cover specially data storytelling, though the concept of visual thinking to data and visual editing. The main topic of the course is to learn how to plan a publication, communicate using images and edit by design. I present case studies and examples of multiple visual tools.

Jan 2022 - Dec 2022

Lecturer

Milan, Lombardy, Italy

Lecturer at Visual Thinking/ Infographics workshop to Graphic Design/ Visual Communication (English). I have built the program to cover the basic steps of visualization, for designers and non-designers. The main topic of the course is to learn how to think and communicate using images. I present case studies and examples of multiple visual tools.

Mar 2021 - Feb 2022

Lecturer

São Paulo Area, Brazil

I teach Visual Thinking to both undergraduate and graduate courses. I have built the program to cover the basic steps of visualization, for designers and non-designers. The main topic of the course is to learn how to think and communicate using images. I present case studies and examples of multiple visual tools.

Mar 2015 - Dec 2018

Co-Founder And Partner

São Paulo Area, Brazil

Eureka is a research institute, branding specialist and marketing consulting partner, and your main philosophy is to create a customized solution to achieve the client's objectives.I worked in many different projects, as a member or team leader, collaborating with research, branding and planning projects. My activities:• Project management: plan and develop projects, control workflows and budgets, setting tasks and deadlines;• Relationships with clients, including presenting finalised ideas and concepts to clients;• Creative direction: build and coordinate teams, create and develop brand strategy and design solutions;• Developing projects key visuals and reports layouts, including infographics and illustrations;• Team member in research, planning and marketing projects;• Eureka brand design and marketing.

Jan 2012 - Feb 2016

Associate Art Director

São Paulo Area, Brazil

Superinteressante Magazine is one of the most influential magazines about culture and science in Brazil.I was design team leader, being responsible for the magazine workflow and managed of all process and deadlines. As a designer, I worked in close collaboration with journalists, illustrators and photographers producing features for it. I was also art director of another magazine called Aventuras na História, that was designed by an outsourced team.

Jul 2010 - Feb 2012

Assistant Art Director

São Paulo Area, Brazil

Folha de S.Paulo is the biggest and more influent newspaper in Brazil.I was design team assistant leader, being responsible for part of the design team direction. As a designer, I worked in close collaboration with journalists, producing feature stories and special editions. I was part of the team in important coverages, like Olympic Games (Beijing and London) and World Cup.

Jul 2007 - Jul 2010

Judge And Speaker At Malofiej 16Th Infographics World Summit

Snd-E / Malofiej

Pamplona Area, Spain

Worked as a member of print jury and speaker at the Summit.

Mar 2008 - Apr 2008

Associate Art Director

Editora Abril • Bizz

São Paulo Area, Brazil

Bizz was a traditional music magazine in Brazil.I was design team leader, being responsible for the magazine workflow, managing of all process and deadlines. As a designer, I worked in close collaboration with journalists, designing the magazine cover and producing features for it.

Apr 2007 - Jun 2007

Senior Graphic Designer

São Paulo Area, Brazil

Mundo Estranho is a teenager magazine about culture and science in Brazil.I worked as a designer, in close collaboration with journalists, illustrators and photographers producing features for it.

Jun 2003 - Mar 2007

Graphic Designer

Modernsign

São Paulo Area, Brazil

Apr 2003 - Jun 2003

Trainee At Curso Abril De Jornalismo

São Paulo Area, Brazil

Jan 2003 - Feb 2003

Graphic Design Intern

Porto Alegre Area, Brazil

Jul 2001 - Sep 2002

Graphic Design Intern

T@T Studio

Porto Alegre Area, Brazil

Mar 2001 - Jul 2001
Team & coworkers

Colleagues at Laboota (Laboratório de Conteúdo Visual)

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6 education records

Renata Steffen education

Short Course, Exponential Organizations

Short Course, Visual Thinking - Mathias Jakobsen

Echos - Escola De Design Thinking

Short Course, Ux Weekend - User Experience

Mergo
FAQ

Frequently asked questions about Renata Steffen

Quick answers generated from the profile data available on this page.

What company does Renata Steffen work for?

Renata Steffen works for Laboota (Laboratório de Conteúdo Visual).

What is Renata Steffen's role at Laboota (Laboratório de Conteúdo Visual)?

Renata Steffen is listed as Creative Director and Partner at Laboota (Laboratório de Conteúdo Visual).

Where is Renata Steffen based?

Renata Steffen is based in Braga, Portugal while working with Laboota (Laboratório de Conteúdo Visual).

What companies has Renata Steffen worked for?

Renata Steffen has worked for Laboota (Laboratório De Conteúdo Visual), Insper Instituto De Ensino E Pesquisa, Istituto Europeo Di Design - Milano, Istituto Europeo Di Design - Ied São Paulo, and Eureka Projetos Em Comunicação.

Who are Renata Steffen's colleagues at Laboota (Laboratório de Conteúdo Visual)?

Renata Steffen's colleagues at Laboota (Laboratório de Conteúdo Visual) include Mirella Nascimento, Gozu Gabriel, Alexandre Lucas, and Aline Chica.

How can I contact Renata Steffen?

You can use AeroLeads to view verified contact signals for Renata Steffen at Laboota (Laboratório de Conteúdo Visual), including work email, phone, and LinkedIn data when available.

What schools did Renata Steffen attend?

Renata Steffen holds Pós-Graduação, Sociopsicologia, Master from Fespsp - Fundação Escola De Sociologia E Politica De São Paulo.

What skills is Renata Steffen known for?

Renata Steffen is listed with skills including Magazines, Editorial, Graphic Design, Art Direction, Indesign, Publishing, Journalism, and Information Graphics.

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