Renato Fernandes Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

Delaware, DE, US

• Build financial model and scenarios for the seed round, which resulted in raising USD 1.6M

Toronto, Ontario, CA

Toronto, Ontario, CA

• Summer Internship - MBA
• Supported venture recruitment for 2021/22 including rolling out and managing recruitment infrastructure, and supported the ongoing implementation of technology projects

São Paulo, SP, BR

• Introduced a new approach to third-party project (OEM) margins, enhancing competitiveness and doubling the number of projects with Decathlon (world’s largest sports retailer) worth an additional revenue of USD 1.8M.
• Led an analyst in implementing new business model for imported bikes, working with multifunctional team. It decreased plant’s assembling complexity and improved time-to-market of Cannondale brand, boosting net sales by.
• Recommended to Sales Managers defining sales targets with most prominent retail clients as part of approval for trade marketing expenses. Reached better controls and a decrease of 30% (USD 200K) in expenses vs. prior.
• Led a team of one analyst and one intern, overseeing activities, and assessing performance and development
• Volunteered for the Sustainability Committee. Working with internal audit, changed two processes, and started mapping others to cut down office’s waste

São Paulo, SP, BR

• Proposed a new pricing strategy for the GT Bicycles brand that increased distribution in retail stores by 20% and gross margin by 300 bps vs. prior year
• Established a new trade policy for bike shops, acknowledged by global CEO of sports segment for its simplicity and effectiveness, and shared with all other divisions
• Guided the launch of electric bike model from financial standpoint, working across different areas to understand impacts of competition, tax, production, and operation in pricing strategy
• Built a bike shop business plan in collaboration with clients and sales team to assess weaknesses and strengths of pricing and credit policies, resulting in a mark-up review of entry line products to bump clients'.
• Reorganized budgeting process by clearly defining steps, deadlines, and areas' responsibilities, upgrading discussion's quality on building blocks for next year's goals
• Managed and coached one intern

São Paulo, SP, BR

• Built a new business intelligence product in partnership with UVA-Darden MBAs to grow clients’ average monthly fees (upselling). Executed four pilot projects, increasing monthly tickets in +15%
• Redesigned sales representatives’ compensation model in partnership with HR coordinator to enhance team’s motivation, by reducing market volatility effect on total annual commission
• Participated as Finance member in a special squad to brainstorm new features for a company's product. The result was a business plan and a pipeline of priority I.T. developments with potential to increase sales to.

São Paulo, SP, BR

• Implemented budget control report within the ERP (Microsoft Dynamics AX), by making the first data load from excel spreadsheets to ERP (using a VBA macro to organize data) and formatting the standard report
• Introduced financial SaaS (Software as a Service) metrics in the CFO information book, allowing comparison of sales performance across periods and regions
• Automated the expenses report and the sales thermometer sent to C-level

Master Of Business Administration - Mba

Master Of Science (M.S.), Economics

Bachelor Of Science (B.S.), Economics

Ensino Médio