In this position, I have the privilege of teaching undergraduate-level courses in "Digital and Social Media Marketing." It's an incredible opportunity to share my knowledge and passion for the ever-evolving world of digital marketing with the next generation of business leaders.I look forward to engaging with students, fostering a dynamic learning environment, and exploring the latest trends and strategies in the digital marketing landscape. Education is a two-way street, and I'm excited to learn from my students as much as I am to impart my knowledge.

The failure of communication in message transmission is the primary and most common reason for creating problems.For the majority of us, advertising is something we dislike and do not want. Whether you want to position a car, a computer, an alcoholic or non-alcoholic beverage, positioning is a concept that has changed the nature of advertising, and it is so simple that people often struggle to understand its power.In today's world, where we are exposed to such a high volume of communication, it is challenging to cut through the noise and effectively convey your message. The solution to this problem lies in positioning your brand in the minds of customers.Brand positioning and development play a crucial role in today's competitive market. By carefully crafting your brand's identity, values, and unique selling propositions, you can differentiate yourself from competitors and establish a strong presence in the minds of consumers.Effective brand positioning involves understanding your target audience, their needs, and their aspirations. Through thorough market research and analysis, you can identify the gaps in the market and tailor your brand message to resonate with your ideal customers. By clearly articulating the benefits and value your brand offers, you can create a compelling narrative that captures attention and builds trust.Furthermore, brand development encompasses the strategic planning and execution of various marketing initiatives to enhance brand visibility and recognition. This includes developing cohesive visual elements such as logos, color schemes, and typography that align with your brand's personality and values. It also involves creating consistent messaging across all touchpoints, including websites, social media, advertisements, and packaging.A well-positioned brand that consistently delivers on its promises will not only attract new customers but also retain existing ones, resulting in long-term business growth and success.

As a Business Consultant, I led the complete digitalization of the organization over two years. This transformation enabled remote work, implemented tele therapy solutions, and implemented new communication & business channels.As a result, due to good preparation, the company survived the COVID-19 pandemic, and all employees remained financially secure. I collaborated with stakeholders, provided strategic guidance, and implemented innovative technologies.By leveraging data analytics, we developed targeted digital marketing strategies and enhanced the customer experience. Through change management, I ensured a smooth transition, providing training and support. The digitalization efforts positioned the organization for long-term success and resilience, driving growth and operational efficiency. My contributions as a Business Consultant played a vital role in the company's survival and success amidst challenging circumstances.I take great pride in the significant impact I made in helping the company survive the pandemic while keeping all employees financially secure. This achievement exemplifies the power of digital transformation in driving business sustainability and underscores my commitment to driving positive change and delivering results through strategic business consulting.

Results-driven professional with a proven track record in rebranding and lead generation. As a key contributor at brandname sastanci.com, I collaborated closely with my former partner, Sasha Tenodi, to transform the website and drive exceptional results. Through strategic planning, market research, and creative execution, we successfully repositioned the brand, aligning it with the target audience and industry trends. By implementing innovative marketing strategies and optimizing the user experience, we generated a significant increase in leads and conversions. Our combined expertise and seamless partnership allowed us to achieve remarkable outcomes, delivering measurable impact to the organization. Together, we created a powerful brand story and fostered strong customer engagement, solidifying brandname sastanci.com as a leader in the industry.

Croatian company specialized in production of luxurious silk garments, employing 150 people •Responsible for creative solutions for brand communication•Establishing and setting trends by opinion makers•Implementing creative ideas into brand•Responsible for global communications with global media outlets•Producing fashion shows, blogger events, press days, photo-shoots, in-store events, visual merchendise branding and other events.•Developing social media content for official Facebook and Instagram accounts. •Establishing and implementing digital marketing strategy and blogger collaborations•Establishing Blogger relations program

Experienced IT Specialist with a passion for enhancing early logopedic and educational-rehabilitation interventions. At LERI Udruga, I leverage my technical expertise to optimize systems, streamline processes, and ensure seamless technology integration. From managing network infrastructure to troubleshooting software and hardware issues, I am dedicated to empowering professionals in delivering effective communication solutions. Collaborating with multidisciplinary teams, I implement innovative technologies, drive digital transformation, and provide comprehensive IT support to enable successful early intervention programs. Together, let's make a difference in empowering individuals through cutting-edge technology and specialized expertise.