Renate Ter Beek Email & Phone Number

New Zealand

The Energy Partners Development Manager is a new role, to support the establishment and embedding of Powerco as a sought-after provider of innovative decarbonisation solutions to large energy customers. Utilising my industry & business knowledge and my marketing creativity, I apply a Design Thinking approach that enables the creation of an ‘Energy Partners’ brand. In this role I work with cross-functional teams to bring this new concept to life, developing a sustainable business model in line with Powerco’s strategy and complementary to its existing brands and services.Energy Partners aims to help Powerco becoming a market leader in innovative decarbonisation via a truly customer-centric approach that will unleash growth potential.

New Plymouth, Taranaki, New Zealand

Leading the ‘Community Partnerships and Design/Marketing’ team that helps to deliver Powerco’s Customer Strategy. Accountable for the team’s on-brand delivery of digital and social channels, marketing & community engagement programmes, sponsorships, and consultation activities.Responsible for developing and maintaining key internal and external strategic relationships and partnerships that will positively improve the understanding of Powerco by customers, communities, investors, and strategic stakeholders such as Iwi and other key industry figures.The role’s key responsibilities include:• Community engagement & Iwi relationships• Brand and marketing management• Strategic stakeholder relationships • Team management

New Plymouth

Leading the Marketing & Communications Team, responsible for the development, implementation and monitoring of all corporate communications that enable the delivery of Powerco’s customer strategy and business objectives in the rapidly changing energy sector. Accountable for media management, reputation and crisis management, stakeholder communications, corporate publications, digital platforms, marketing programmes, events and campaigns, internal communications, design & brand management, marcom strategy and analytics.

Global

Founder and leading consultant of Media Mania, a small agency that strives for innovative and creative marketing solutions, which contribute to brand management, business development and sales targets.Media Mania revolves around a small team of independent professionals with cross-functional skills, accustomed to building and managing business relationships with clients, suppliers and strategic partners. Renate couples a good business understanding with experience and skills in Retail, Art & Media Curation, Graphic Design, Online Marketing & Social Media, Marketing & Communications and Program & Account Management.Achievements:- Marketing and through-the-line communication design for Dutch start-up IPSUM ENERGY- Business development, marcom, management & curation for ZEMI ART GALLERY- Branding and marketing communications for new co-op business initiative CONNECT- Sponsorship Liaison for ANTIGUA CLASSIC YACHT REGATTA

Amsterdam Area, Netherlands

Responsible for global program management of Philips’ leading corporate online sustainability program with the objective to establish Philips’ thought leadership in Sustainability amongst B2B (lead generation) and B2C (Social Media) audiences. Achievements:- Online strategy & program management for global web platform, in 14 locales, including China- Marketing innovation in Social Media, with annual growth (4743%) & engagement on Facebook- Secured key learnings in B2B lead generation pilot program with over 300 valid leads for US market- Industry recognition with 2010 MITX interactive awards - nominated in 2 categories, winner in one!

Eindhoven Area, Netherlands

A new role within the sector to define Lighting’s global position in the online value space for both B2B and B2C markets, including revamping the “green” (energy saving) online marketing strategy.Achievements:- Global online marketing strategy and tactics for B2B and B2C Lighting target audiences- Global cross-sector strategy for Philips’ online sustainability program “A Simple Switch”

Singapore

Define and implement effective communication strategies that meet business objectives and promote & maximize brand performance. Communication ideation, concept development launch materials and agency, quality & budget management.Achievements:- Global launch plans for ‘hero’ products and regional Go-to-Market support- Gatekeeper of product & marketing communications and Brand Identity deployment- Set-up and manage a dedicated Marcom team & processes for business unit 'Audio & Video'- Entreprise Content Management, focusing on operational excellence & quality of content

Singapore

Account Management for Philips Consumer Electronics (CE) and regional Marketing and Country Management. Delivering Communication, Retail and Internet Design services, as well as Content Management Strategy consultancy. Achievements:- Philips Retail Experience Project, defining global guidelines for CE retail environment- Future of Shopping research project, exploring new ways of building consumer intimacy- Active member of competency platforms for Project Management & Internet Design- Taskforce which led to CE’s establishment of their global Entreprise Content Management program

'S-Hertogenbosch

Project manager at leading Dutch educational publisher, specialized in definition & development of curriculummethodologies, online concepts and software implementation of interactive language courses.Achievements:- Interactive language learning program - “Taal Interactief”- CD-rom series for private market, affiliated with well-known Dutch kid’s magazine (Okki)- Awarded “Best School Software” for Woordspel 5” (intuitive spelling courseware)

Eindhoven Area, Netherlands

Graphic user interface design for product interfaces, web applications, inter & intranet and multimedia publications.Achievements:- Electronic Medical Record application, Vision of the Future program and many corporate websites - On Screen Displays for various electronic professional or consumer devices- Awarded twice with Philips recognition bonus for exceptional performance

Venlo

Graphic User Interface design for 1st generation digital copiers of leading multi-national copier manufacturer.Achievements:- Product and screen graphics (incl. proprietary screen font) and interaction design for digital copiers- Award “Gute Industrie Form” for copier OCE 3045 (1995)