Renato Morais Castro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

• Responsible for managing the sales team.• Development of strategies for attracting new customers and retaining current customers.• Identification of new businesses and markets for the company.• Strategic planning of the company's commercial actions.• Management and development of the sales team, including training and motivation.• Responsible for achieving sales targets established by the company.• Market and competition analysis for commercial decision making.• Management of performance indicators in the commercial area.• Relationship with key customers and strategic partners.• Monitoring of the sales cycle, from prospecting to post-sales.• Support to other sectors of the company to ensure the integration and effectiveness of commercial actions.

São Paulo, São Paulo, Brasil

I manage the business process, manage the sales pipeline and KPIs, ensuring that the team meets the processes. I help my team to deliver the goal, always offering solutions that make sense and that solve the challenges of the clients.

São Paulo, Brazil

Responsible for increasing SQL by 146% in 11 months, almost 5,000% increase in the flow of organic visitors to the website in 15 months and 164% increase in the volume of inbound leads.• Structuring the Pre-Sales, Marketing and Competitive Intelligence area, in addition to disseminating the company's culture.• Expertise in standardizing processes for the company's internationalization• Strategy on digital bases focused on capturing and generating revenue.• Marketing management (branding / advertising campaigns / partnerships / content), growth strategies and new business development.• Management and focus on lead generation strategies - BDR and SDR team strategies.• Responsible for the marketing and UX strategies of the FOL platform - Financial Management Platform - Technological platform that helps financial planners in the long-term financial management and planning of their clients. • Relationship with strategic customers.• Sales of software and digital services.With more than 350 customers in more than twenty countries, BRITech is a leader in SaaS solutions for the B2B investment management market, providing high-performance, cutting-edge technology solutions for organizations across the investment management chain.

São Paulo

As coordinator, I was managing the portfolio, developing my team of consultants, monitoring the sales process and KPIs.As a financial planner, I was responsible for evaluating and organizing the financial lives of my clients, without conflicts of interest, bringing a holistic and comprehensive view of finances, determining where the person is now, where they would like to be in the future and what they must do to achieve the goals.

Belo Horizonte Area, Brazil

As regional sales manager at EPA supermarkets (DMA Distribuidora Group), I was responsible for increasing sales in the stores under my responsibility by 11%, increasing sales in some strategic product lines by up to 200% for the company and increasing the NPS of monitored storesChallenges: Increase sales and fight competition from other competing supermarketsResults: Development of sales projections and market potential evaluation. Applying market research to identify opportunities for the store mix and coordinating action plans with the sales team. Monitoring of sales indicators, costs, number of daily customers, losses, ruptures, etc.DMA Distribuidora is the seventh largest supermarket chain in Brazil, both in number of stores and in sales value, and is the largest Brazilian supermarket chain without foreign participation in its capital. DMA Distribuidora is among the 200 largest companies in Brazil.

Belo Horizonte Area, Brazil

At RFB Consultoria, I was sales manager with 6 consultants in my team. As it was a small company, I ended up taking over other areas that existed in the company, but that had no organization and processes. I implemented the commercial and sales process, created KPIs and did commercial management and sales planning. At that time, the company decided to have a digital presence, so I was responsible for leading the digital sales plans and strategies. In the end, everything worked out and we had a 92% growth in our customer base.

Blumenau, Brazil

Back in Brazil, I participated in Senior's Young Leaders Program, which is a 1-year leadership program. Initially I did a job rotation in all areas of the company and mapping of improvements accompanied by the Executive Board.I was responsible for the structuring project of the company's new business consulting area, from packaging the offer to pricing and go to market.- I was selected from almost 5,000 candidates to occupy one of the 9 vacancies available in the Program.- Job rotation in all areas of the company and, at the same time, working on strategic projects.- Acting in the structuring of the new business consulting area.Senior is a national reference in management software. With one of the most complete portfolios for high performance, it offers companies of different sizes and segments solutions in Business Management, Logistics, People Management and Access and Security Management.

Shanghai City, China

At that time, I was a marketing and innovation manager at a Shanghai logistics company. I managed a team of 27 people of different nationalities. Our challenge was to develop a new business model for the logistics sector, demanding from the Chinese government. It was 9 months of phase 1 of the project and I was one of the leaders who represented the project on the Chinese government's evaluation committee.

Shanghai City, China

During my master's in France, I won a post-master's scholarship in China. It was my first opportunity to teach business administration students. I taught the subject of “Cross-Border Managerial Communication” and it was 5 months in which I learned the most in my career.

France

I left ETS Engenharia to do a master's degree in France. As part of the master's degree, I consulted for a French cosmetics startup. I spent six months working on a business plan for market entry, market analysis, analysis of competitors, doing SWOT analysis and creating the positioning of the product in the market. This experience was really cool for me, because it was the first time that I worked with international companies.

Belo Horizonte Area, Brazil

After just over 11 months as a business analyst, I was promoted. That's when they invited me to be sales coordinator. Here I started to learn to manage people and spent two years improving processes, creating KPIs, identifying opportunities, etc. My mother was very proud at that stage. At that time I was responsible for a team of 9 people. It was a huge responsibility that taught me too much.

Belo Horizonte, Minas Gerais, Brasil

It was my first opportunity to work for a private sector company. I was nominated for the vacancy by the IBMEC board. I joined as a business analyst and started doing a job rotation in all areas of the company and mapping improvements accompanied by the general director. There were 11 months in which I learned a lot, I made a lot of mistakes and grew absurd. Founded in 2003, ETS - Engenharia, Tecnologia e Serviços Ltda. - is a company in the equipment rental business that serves several segments in different areas, civil and heavy construction, mining, earthmoving, transportation and etc. It quickly became a reference in quality and the best option for leasing heavy equipment in Minas Gerais within the most modern standards available on the market.

Belo Horizonte Area, Brazil

I couldn't believe it when I passed the IBMEC junior company program. There were 200 candidates for 15 vacancies in a process that had 4 long stages. The reward was an internship that was my first professional experience and worth several years of college. I held two positions: project consultant, marketing consultant and project consultant. I restructured processes, made a branding project, controlled budget and financial flows and even participated in the formulation of IBMEX's strategic planning. Working at IBMEC is working hard. But, as working with what we love is almost the same as not working, everything was fine. Because, at that time, I was sure I loved it all too much. Ibmex is a Junior Business Consultancy, ready to assist managers to lead the business on the path of success. Integrated by a dynamic and motivated team of young talents, students from IBMEC-MG, under the guidance of professors who are reference in their areas of activity, Ibmex makes accessible the most modern management strategies, formatted in a solution totally aligned to the specific needs every deal.

Master Of Business Administration (M.B.A.)

International Human Resources Sustainable Business Marketing and product development Finance and Strategy Operational Management.

Master Of Business Administration (M.B.A.)

Accounting for Decision Making Strategic Management Organizational Behavior and Performance Governance Businesses and CSR Communication.

Bachelor Of Business Administration (B.B.A.), Global Management

High School

Middle School