Renato Costa Email & Phone Number

State Of São Paulo, Brazil

São Paulo

• Develop integrated marketing plans, including branding, digital and offline communications, SEO and SEM.
• Implement targeted marketing campaigns, using techniques such as content marketing, automationmarketing and sales funnel analysis.
• Manage the company's online presence, optimizing the website and social networks to increase lead generation and brand visibility.
• Monitor the performance of marketing campaigns and initiatives, using metrics such as ROI, CAC and LTV.
• Contribute to the development of new products and services, adapting them to market needs andidentified trends.Main Projects and Results Achieved:
• Formulation of the company's Strategic Marketing and Expansion Plan, expanding the profit margin and performance of the product mix and brand by more than 95% since its implementation.

São Paulo Area, Brazil

- Formulated the company's Strategic Marketing and Expansion Plan, expanding the profit margin.- Structured the Tactical Communication Plan of a global brand with integrated digital marketing actions, 360 campaign, media and events – sell in and sell out.- Promoted gains in operational efficiency in a multinational with a global digitalization project.

São Paulo Area, Brazil

• Manage and expand the corporate client portfolio, using account management and customer techniques relationship management (CRM).
• Coordinate corporate education projects, acting as Project Management Officer (PMO) to ensure thestrategic alignment and delivery on time and within budget.
• Collaborate with internal teams to develop innovative educational solutions using agile methodologies and blended learning.
• Implement quality assurance processes to guarantee excellence in the delivery of educational services.
• Develop and present performance reports and strategic analyzes to senior management, usingbusiness intelligence and other analytical tools.Main Projects and Results Achieved:
• Implementation of a blended training and professional qualification system, resulting in an ROI of more than 60% in 3 months post-implantation.

Hong Kong

• Responsible for the international business unit and increasing profit margin and market share in more35% in a period of 2 months with the implementation of agile methodologies and management in company operations.
• Led the consolidation of global brands with coordinated Branding actions, expanding target audience,social relationship and engagement with a new mix of products and service provision.
• Responsible for developing the Business Plan, in the technology, consumer goods, industry, retail, fashion and professional education.
• Robust experience in the production, organization and management of small, medium and large events sizes, serving clients such as: HKCEC, Trade Counsil, Agnes B., Gucci, Chanel, Celine, Orange, Synergy, Louis Vuitton.

Post Graduation Lato Senso - Specialization In Corporate Education, Social Sciences, Business, Law

Activities and Societies: • Activities and Groups: Andragogy and Learning Mediation, Learning Strategies and Practices, Complexity.

Mba Marketing, Administration, Business, Communication.

Activities and Societies: • Activities and Groups: Management and Marketing Planning, Strategic Marketing Planning, BSC, Integrated.

Graduation In Social Communication- Bacharel In Advertising, Social Sciences, Communication, Marketing, Advertising, Propaganda, Business.

Activities and Societies: • Activities and Groups: Highlight the Project to Launch Advertising Campaign with active client in the market.