Renato Fernandes Email & Phone Number

Building top-producing results for a given advertising brief, through hands-on leadership and results-driven communication is my expertise!An astute communicator who reconciles extensive understanding of advertising, media, agency creativity & local consumer understanding, to produce the best communications strategy.Bi-culturally insightful and cost-minded ROI operations expert.Strong track record of success in marketing communications, media planning, traditional News Media marketing, tactical branding, public relations, strategic co-brand partnerships, events management, collateral designs, advertising and brand campaign promotions. Always positively, supported the growth of marketing driven creative promotional initiatives within the brand team.Solid self-starter with a proven track record of CROSS CATEGORY experience from Service, to Art & Graphics, to Planning & Marketing Communications. Team leader with a useful cross-functional business expertise. Repeatedly awarded The Top Performer in MEC SONY KSA

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  Marketing Communications Manager Modern Electronics Co. (Afg) Sony

  Sony Electronics

  May 2003 - Present - Riyadh, Saudi Arabia

  Highlights of my MARCOM accomplishments include:Successfully planned, implemented & managed some of the best Sony brand events & promotional campaigns in the kingdom eg:• SONY’s famous yearly Summer, Ramadan & Hajj Campaigns• SONY's Grand Wega & Bravia launches.• SONY’s 1st “S” Tablet launch in 2012 in KSA.• SONY’s 40th Anniversary Saudi Arabia celebrations - held in 2011.• In 2002, helped create & launch Saudi Arabia’s 1st *co-branded credit card The SONY CARD with the Saudi American Bank (SAMBA). And again in 2006 helped partner with SAMBA to launch Saudi Arabia’s 1st *0% installment Scheme (0% Taqseet) for our Retail Sony World customers in KSA.• Managed Sony’s one & only CSR project initiatives in the region, called the Sony Creative Science Awards Program which has helped deliver excellent results for more than 7000 students (9-15 yrs) & teachers from various public & private schools in Saudi Arabia – since 2005.I am also a certified ANSI/RAB affliated Quality Assurance Lead Auditor & have handled the task of auditing the entire company QA processes for certification audits as well as participated in the external 3rd party audit process to ensure QA total compliance.My colleagues would tell you that I bring passion, enthusiasm, desire, and a WILL-DO attitude with me every day. My goal is “to make every member of my team a dynamic success,” by pushing them to think out of the box & strive for excellence. As a manager, I am a proactive leader who never waits for someone else to do my job. I strive to treat everyone with respect and kindness, while clearly defining goals and providing the right tools to succeed. Leading by example, I have always given 100% of my focus, and have never asked anyone to do a job that I haven’t already done.