Responsible for European P&L : +150 M$ BusinessWorking in a centralized buying organization with 16 countries + International BusinessGlobal Business Components is a new division within Tech Data, coming from Avnet Component division acquisitonDefinition of business processesBusiness Development

• Main functions: Sales Director / Sales Manager, Marketing & Sales Plan, Commercial Policy, Coordination with international KAM’s, Project Management, Member of the Board• 3000 customers, 8000 POS : Carrefour, Eroski, Alcampo, El Corte Inglés, Amazon, Dia, Aldi, Lidl, Media Markt, Costco, Sinersis, Segesa, Conzentria, Leroy Merlin, Bauhaus, etc. • Responsible for Sales, Gross Margin and Sales Expenses• 18 direct reports • Omnichannel strategy development : online sales channel and digital marketing plans• Brita Meters & Brita Partner (sales to Wholesalers and Buying Groups)• Negotiation of private label agreements for Top RetailersAchievements• Turnover : from 13 M to 15 Million Euros in 1 year, in a declining market• Brita Shelf : sell out volume increase between 8%-14% per Point of Sales• Sales Department restructuring : new roles and profiles definition, new authorization guidelines – 150% increase in number of visits• Commercial Policy : 22% increase of average selling price• Consolidate Brita as N1 Brand in Water Filtration category

• Main functions: Country Manager, Business Manager, Sales Director, KAM Online, Marketing & Sales Plan, Project Management, Member of the Board• Creation of new subsidiary and legal entity for Spain and Portugal • Direct responsible / KAM for Carrefour, Eroski, Alcampo, El Corte Inglés, Hipercor, Worten, Amazon, Dia, E.Leclerc, Media Markt, Costco, etc. • Full P&L Management (EBITDA), responsible for Iberia Budget and turnover• 5 direct reports: Customer Service, Marketing, Administration, Portugal Sales Manager, KAM Online. Management of outsourced services: Merchandisers agency, Logistics, Accounting, Auditors, After Sales Services.• Russell Hobbs launch in Spain and Portugal• Start of Digital Marketing plan: Facebook, Twitter, Instagram, YouTube• Office change due to organic growth and new brands acquisition• Integration of new brands: Stanley, Eukanuba, Tetra, STP• Company representative at AECOC and FAPE events Achievements• Turnover from 5 M to 15 Million Euros in 6 years, in a declining market• Remington development from brand N4 to N2 in Personal Care• Launch of Remington IPL Products, new product category – N1 in volume in first year• Amazon: Remington and Russell Hobbs became N2 brands in each product category• Inventory reduction by 38%• Team development : several internal promotions

• Turnover: 30 M €• Action Plan for Walkman and MP3, W Series launch for Action Sports, partnerships with MTV and Star Academy, Marketing and Trade Marketing Plan

• Turnover: 20 M €• Phone Channel Development (M2 Launch), Games Channel Development (Play Station Top Customers), Forecast Sell Out Driven, Marketing and Trade Marketing Plan

• Communication Budget increase of 600.000 €.• Responsible for relations with Intel, Microsoft, Symantec, Adobe, Orange, etc.

• Launch of VAIO in Portugal (Trade Marketing, Corporate Sales Benchmark, Build to Order forecast, Cross Docking, Incentives Plan for IT distributors/wholesalers)

• Business Plan, Logistic Database, Reporting, SAP Developments

• Development of Product Range (new product: Break Fluid DOT4), International Negotiation