𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Developed and executed comprehensive branding and communications strategies, positioning the company as a leader in facility management in Colombia.● Managed B2B marketing initiatives, ensuring alignment with SaaS growth targets and optimizing the marketing budget for maximum ROI.● Implemented SEO, SEM, and PPC strategies to enhance the company’s online presence, driving increased traffic and lead generation.● Utilized CRM tools to maintain customer relationships and implement email marketing campaigns, increasing customer engagement.● Led cross-functional teams to manage large-scale marketing projects, ensuring timely delivery and adherence to budgetary constraints.● Conducted data analysis and performance tracking using Looker Studio and other BI tools, developing insights that informed the optimization of marketing campaigns.● Developed strategies for social media marketing, leveraging platforms like Facebook Ads and Google Ads to improve brand awareness.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Successfully launched a brand from scratch ("Zero-to-one"), resulting in over USD $250K in sales within two years, with a projected growth rate of 2.5x-3x in 2024.● Created a database of over 30,000 leads for Nitti, significantly increasing the customer base and improving lead conversion rates.● Improved ROAS and reduced cost per acquisition (CPA) by 20% through optimization of digital campaigns and fine-tuning SEO and SEM strategies.● Achieved a 25% increase in brand awareness by enhancing the company’s presence on social media platforms and executing highly targeted campaigns.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Designed and executed data-driven digital marketing strategies to enhance ecommerce sales, improving user experience and increasing ROI.● Managed Google Ads, Google Shopping, and Facebook Ads campaigns, optimizing performance through A/B testing and CRO techniques.● Tracked and analyzed KPI's using Google Data Studio, developing actionable insights to improve campaign effectiveness and customer acquisition.● Worked on product development by integrating customer feedback and market research to optimize offerings and drive growth.● Developed and led cross-functional teams to ensure seamless project execution and alignment with company goals.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Increased customer retention rate by 110%, enhancing overall customer satisfaction through personalized CRM strategies and optimized customer journeys.● Improved ROI by 30% by implementing performance marketing strategies and adjusting marketing channels to target the most profitable segments.● Reduced cost per lead (CPL) by 15% through effective use of Google Shopping and Facebook Ads.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Led the development and execution of digital marketing strategies for diverse client accounts, focusing on ecommerce growth and ROI maximization.● Managed SEO and SEM initiatives to drive qualified traffic and boost conversion rates.● Directed go-to-market strategies for new products, overseeing the full lifecycle from concept to launch.● Analyzed performance data and generated reports using Looker Studio, implementing insights to optimize ongoing campaigns.● Supervised client projects, ensuring timely completion and delivery within the allocated budget.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Achieved a 50% increase in ROI within six months by identifying new growth opportunities and applying data-driven marketing strategies.● Reduced project turnaround times by 30%, improving client satisfaction through the adoption of agile methodologies and streamlined processes.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Developed and implemented digital marketing strategies aimed at customer acquisition and brand awareness across LatAm markets.● Managed SEO strategies and optimized Google Search Console to increase organic traffic and improve website performance.● Led content creation efforts, designing a range of targeted digital assets that enhanced customer engagement and retention.● Collaborated with the sales and product teams to develop growth strategies and manage the overall marketing budget.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Increased lead-to-customer conversion rate by 30% in six months, using a personalized approach through marketing automation tools.● Boosted user retention by 25% in nine months through targeted engagement strategies and optimized customer journeys.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Led the digital marketing strategy for a U.S.-based contact center company, with a focus on B2B customer acquisition and bilingual recruiting campaigns.● Developed and optimized SEO and SEM strategies, driving qualified leads and improving the recruitment funnel.● Directed outbound marketing campaigns, integrating content marketing and landing page optimization to enhance CRO.● Managed budget allocations and ensured maximum ROI by carefully selecting marketing channels and adjusting spend based on performance metrics.● Worked closely with the HR and operations teams to align marketing initiatives with recruiting goals.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Increased visitor-to-lead conversion rate by 30% within the first three months, thanks to an optimized content marketing strategy.● Reduced churn rate by 15% through the implementation of a loyalty program, which included personalized customer service and targeted promotions.● Delivered a 20% reduction in cost-per-lead (CPL) by refining SEO efforts and streamlining campaign management.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Optimized SEM strategies for U.S. lead acquisition, managing Google Search and Display campaigns to drive traffic and improve conversion funnels.● Analyzed campaign performance using Google Analytics, generating insights that led to continuous optimization of digital marketing efforts.● Developed A/B tests and adjusted PPC strategies to ensure consistent improvement in ROI.● Collaborated with the development team to implement CRO strategies, improving user experiences and increasing lead conversion rates.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Increased lead-to-customer conversion rate by 20% in the first quarter through the implementation of an inbound marketing strategy.● Achieved a 15% increase in overall campaign ROI by optimizing PPC bids and refining targeting strategies.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Implemented trade marketing strategies to enhance brand visibility and increase product availability across various points of sale.● Managed go-to-market strategies for mass consumption products, ensuring effective execution in traditional channels.● Coordinated with sales teams to ensure proper brand positioning and alignment with business objectives.● Directed the budget management of marketing activities, optimizing spend to increase brand awareness and drive sales volume.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Increased sales volume in the traditional channel by 25% in the first half of the year by executing targeted trade marketing activities.● Achieved a 20% improvement in brand awareness through effective use of point-of-sale materials and regional marketing campaigns.

Asistente de la dirección de conductas y analista del mercado bursátil.