Renato Nassar Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

• Developed and executed institutional communications strategies for Diageo Brazil (Johnnie Walker, Smirnoff, Tanqueray, among others) and Mars Wrigley (Snickers, Twix, M&Ms and Skittles). • Managed all PR initiatives on the institutional front, such as strategy plans, media pitches, press releases, press-trips, crisis management and social media influencers collaborations.• Facilitated Mars Wrigley CEO’s first interview with Brazilian newspaper ‘O Estado de São Paulo’ on International Women’s Day.• Focal point for international jobs in partnership with APCO Worldwide agency such as COP 28 (Dubai), Munich Security Conference 2024, among others. Pitched high-profile journalist and international correspondents from Brazilian outlets to publish and cover stories locally at the APCO’s studio on those events.

Belo Horizonte, Minas Gerais, Brazil

• Managed communications with suppliers, distributors, and media relations.• Participated in industry events and fairs with the marketing team.

Belo Horizonte, Minas Gerais, Brazil

• Provided English translations and academic paper reviews.• Developed LinkedIn profiles and enhanced clients’ professional visibility.

Belo Horizonte, Minas Gerais, Brazil

• Created social media strategies and content for clients such as Chinese Mining company Sam Metais, a six-billion dollar investment in the state of Minas Gerais and Wicar (startup), among others.• Developed SEO strategies and managed WordPress, Trello and Postgrain tools.• Created editorial line for Bliss website.

Belo Horizonte, Minas Gerais, Brazil

• Coordinated crisis communications for Vale during the Brumadinho (Minas Gerais, Brazil) dam collapse in January 2019.• Provided direct advisory to the Crisis Committee and managed press relations.• Assistance to Legal and Corporate Affairs teams in public hearings, Parliamentary Investigation Commissions as well with the Public Ministry• Leveraged corporate messaging with executives being trained in a wide range of press settings• Immediate press, corporate affairs and community stakeholders response to evacuations and emergency trainings.• Alignment of corporate communications teams across the country.

Los Angeles, California, United States

• Covered red carpet events and entertainment news in Los Angeles.

Los Angeles, California, United States

• Conducted interviews with major artists such as Alicia Keys, Lorde, Camilla Cabello, among others and covered high-profile events like the Grammy Awards and Coachella.

Los Angeles, California, United States

• Assisted in media coverage and event coordination for the LA Film Festival.

Los Angeles, California, United States

• Produced content for Globo International’s TV program Planeta Brasil.

Rio De Janeiro, Brazil

• Defined, developed, and executed PR strategies across multiple channels for international clients including Chevron (USA), ThyssenKrupp CSA (Germany), Souza Cruz (British American Tobacco), White Martin/Praxair (USA), Karoon (Australia), RHI (Austria), LFB (France), Generali (Italy), FIVB (Volleyball International Federation), and Brazilian clients such as Hapvida, Grupo Technos, and CEBDS (Brazilian Council for Sustainable Development).• Managed crisis during ThyssenKrupp CSA’s $40 billion investment in Rio de Janeiro and Chevron’s reputation after an oil spill off the Brazilian coast.

São Paulo, Brazil

• Developed a crisis response plan for Johnson & Johnson in case of a work strike.• Managed accounts including Boston Consulting Group (USA), Grupo VR, Cast (IT sector), Alliance Coaching and ABPTA.

São Paulo, Brazil

• Managed public relations strategies, crisis communication, press conferences, and interviews for Carrefour.• Developed crisis reputation management strategies to restore brand integrity following acquisition rumors.• Guided strategic planning for the launch of Carrefour’s Brazilian e-commerce site.

São Paulo, Brazil

• Led strategic planning, community and public relations, crisis communication, and publicity initiatives for Walmart Brazil.• Launched Walmart Brazil’s e-commerce website for the non-food division.• Developed publicity strategies for the fashion division, increasing brand visibility and sales.

São Paulo Area, Brazil

• Produced the nightly RedeTV! News broadcast, covering major events including the Pope’s visit to Brazil.

São Paulo, Brazil

• Managed accounts including Puma, Everlast, Sector Group (Cavalli, Moschino, Valentino, Sector, and Pzero watches), Pazetto Events Consulting, Agência Gragnani, and DJ Felipe Venâncio.• Participated in eight editions of São Paulo Fashion Week, supporting media, backstage production, and VIP guest management.

São Paulo, Brazil

• Managed accounts for clients such as Deloitte (USA) and Roland Berger (Germany).

Tv And Film Producing Certificate, Arts, Entertainment, And Media Management

Master Of Business Administration - Mba, Project Management

Certificate, Midia Planner

Certificate, International Journalism

Bachelor'S Degree, Journalism

Bachelor'S Degree, Law, Incomplete