Renato Reyes

Renato Reyes Email and Phone Number

Chief Strategy and Growth Officer at Deutsch Family Wine & Spirits @ Deutsch Family Wine & Spirits
Renato Reyes's Location
Harrison, New York, United States, United States
Renato Reyes's Contact Details

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About Renato Reyes

.Chief Marketing OfficerI am classically trained with an entrepreneurial spirit. Considered a visionary leader, innovator, master communicator, and team builder, who achieves outstanding resultsA rare mix -- I combine an engineering and entrepreneurial background that lends strong analytical and general management competency complementing a P&G trained marketing skill set; U.S. and International experience in Beauty Care/ CPG and Beverage. I have directly managed over 80 brands totalling $5.5B in revenues, 35+ major innovation projects, and 20+ highly successful multi-million dollar consumer ad campaigns. Regarded by managers across all levels as a visionary and strategic leader, a strong team player, and an enthusiastic and inspirational people and culture developer.I am passionate about building, developing, and motivating highly effective multifunctional teams that deliver impressive results through a culture of excellence and execution..Specialties: Chief Marketing Officer, P/L Management, Brand Equity Ownership, Behavior-Changing Communication, New Brand/Concept Development, Innovation, Long Term Strategic Planning, Organization Building, International Experience.

Renato Reyes's Current Company Details
Deutsch Family Wine & Spirits

Deutsch Family Wine & Spirits

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Chief Strategy and Growth Officer at Deutsch Family Wine & Spirits
Renato Reyes Work Experience Details
  • Deutsch Family Wine & Spirits
    Chief Strategy And Growth Officer
    Deutsch Family Wine & Spirits Feb 2018 - Present
    Stamford, Connecticut, Us
  • Deutsch Family Wine & Spirits
    Chief Marketing Officer
    Deutsch Family Wine & Spirits Oct 2010 - Feb 2018
    Stamford, Connecticut, Us
    .Leading the marketing operations for a family company renowned for its brand building prowess and its ability to meet the needs of the modern consumer. The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt; The Calling; France: André Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings, Nine Walks; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramón Bilbao Vinos Y Vinedo, and Volteo ; Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), The Original MOONSHINE® and Adult Beverage Company (USA), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com If you are interested in joining the team. Give me a call we are always on the search for world class marketing talent..
  • Tipton Spirits
    Principal/Partner
    Tipton Spirits Aug 2010 - Dec 2017
    Us
    .Tipton Spirits is a relatively new company, started by people who love the spirits industry. We all worked for years at the big companies, but wanted to create something with more passion and soul. Something special. Our first brand is W.H. Harrison Indiana Straight Bourbon, the first Indiana Bourbon since before Prohibition. Oh, and it's a better Bourbon than most any national brand on the market today. The initial release will be in Indiana and surrounding states plus the Pacific Northwest, expanding across the rest of the U.S. through next year.https://www.facebook.com/HarrisonBourbonWe've also started selling Desiree Vodka. Desiree makes vodka interesting again! We've taken the decadent dessert tastes everyone loves, and given you guilt-free flavored vodkas that "taste just like it!" And, our Desiree straight vodka for most people is the smoothest, softest vodka you've ever tried, and mixes perfectly with soda, tonic, Red Bull, and any cocktail recipe that uses juice.https://www.facebook.com/DesireeVodka.
  • Bhc Consulting
    Partner Consultant
    Bhc Consulting Jul 2010 - Dec 2010
    Us
    .Partner consultant with a leading Brand, Strategy, and Research consultancy. Currently in active confidential project with a multi-billion dollar Fortune 500 company..
  • Mark Anthony Brands Inc.
    Vice President Of Marketing, Chief Marketer
    Mark Anthony Brands Inc. Mar 2009 - Jun 2010
    .Chief marketing officer for Mark Anthony Brands Inc. a subsidiary of the Mark Anthony Group that includes the Mike's Hard Lemonade Co. Manages consumer marketing, trade marketing, and new brand and product innovation. Member of 4 Person Executive Team responsible for all company operations. Our vision is to build a World Class Marketing Department that will take our company to revenues of a Billion Dollars and Beyond.- Chief architect of new “Lemonade for Grown-ups” ad campaign, that made Mike’s #1 in Growth of Brand Health across all Beer Category (*YouGov Polimetrix). See the spots at http://www.mikeshard.com/tv.php.- Envisioned and executed the strongest National Wholesaler Meetings in the history of the company. Distributors signed up for unprecedented 4MM cs growth for Fiscal 10/11. - Author of long term brand strategy and “Everywhere there’s beer, there’s mike’s” philosophy - Key Driver of 2009-2010 Marketing Plan and business goals Achieved record volume (13.5MM cases, +18%), revenue (+21%); profit (+$14MM, +70%); market share (+7.0 pts).- Rebuilt marketing team with top-talent, filled 11 empty headcount with upgraded talent pool.- Introduced and drove OGSM process for long and short term planning..
  • E&J Gallo Winery
    Senior Director, Value Business Unit Marketing
    E&J Gallo Winery Aug 2007 - Apr 2009
    Modesto, California, Us
    .Head of marketing of the winery’s largest business unit – Over $850 million in Gross Revenue and over $1.2 billion in retail sales. On its own, it would be the Third largest Winery in the United States. Directly manages 16 person marketing department with full P/L responsibility over 27 brands in Spirits, Economy Glass Wine, Economy Box Wine, Sparkling Wines, Beverage Products, and Dessert Wines.I have managed every product category of the Gallo Winery in a Director capacity.- Drove stellar business results for 2008. BU exceeded financial plan and grew share in all product categories, outperforming all other business units. Net Revenue was +7% vs YA (+$40MM), Profit +26% vs YA (+$15MM). Plan was to be flat/down. Business results continued, 2009 was another record year.- Engineered a turnaround. Filled 8 empty headcount, reduced regretted attrition from 50% to 0% over a span of 17 months. - Launched New Amsterdam Straight Gin. Drove singular focus to the launch strategy. Helped lead team to one of the most successful Spirits launches in history, nearly 500M cases in Yr 1.- Led Business Unit OGSM, Developed new Brand Planning Process currently being adopted by total organization, Member of Corporate Innovation Team..
  • E&J Gallo Winery
    Senior Director, Popular Business Unit Marketing
    E&J Gallo Winery Sep 2005 - Jan 2007
    Modesto, California, Us
    .Marketing with full P/L responsibility of the winery’s highest ROI brand portfolios (12 brands, incl. Bella Sera, Black Swan, Bartles and Jaymes, Boone’s Farm, Andre, Ballatore, and others) – over $300 million in Net Revenue and $600 million in retail sales. Charged with turning around Imports and Beverage business and creating new revenue streams from New Business Development. Directly managed staff of 15 talented marketers..
  • E&J Gallo Winery
    Director Of Marketing, Gallo Family Brands (All Tiers: Luxury/Ultra Premium To Fighting Varietal)
    E&J Gallo Winery Jul 2001 - Sep 2005
    Modesto, California, Us
    .Led marketing program for the winery’s signature brand portfolio (also most profitable/highest revenue). Charged with reinventing the global image of the Gallo name from Commodity to Premium status. Spans entire breadth of wine category from Fighting Varietal, Popular, Premium, Super Premium, and Ultra Premium/Luxury. Managed staff of 6.Key leader in OGSM (Objectives/Goals/Strategies/Measures) process and Organizational Restructuring at Gallo as we transitioned into a Business Unit Structure..
  • Procter & Gamble, Co.
    Global Brand Manager
    Procter & Gamble, Co. May 1995 - Jun 2001
    Cincinnati, Ohio, Us
    .Managed a variety of top brand assignments across North America and Internationally.Global Brand Manager - Olay Skin Care DesignBrand Manager eBusiness Special ProjectsAssistant Brand Manager - Pantene Pro-V - North America Brand Manager - Head and Shoulders - PhilippinesAssistant Brand Manager - Ascend - Asia RegionAssistant Brand Manager - Pantene - PhilippinesAssistant Brand Manager - Head and Shoulders - Philippines.

