Renato Balarezo, Mba, Morgm Email & Phone Number

Moncton, Nuevo Brunswick, Canadá

- Crandall University (Canada): Managerial Marketing.- PAD–School of Management of the University of Piura (Peru): MBA programs, executive education programs, and in-house workshops, both in-person and online.

Consultancy projects on go-to-market definition, sales execution, trade marketing plans, and product introduction projects.

Lima, Perú

Responsible for enhancing the positioning of the institution by fostering demand for all academic programs. Led an 18-member team and reported to the school’s Dean. - Implement the new commercial process.- Induced a cumulative growth of +175% in new prospects under the same investment budget.- Boosted admissions to important programs such as the Executive MBA (MEDEX) and the Business Owners Program (PPE).

Lima, Perú

- Support Program Directors to reach admission objectives. - Work with the Marketing department to improve online and offline advertisements and budget management.- Design the new commercial process for the school.

Lima, Perú

Responsible for monitoring the new commercial strategy implementation and the development of the commercial cockpit for top management, to enhance information on business proposals and backlog status. Reported to the Commercial Director.

Lima, Perú

- Consolidated business and financial variables to elucidate figures and business information. - Improved service to clients by restructuring the company´s structure and workflow.- Added new clients to the portfolio: Pizza Hut, Sodimac, and Supermercados Peruanos.

Lima, Perú

Responsible for increasing the company’s income via product pricing optimization by maximizing value in negotiations with customers and creating long-term relationships with end-user companies. Committed to quality assurance while guiding an 80-member team and reporting to the CEO. - Led the firm to be Top 3 in the 2012 Industry Pricing Ranking, reducing the gap vs. Top 1 from 6.5% to 2.5%.- Increased +50% in sales to end-user companies (from 30% to 45% of total sales) by improving… Show more Responsible for increasing the company’s income via product pricing optimization by maximizing value in negotiations with customers and creating long-term relationships with end-user companies. Committed to quality assurance while guiding an 80-member team and reporting to the CEO. - Led the firm to be Top 3 in the 2012 Industry Pricing Ranking, reducing the gap vs. Top 1 from 6.5% to 2.5%.- Increased +50% in sales to end-user companies (from 30% to 45% of total sales) by improving client relationships and diminishing trader intermediation. Show less

Lima, Perú

Headed the Marketing Department, reporting to the CCO while managing a 10-people team.- Designed the new company’s corporate branding and image launching.- Led the development and execution of Antisalitre MS product campaign: a sales growth of +68% and a market share growth of +39% in 18 months. 2011 EFFIE Awards finalist. - Conceived and implemented the “Winners Club” trade loyalty plan.- Fostered and executed an alliance with Scotiabank denominated “Self-Construction Program”:… Show more Headed the Marketing Department, reporting to the CCO while managing a 10-people team.- Designed the new company’s corporate branding and image launching.- Led the development and execution of Antisalitre MS product campaign: a sales growth of +68% and a market share growth of +39% in 18 months. 2011 EFFIE Awards finalist. - Conceived and implemented the “Winners Club” trade loyalty plan.- Fostered and executed an alliance with Scotiabank denominated “Self-Construction Program”: which promoted US$10M in loans to consumers during the first 24 months of the program Show less

Lima, Perú

Responsible for all P&G business affairs within Bolivia: Consumer & Sales Fundamentals, Finance, and Supply Chain. Reported to UTT & Bolivia Team Leader and was supported by a multifunctional team. Annual sales of US$25M.- Prompted a sales growth of +19% vs. the previous year.- Instrumental in reducing P&G's financial exposure by 50%: 50% of sales passed to COD pay term

Lima, Perú

Responsible for sales volumes and sales fundamentals (Distribution, Re-Sale Pricing, and Visibility) for all trade channels for Peru and Bolivia in Baby & Personal Care brands. Pivot between the Marketing and Sales Departments, developing trade plans and leading execution processes. - FY 05/06: P&G Peru’s highest sales volume growth in Baby Care (Pampers) - FY 06/07: P&G Peru’s highest sales volume growth in Personal Care. The historical record in Baby Care sales fundamentals.

Arequipa, Perú

Responsible for P&G business in southern Peru, handling all brands and trade channels. Led a 25 people team and was fully involved in the sales estimate’s definition process and planning.- Sales: +10% average annual growth- Pay Score: 65% reduction

Piura - Perú

Responsible for P&G Business in Piura and Tumbes (Northern Peru)- Sales: +15% average annual growth- Pay Score: 35% reduction

Lima, Perú

Financial evaluation on investment projects such as Hotels, Business Towers, and Urban Developments. Reported to the Investment Manager.

Master'S Degree, Organizational Management

Top Management Program (Ad)

Top Management Program (Pag)

Mba

Bachelor'S Degree, Economics & Finance