- Designed and implemented loyalty and incentive strategies for diverse clients, driving engagement and aligning with global best practices.- Mentored teams on loyalty trends and best practices, ensuring project growth and goal alignment.- Provided consulting services to optimize loyalty solutions and catch up with global industry standards.- Created over 100 free contents related to Loyalty, Incentives and Gamification, and a talk on Gamification delivered to over 500 attendees (youtube.com/@TinkeringLoyalty).- Designed a strategy to support a tech company leverage their sponsorship of the Brazilian F1 race for B2B and B2C audiences.- Designed a B2B strategy for a brand in the automotive industry to reinvent their incentives strategies using gamification to reconnect them with their original purpose.

- Developed and managed loyalty programs, gamification solutions, and incentive campaigns for B2B, B2C, and B2E clients.- Led over 40 strategic designs and projects, increasing customer retention and boosting client revenue through tailored strategies.- Pitched loyalty solutions to C-level stakeholders, securing buy-in and delivering business-aligned outcomes.- Designed, implemented and mentored a new B2B strategy for one of the major Brazilian Gas & Oil brands, enhancing 30x the amount of recognized participants with a growth of 12 percentage points in goal achievement leading up to 240% ROI.- Designed, implemented and mentored a new B2C strategy for a big player in the hospitality sector, with over 1 million members, enhancing 10 times the perceived value to the members along with a saving of over US$ 1kk dollars. - Designed, implemented and mentored a B2B2C strategy for a global brand in agriculture solidifying their customer share on engaged members with an average of 17 percentage points.- Designed and implemented a B2B strategy for a big brand in the beauty sector that lead to a 120% growth in purchases.- Designed a global strategy for the biggest tech company in the world to manage their B2B incentives that represented a couple of billions each year.

- Delivered the growth of Amazon Kindle's expansion in Brazil, successfully distributing 30 million e-books in partnership with Nestlé.- Amazon acquired over 2 million new users and Nestlé regained leadership after 14 years with a growth in market share of 8% during the 2 most intense sales quarters.- Directed sponsorship initiatives for the 2014 FIFA World Cup, boosting brand visibility across Brazil.- Managed a team to deliver loyalty solutions, achieving high client satisfaction and measurable results.

- Led a team of 13 customer success specialists managing over 110 loyalty and incentive programs.- Delivered daily solutions for customer challenges, driving operational efficiency and client retention.- For 9 months, achieved a monthly liquid revenue of over US$ 250K.

- Planned and executed short-term incentive campaigns and loyalty reward programs for various industries. - Managed fulfillment processes for personalized gifts and events, ensuring high client satisfaction.- Conducted critical analyses of client demands, optimizing agency responses to maximize results.- Planned, Implemented and managed a seasonal easter activation with over 6 thousand temp employees that would send daily reports on activities and competitors using pay phones and geo localization (in a pre smartphone era).