Renato Camargo Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, Brazil

Leadership of a team of five professionals responsible for assessing the sales performance of 700 representatives across five business units. Development of KPIs aligned with the company's strategy and management of performance monitoring tools.• Enhanced indicators, closely aligning with the business strategy and increasing result predictability (with only a 3% deviation), through the implementation of analytical tools and the adoption of new methodologies in collaboration with the team.• Strengthened performance monitoring culture, evidenced by a doubling of views on the Goal Dashboard, by introducing communication channels and reports better suited to meet the specific needs of the representatives.

São Paulo, Brasil

Responsible for fostering a data-driven decision-making culture within the sales team, through the development of sales studies and dashboards with key commercial indicators. Led a team of two interns.• Developed the "Statistical Forecast" to assist the sales team in the monthly planning cycle. Collaborated with an external vendor for the enhancement of the predictive model using Machine Learning.

São Paulo, Brazil

Coordination of the national sales budget, collaborating with senior leadership with internal data and market insights to define detailed revenue targets by product and region.• Increased accuracy of the Quarterly Forecast by strengthening collaboration between finance, sales, marketing, and supply chain departments and streamlining processes, thereby reducing office time for sales representatives.• Led the implementation of the SAP-IBP planning tool, coordinating a global multifunctional team in agile methodology, simplifying the sales forecasting process.

São Paulo, São Paulo, Brazil

Leading the Brazilian branch of the Insight team, responsible for conducting studies that brought the "voice of the customer" into the company's decision-making process, managing operations involving two suppliers with 10 dedicated staff members.• Development of the Net Promoter Score (NPS) to capture customer perception throughout their buying journey, resulting in significant improvements in customer satisfaction through insights derived from innovation forums, such as changes in logistics, credit policies, and product positioning.• Creation of the methodology for customer attitudinal segmentation and mapping of their buying journey, serving as the foundation for brand positioning strategy and customer experience.

São Paulo, São Paulo, Brazil

Implementation of the new Customer Insights department, creating new studies to support data-driven decision-making based on customer data.• Development of ad hoc market research (qualitative and quantitative) to support marketing decisions, focusing on pricing, campaign investments, and product launches.• Creation of the Brand Health Track study to monitor the positioning of key competitors, becoming a cornerstone in the development of strategic plans for each business.• Procurement of market panel (AMIS) and market tracking to support marketing managers' tactical decisions regarding customer and competitor trends.

São Paulo, São Paulo, Brazil

Development of a direct client portfolio management system with active participation from the sales team, reaching the milestone of mapping 12,000 contacts. This initiative included data management, creation of customized reports, and conducting specific training for the team.

São Paulo, São Paulo, Brazil

Study and Development of distribution channels for calling cards

Master'S Degree, Statistics

Master Of Science - Ms, Business Administration And Management, General

Double degree in partnership with USP

Bachelor'S Degree, Business Administration

Activities and Societies: Director at Liga de Mercado Financeiro FEA-USP