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After growing up and graduating in Brazil, I joined Unilever motivated by the possibility of building great brands, meeting inspiring people and getting to know the world. And I couldn’t have wished for a better place.Currently at RBI, we are working to build the most loved restaurant brands in the world. And I’m contributing to this by expanding our brands into EMEA and Latin America, creating great experiences for our guests, and working with our franchisee partners to build strong businesses.Traveling is one of our biggest passions as a family, and there is too much still to be seen, even after having lived in Brazil, New Zealand, Mexico, Netherlands, UK, USA and Switzerland, and visited 75+ countries.
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President, EmeaRestaurant Brands International Jun 2024 - PresentToronto, Ontario, Ca -
President, Latin America & CaribbeanRestaurant Brands International Feb 2022 - PresentToronto, Ontario, CaLeading growth and international expansion of our brands Burger King, Popeyes Louisiana Kitchen, Tim Hortons and Firehouse Subs in Latin America & the Caribbean. Creating great experiences for our guests. Supporting our franchisee partners to build strong businesses. Doing it together with a great team spread across our offices in Miami, Mexico City and São Paulo.
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Board MemberZamp Feb 2022 - PresentBarueri, BrZAMP is our Master Franchisee and one of the largest restaurant operators in Brazil. It was founded in 2011 as a joint venture between Vinci Partners and 3G Capital. Today it’s a public company that operates almost 1,000 restaurants and employs over 15,000 people. I’m currently a member of their Board of Directors, as well as People & Compensation Committee and Strategy & Digital Committee. -
Board MemberTim Hortons México Feb 2022 - PresentTHMX is our Master Franchisee in Mexico, which was founded 5 years ago as a JV with RBI. Starting in Monterrey, the brand is expanding quickly and is already one of the main coffee brands in the country. I’m a member of their Board of Directors, working with the owners to push this brand towards market leadership, offering the best coffee and doughnuts to more and more Mexicans. -
General Manager, South AmericaBurger King Sep 2020 - Feb 2022Miami, Fl, UsGeneral Manager responsible for the South Division of Latin America, which spreads across Brasil, Argentina, Chile, Paraguay, Uruguay, Peru, Bolivia and Panama. A fast growing division, with ~1200 restaurants and over $1bi in sales. Main challenges were to drive growth in the region, maintain high operational standards in our restaurants and accelerate digital transformation. -
Chief Marketing Officer, North AmericaBurger King Feb 2018 - Aug 2020Miami, Fl, UsLed marketing in USA and Canada, a system of ~7,500 restaurants and $10 billion in sales. Led a team of 50+ people. Responsible for the full marketing scope, from strategy and calendar plan, through product innovation, media, communication, digital and in-store execution. Achieved all-time high sales levels, launched the Impossible Whopper, increased brand relevance with award winning campaigns and led the brand through COVID-19 crisis.
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Marketing Vice President, UkBurger King Jan 2017 - Feb 2018Miami, Fl, UsJoined Burger King as Marketing VP in UK, one of the brand’s top international markets. Turned around the business and delivered strong growth after years of decline. Built marketing team from scratch, redefined ways of working with franchisees, changed brand strategy. Started digital transformation by launching home delivery and self ordering kiosks.
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Senior Marketing Director, EuropeUnilever Mar 2015 - Dec 2016Blackfriars, London, GbIn charge of Unilever Hair Care Category in Europe, Russia, ANZ and South Africa. Managed a portfolio of over 10 brands in 20+ countries and a team of 18 people. Member of the Global Category Leadership Team. Redefined strategy and launched over 20 innovations. Winner of Unilever 2015 Global Compass Award, the most prestigious internal recognition at Unilever. -
Global Brand Director, Hair CareUnilever Apr 2012 - Feb 2015Blackfriars, London, GbLed Dove Hair Care and All Things Hair globally, with presence in over 75 countries. In charge of strategy, innovation and communication. Launched Dove Men+Care in several countries. Created All Things Hair, a digital content platform which received broad external recognition and won several marketing awards.
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Senior Category Manager, Skin CareUnilever Nov 2009 - Mar 2012Blackfriars, London, GbResponsible for the Skin Category in Brazil with a portfolio of 9 brands, being Dove and Lux the main ones. Full accountability for P&L and delivery of financial targets. Main challenges were the acceleration of Liquid Soaps market and the defence of Lux market leadership.
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Regional Brand Manager, North & Latin AmericaUnilever Jan 2007 - Oct 2009Blackfriars, London, GbResponsible for Pond’s brand in North & Latin America, being key countries USA and Mexico. Re-launched the brand in US focused on hispanic consumers. Led the “welcome plan” against Garnier, and launched a premium brand extension in Mexico.
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Global Brand Manager, Home CareUnilever Oct 2005 - Dec 2006Blackfriars, London, GbIn charge of global innovations for one of the largest laundry brands worldwide. Worked on the definition of a new global brand architecture, led the global brand re-launch and managed a team spread across UK, Brazil, USA, South Africa, India, China and Thailand.
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Marketing TraineeUnilever Jan 2003 - Oct 2005Blackfriars, London, GbThe trainee program included assignments in the sales team, participation in innovation projects, leadership of a social project in Amazonia with Unilever Foundation and the coordination of a research of low income consumers in Latin America.
Renato Rossi Skills
Renato Rossi Education Details
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Pontifícia Universidade Católica De São PauloBusiness Administration
Frequently Asked Questions about Renato Rossi
What company does Renato Rossi work for?
Renato Rossi works for Restaurant Brands International
What is Renato Rossi's role at the current company?
Renato Rossi's current role is President, EMEA at RBI.
What is Renato Rossi's email address?
Renato Rossi's email address is re****@****ver.com
What is Renato Rossi's direct phone number?
Renato Rossi's direct phone number is +178649*****
What schools did Renato Rossi attend?
Renato Rossi attended Pontifícia Universidade Católica De São Paulo.
What are some of Renato Rossi's interests?
Renato Rossi has interest in Skiing, Traveling, Gadgets And Technology, Reading Biographies And History Books, Tennis, Barbecuing, Spending Time With Family And Friends, Kite Surfing.
What skills is Renato Rossi known for?
Renato Rossi has skills like Customer Insight, Marketing, Integrated Marketing, Brand Architecture, Strategy, Brand Management, Product Development, Digital Marketing, Innovation Management, P&l Management, Advertising, Media Planning.
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