Renato Reyes Skills

Brand Management Marketing Strategy Customer Insight Market Planning Management Fmcg P&l Management Cross Functional Team Leadership Strategic Planning Trade Marketing Strategy Marketing Consumer Products Brand Architecture Competitive Analysis Shopper Marketing Brand Development Product Innovation Sales Product Marketing Leadership Product Development Alcoholic Beverages Organizational Design Entrepreneurship Advertising Key Account Development Marketing Management Market Research Integrated Marketing Retail Segmentation Brand Equity Business Planning Analytics Packaging Creative Direction Iri

Renato Reyes Education Details

  • De La Salle University
    De La Salle University
    Industrial Engineering Minor Mechanical Engineering

Frequently Asked Questions about Renato Reyes

What company does Renato Reyes work for?

Renato Reyes works for Deutsch Family Wine & Spirits

What is Renato Reyes's role at the current company?

Renato Reyes's current role is Chief Strategy and Growth Officer at Deutsch Family Wine & Spirits.

What is Renato Reyes's email address?

Renato Reyes's email address is re****@****sch.com

What is Renato Reyes's direct phone number?

Renato Reyes's direct phone number is +120396*****

What schools did Renato Reyes attend?

Renato Reyes attended De La Salle University.

What skills is Renato Reyes known for?

Renato Reyes has skills like Brand Management, Marketing Strategy, Customer Insight, Market Planning, Management, Fmcg, P&l Management, Cross Functional Team Leadership, Strategic Planning, Trade Marketing, Strategy, Marketing.

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