Responsible for Business Intelligence for Software Asset Management projects to reduce mis-licensing. Improvement of license management and development of solution scenarios in the cloud.Planning and excecution of IP awareness campaigns.

Responsible for developing and executing the end-to-end AntiPiracy strategy across all sales segments, channels, and products. Management of Anti Piracy team dedicated to increasing revenue, reducing economic losses from software piracy while driving paid market share.

Responsible for improvement of customer and partner experience for small, medium, enterprise customers and partners. Advising business consultant.