Renato Maroni Email & Phone Number

Podgorica, Montenegro

As Senior Copywriter, I create assets, ideas, ad, videos, posts and campaigns for all digital channels of the company across more than 120 countries. And I bring my experience in Advertising Agencies and a wide range of industries, to contribute with creative inputs to the Libertex brand.

São Paulo, São Paulo, Brasil

At first, as Senior Copywriter at TracyLocke DDB, and later, as Associate Creative Director at DM9 DDB, a new Advertising Agency born thru merge, my work was dedicated for the agency's key accounts: Claro, the biggest Telecom company in Brazil, and Centauro, the biggest sports retailer in Latin America. Both were Trade Marketing accounts, and were focused on building an Omnichannel Journey starting from the stores, Claro has 1.500+ and Centauro 150+, and integrating all channels, from… Show more At first, as Senior Copywriter at TracyLocke DDB, and later, as Associate Creative Director at DM9 DDB, a new Advertising Agency born thru merge, my work was dedicated for the agency's key accounts: Claro, the biggest Telecom company in Brazil, and Centauro, the biggest sports retailer in Latin America. Both were Trade Marketing accounts, and were focused on building an Omnichannel Journey starting from the stores, Claro has 1.500+ and Centauro 150+, and integrating all channels, from physical to digital, in an integrated Shopper Experience.In addition to that, I eventually also worked with pitches and smaller accounts, such as JHSF, a very exclusive and premium Real State company, and Vigor, one of the oldest and biggest Brazilian Dairy companies.The project I'm most proud is “The Uniform That Never Existed” for Centauro, when we helped to get justice and recognition for one of the greatest Brazilian female athletes of all times, Aida dos Santos, and hack the Olympics media during the event. The lading page is still available: www.centauro.com.br/sc/aidadossantos2x Cannes Lions3x The One Show1x LIA2x Clio Sports Awards1x Effie Latam2x El Ojo de Iberoamerica5x Clube de Criação10x Ampro Globes Awards Show less

São Paulo, Brazil

São Paulo, São Paulo, Brasil

At first, as Senior Copywriter at TracyLocke DDB, and later, as Associate Creative Director at DM9 DDB, a new agency born thru merge, my work was dedicated for the agency's key accounts: Claro, the biggest Telecom company in Brazil, and Centauro, the biggest sports retailer in Latin America.

São Paulo Area, Brazil

As Senior Copywriter, with experience in global brands, I decided to be independent for while and be able to work on parallel projects. I have worked mostly with Social Media and Digital, doing Creation, Transcreation and Localisation for brands and Advertising Agencies in Brazil, USA and Singapore, such as:• Open English (leader in online English language learning in Latin America since 2007):As Senior Copywriter, I created text content for the Social Media channels in Brazil and… Show more As Senior Copywriter, with experience in global brands, I decided to be independent for while and be able to work on parallel projects. I have worked mostly with Social Media and Digital, doing Creation, Transcreation and Localisation for brands and Advertising Agencies in Brazil, USA and Singapore, such as:• Open English (leader in online English language learning in Latin America since 2007):As Senior Copywriter, I created text content for the Social Media channels in Brazil and Latin America, guaranteeing communication’s uniformity and preserving the values ​​of the brand.• Oliver Agency (the world's first and only Advertising Company to build in-house Marketing Teams):As Senior Copywriter, I led content production to the new Chubb Global Institutional Website, the largest group of insurance companies in the world.• Nestlé Volleyball Feminine Team (Brazilian 1st Division):As Senior Copywriter, I produced text, photo and video content for the Social Media channels, boosting the fans' interaction and thus motivating the players.• Andovar Agency (a Global Translation Company from Singapore):As Senior Copywriter, I translated, localised and creatively adapted videos from the Tokyo 2020 Olympic. campaign. Show less

São Paulo Area, Brazil

As Senior Copywriter, I led the creative strategy in the agency's most relevant projects, as my main goal was to supported the agency's board in the process of expanding the growth from a small to a medium Advertising Agency, with focus on Live Marketing and Digital.I developed the concept, strategy and a 360 campaign for Monsanto (Agriculture), the agency's biggest client, generating a 20% increase in brand awareness.I created, produced and edited concept videos, causing high… Show more As Senior Copywriter, I led the creative strategy in the agency's most relevant projects, as my main goal was to supported the agency's board in the process of expanding the growth from a small to a medium Advertising Agency, with focus on Live Marketing and Digital.I developed the concept, strategy and a 360 campaign for Monsanto (Agriculture), the agency's biggest client, generating a 20% increase in brand awareness.I created, produced and edited concept videos, causing high impact during presentations and raising project approvals. Show less

