Renato Fernandes Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Delaware, De, Us

• Build financial model and scenarios for the seed round, which resulted in raising USD 1.6M

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Summer Internship - MBA• Supported venture recruitment for 2021/22 including rolling out and managing recruitment infrastructure, and supported the ongoing implementation of technology projects

São Paulo, Sp, Br

• Introduced a new approach to third-party project (OEM) margins, enhancing competitiveness and doubling the number of projects with Decathlon (world’s largest sports retailer) worth an additional revenue of USD 1.8M (+70%)• Led an analyst in implementing new business model for imported bikes, working with multifunctional team. It decreased plant’s assembling complexity and improved time-to-market of Cannondale brand, boosting net sales by +63% vs. prior year• Recommended to Sales Managers defining sales targets with most prominent retail clients as part of approval for trade marketing expenses. Reached better controls and a decrease of 30% (USD 200K) in expenses vs. prior year• Led a team of one analyst and one intern, overseeing activities, and assessing performance and development• Volunteered for the Sustainability Committee. Working with internal audit, changed two processes, and started mapping others to cut down office’s waste

São Paulo, Sp, Br

• Proposed a new pricing strategy for the GT Bicycles brand that increased distribution in retail stores by 20% and gross margin by 300 bps vs. prior year• Established a new trade policy for bike shops, acknowledged by global CEO of sports segment for its simplicity and effectiveness, and shared with all other divisions• Guided the launch of electric bike model from financial standpoint, working across different areas to understand impacts of competition, tax, production, and operation in pricing strategy• Built a bike shop business plan in collaboration with clients and sales team to assess weaknesses and strengths of pricing and credit policies, resulting in a mark-up review of entry line products to bump clients' profitability• Reorganized budgeting process by clearly defining steps, deadlines, and areas' responsibilities, upgrading discussion's quality on building blocks for next year's goals• Managed and coached one intern

São Paulo, Sp, Br

• Built a new business intelligence product in partnership with UVA-Darden MBAs to grow clients’ average monthly fees (upselling). Executed four pilot projects, increasing monthly tickets in +15%• Redesigned sales representatives’ compensation model in partnership with HR coordinator to enhance team’s motivation, by reducing market volatility effect on total annual commission• Participated as Finance member in a special squad to brainstorm new features for a company's product. The result was a business plan and a pipeline of priority I.T. developments with potential to increase sales to public sector clients

São Paulo, Sp, Br

• Implemented budget control report within the ERP (Microsoft Dynamics AX), by making the first data load from excel spreadsheets to ERP (using a VBA macro to organize data) and formatting the standard report• Introduced financial SaaS (Software as a Service) metrics in the CFO information book, allowing comparison of sales performance across periods and regions• Automated the expenses report and the sales thermometer sent to C-level

Master Of Business Administration - Mba

Master Of Science (M.S.), Economics

Bachelor Of Science (B.S.), Economics

Ensino Médio