Renate Verstraeten Email & Phone Number

Utrecht, Netherlands

Amsterdam Area

Portugal

Utrecht, Netherlands

Bricks & Passion LTD invests in real estate in the United Kingdom. Properties are purchased, refurbished and either sold or held for long term letting

Utrecht, Netherlands

• Responsible for the marketing strategy and execution for Enterprise accounts in the Benelux region.• Responsible for creating and executing Intergrated Account Based Marketing programs for key accounts like ABN AMRO, Philips, ING, Ministerie van Justitie and Dutch Tax Office.• Responsible for the planning and execution of all c-level engagement activities in the Benelux like Online Conferences and Roundtables and coordinated all Online CIO Exchange events for the Northern European Region.

Utrecht Area, Netherlands

• During this role I created and executed the retention marketing plan for Benelux ERPM customers that included the Oracle CFO dinner series and tailormade events for customers.• I was responsible for all the demand generation activities for Oracle’s main events: Oracle Modern Cloud Summit, Oracle Modern Business Summit and Oracle Modern CX Summit that took place in ’t Spant! in November 2019. This included all internal and external communications, sales enablement, social media planning, driving the project team, managing agencies and stakeholder management.• I planned and executed account based marketing activities for key ERPM accounts in the Benelux working together with Sales, Business Development and agencies to create tailormade marketing plans for key accounts.• I acted as Benelux Marketing lead for ERPM Install Base and Key-account Sales teams working together with Sales, Sales Consulting and Business Development to deliver and follow up on agreed results.

Utrecht Area, Netherlands

• In this role I was responsible for the Marketing Strategy and execution of all integrated marketing programs for NGA HR in the Netherlands and the Nordics.• I planned and executed Digital campaigns, customer events and 3rd party events for NGA HR in the Netherlands and Nordics like SAP’s Connect to Innovate Conference and HR Tech 2017 in Amsterdam. • Together with sales we created a partnership with a Nordic telemarketing agency to provide sales support and help us push leads through the sales funnel using marketing content and campaigns

Utrecht Area, Netherlands

• I acted as Benelux Marketing lead for Applications (Customer Experience, Human Capital Management, Finance and Supply Chain) for Sales Management, Sales teams (15 sales teams in the Benelux) Business Development and other key internal stakeholders. • Responsible for “Connecting the Dots” and integrating all available resources, content, stakeholders, and available campaigns from HQ and EMEA teams for the Benelux.• I was responsible for executing the Integrated Marketing plan for Applications in the Benelux that include: SEO, Web optimization, online lead generation and nurture campaigns, Advertising, Events, Community and Influencer marketing and Account Based Marketing initiatives.• I managed contractors and marketing agencies for execution of campaigns.

Utrecht Area, Netherlands

Due to a resource issue in the region and the fact that I speak German fluently I was asked to take responsibility for Marketing for Applications (CX, HCM, ERP, SCM) in DECH on an ad interim basis.• Strategically plan, manage and execute measurable, integrated modern marketing plans for Oracle Applications in Germany and Switzerland.• Act as country lead for Applications Marketing to Sales Management, Business Development and other key local stakeholders.• Manage contractors and agencies for execution of campaigns.

Utrecht Area, Netherlands

• Coordinating and aligning Western European Product Marketing teams and Field Marketing teams within Western Europe North, making sure regional campaigns were implemented on a Field Marketing level. • Act as key partner and subject matter expert to VP Sales Western Europe North and his directs.• Strategically plan, manage and execute measurable, integrated modern marketing plans for Oracle’s Customer Experience solutions in the Benelux.

Utrecht Area, Netherlands

* Strategically plan, manage and execute measurable, integrated modern marketing plans for Oracle’s Customer Experience and Human Capital Management solutions. * Align campaign tactics to buying cycle stages and solution areas based on personas. * Act as a key partner and subject matter expert to the sales and business development teams, working closely with them to optimize the marketing budget, creating sales opportunities to contribute to the overall success of the business.* Execution of local marketing tactics such as 3rd party & Oracle-led events, webcasts, nurturing campaigns and online/social media campaigns. * Monitor, analyze and report on performance of each campaign and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required. - Manage agencies and/or 3rd party suppliers for execution.

Amsterdam Area, Netherlands

• Responsible for building up Marketing and Communication plan for update software in the Benelux.• Responsible for the execution of 3rd party events, annual Installed Base event, localization of the website, PR activities, integrated email marketing campaigns.

Amsterdam Area, Netherlands

• Responsible for the planning and execution of the hospitality strategy for the Dutch Market targeting c-level and IT decision maker level customers and prospects. • Executed events like the annual BT Kerstconcert in het Concertgebouw hosted by BT CEO Ben Verwaaijen, Networking events during UEFA World and European Championships, Customer Family Day in Dierentuin Amersfoort, BT Regatta event. • Management and execution of c-level engagement strategy with CXO Communities in the Netherlands (ICT Media, Alex van Groningen) to create network opportunities between BT Senior Management and c-level customers.• Responsible for the set up and execution of local marketing campaigns to increase brand awareness and generate leads (events, industry specific campaigns, email marketing campaigns)

Amsterdam Area, Netherlands

• Responsible for the execution of hospitality events based on hospitality strategy and c-level engagement strategy for the Dutch Market that positively contributed to build and strengthen relationships with c-level and ITDM level customers. • Successful execution of local marketing campaigns and events• Responsible for different Marketing Operation tasks like: marketing budget overviews, updating and creation of local collateral, cleansing data and uploading results in Siebel, setting up sales incentives, setting up eDM platforms for event programs, internal branding activities and give-away management that increased the visibility of marketing in BT Benelux.

Registered Digital Marketeer. Post-Hbo Digital & Online Marketing

6 month coarse. I wrote my final paper on how Oracle can improve results using Inbound Marketing tactics and move and monitor leads.

Personal Leadership And Development Coarse, Personal Awareness And Self-Improvement

The overall purpose of the programme is to improve management and leadership skills helping you to achieve through others. Focus was.

Bachelor, Communications

During my education I followed a minor course of 6 months on Event Management. The topic of my final paper (scriptie) was on how companies.

Mhbo, Commercial Economics

Nlp Practitioner, Counseling Psychology