São Paulo, São Paulo, Brasil

As a Copywriter, I was invited for a new challenge: step into creation, production and edit of the TV spots of the shows exhibited on Cartoon Network and Boomerang TV Channels in all Latin America.I was part of the Kids Channels Creative Services Department for Latin America, based in Atlanta/USA, and I had colleagues from all over the world, making vital the communication in English.This was the perfect opportunity to improve my language skills, once I wrote scripts in… Show more As a Copywriter, I was invited for a new challenge: step into creation, production and edit of the TV spots of the shows exhibited on Cartoon Network and Boomerang TV Channels in all Latin America.I was part of the Kids Channels Creative Services Department for Latin America, based in Atlanta/USA, and I had colleagues from all over the world, making vital the communication in English.This was the perfect opportunity to improve my language skills, once I wrote scripts in Portuguese, English and Spanish.I was the creative and strategic leader of my projects, with support from the Producers in Atlanta/USA and Buenos Aires/ARG.I have worked on Cross-Branding projects with customised commercials for announcers such as Samsung (Electronics), BIC (Disposable Items) and Arcor (Multinational Food, Agro and Package), making the commercial block more attractive for the kids.As my team’s Branding and Communications specialist, I have boosted the quality of Boomerang's Digital and Social Media advertising.I customised a dummy for a street event, Monica Parade, a similar event to the Cow Parade, but with the most iconic Brazilian comic book character, generating spontaneous media and adding value to Cartoon Network's main licensed property. Show less

São Paulo Area, Brazil

This agency gave me a different and a valorous experience, once I was part of the creative trio responsible for managing all the agency's projects in Digital, Advertising and Live Marketing.As a Copywriter, I had the chance to work for clients such as Bausch+Lomb (pharmaceutical), D&D Shopping (decor) and Lopes (real estate).And to created 360 campaigns that boosted sales and enabled the realisation of 7 real estate projects, from TV Spots, to Brochures and Magazine Ads to… Show more This agency gave me a different and a valorous experience, once I was part of the creative trio responsible for managing all the agency's projects in Digital, Advertising and Live Marketing.As a Copywriter, I had the chance to work for clients such as Bausch+Lomb (pharmaceutical), D&D Shopping (decor) and Lopes (real estate).And to created 360 campaigns that boosted sales and enabled the realisation of 7 real estate projects, from TV Spots, to Brochures and Magazine Ads to Social Media. Show less

São Paulo Area, Brazil

As a Copywriter, I managed and produced SEO optimised content for the Digital Agency's Social Media channels, with focus on Marketing and Technology. There was an increase in engagement and consequent loyalty of the old clients, and lead generation to new clients.

São Paulo Area, Brazil

As a Copywriter, the only one in a small Advertising Agency, I learned a lot by taking on a variety of roles, such as Reviewer, Producer, Editor and, sometimes, Art Director.I participated in the most significant projects, such as a 360o campaign for AES Eletropaulo (São Paulo's Power Company), with TV and Internet media, and a high acceptance rate.I also managed low-budget projects for retail customers, such as Samcil (Health Insurance) and Amor aos Pedaços/Love in Pieces (Cake… Show more As a Copywriter, the only one in a small Advertising Agency, I learned a lot by taking on a variety of roles, such as Reviewer, Producer, Editor and, sometimes, Art Director.I participated in the most significant projects, such as a 360o campaign for AES Eletropaulo (São Paulo's Power Company), with TV and Internet media, and a high acceptance rate.I also managed low-budget projects for retail customers, such as Samcil (Health Insurance) and Amor aos Pedaços/Love in Pieces (Cake Shop Franchise with 50+ stores in Brazil), adding high value to video productions and brands. Show less

São Paulo Area, Brazil

As a Junior Copywriter, I was under the mentorship of renowned creative directors with decades of experience in the best Advertising Agencies worldwide, with whom I learned to work under pressure and achieve excellent approval ratings.My main clients were major brands in Brazil, such as: LG (Electronics), Peugeot (Vechicles) and Reckitt Benckiser (the world's largest producer of Cleaning Products and a major producer of Oersonal and Health Products).With excellent performance, I… Show more As a Junior Copywriter, I was under the mentorship of renowned creative directors with decades of experience in the best Advertising Agencies worldwide, with whom I learned to work under pressure and achieve excellent approval ratings.My main clients were major brands in Brazil, such as: LG (Electronics), Peugeot (Vechicles) and Reckitt Benckiser (the world's largest producer of Cleaning Products and a major producer of Oersonal and Health Products).With excellent performance, I was designed to be one of the first employees of Euro RSCG Fuel, an agency focused on retail and real estate. So, in an early stage, I was responsible for developing the working process and supervising the quality of the projects.I also worked in pitches, especially branding and naming, such as the conquer of the BGN (International Investment Bank) account. Show less

São Paulo Area, Brazil

As a Copywriter with excellent performance at the first contract, a 3-month internship, I got renewed for a year.I joined this Direct Marketing Agency during an interesting period, where all market was changing, and the Digital Era was starting. I became the first Digital Copywriter of the agency, as I acted in the online deployment of campaigns created by Advertising Agencies for clients such as Ford (automobiles), Vivo (telecom) and Bradesco (the biggest Brazilian bank), assuming more… Show more As a Copywriter with excellent performance at the first contract, a 3-month internship, I got renewed for a year.I joined this Direct Marketing Agency during an interesting period, where all market was changing, and the Digital Era was starting. I became the first Digital Copywriter of the agency, as I acted in the online deployment of campaigns created by Advertising Agencies for clients such as Ford (automobiles), Vivo (telecom) and Bradesco (the biggest Brazilian bank), assuming more and more projects and responsibilities at the level of a Junior Copywriter. Show less

Specialization, Advertising Copywriting

Complementary, Marketing

Specialization, Seo

Complementary, Plano De Negócios

Complementary, Análise De Mercado

Complementary, Canvas

Complementary, Literary Creation

Bachelor, International Relations