Supporting health professionals with solutions to monitor their patients and clients health focusing to improve adherence and client retention of their programs.

Problem: The difficulty to acquire people's health parameters and to make this information useful to drive behavior change makes health prevention programs expensive and inefficient for healthcare providers, health insurances, fitness industry and government.Solution:"Less is more!" We start to focus on one medical parameter that has a scientific correlation with healthcare costs and is very important for fitness industry; weight. Our solution is an improved and numberless weight management tool that inspires 35% more people to frequently monitor their weight and their health. Our reports allow companies and healthcare providers to reduce their costs with health prevention programs, and also offers marketing opportunities to the fitness industry.Our solution integrates:- A Numberless IoT scale for Large Traffic Areas that simplifies the weight measurement and establishes a communication with our user - We are developing a connection with Bluetooth bathroom scales.- A cloud computer application (mobile APP) helps our users to track their weight trend, as well as offers fitness providers, services, and products.- A website where companies can access our real-time reports. Different from competitors, our tool reveals the behavior change of some population two weeks in advance, therefore we offer useful data to the decision-making process in health prevention that also effectively calculate ROI of this programs.Different from the inaccurate "smart" scales in the market, our solution analyses our natural weight oscillation to reveal the future weight trend. Our A.I. learns the larger of the two main contents of energy consumption (water) and eliminates this ‘noise’ of water oscillation to provide users with their clear weight loss trend two weeks in the future.Our tool is cheaper and easy to use compared to our competitors.We have our first client and running another three trials.We are now looking for investments, it is time to grow!

During a stay-home-dad period of my life, were I followed my wife around the world (Minnesota/USA, London/UK, Madison/USA) I conclude an MBA and work on WOA Project. Where with a team in US that are developing the algorithm and the business model. With another team in Brazil that are applying the solution to the corporate wellness market, we are building new approach to weight management. Using our algorithm we can talk about the future to influence the present.I'm driving the initial steps towards our product, we are testing some concepts and understand the possibilities to go to the market.We are developing the wi-fi scales in Argentina, the cloud computer system in Sri Lanka and our first group of clients will be in Brazil were we are starting the pilots.WOA project is now one big challenge, but I believe with a creativity and a real collaborative work we will bring the innovation to the healthcare industry.

During the course of my activities at Fleury I was invited to a quite different challenge, to manage a soccer business. At C2B, I was Director e co-founder of a professional soccer team program, that includes a social program, a professional soccer team (first league in Sao Paulo, Brazil) and a training camp hotel, with 45 employees and more than 245 players in different ages, was a result of business plan presentations to investors in the soccer industry, five million Reais ($2.5 mm) was captured to effectively start-up the company. Based on a software that I developed to accelerate the young soccer talent identification process. My responsibilities with investors included the fact that sports medicine knowledge makes the training program more accurate and lower cost process compared to others teams. Researched the soccer market to assess the future value of this proposition, and with these numbers transformed this process into a business plan. Responsibilities included the implementation of the business strategy, effectively grow the business and manage the operation, which by then had more than 45 employees, 210 young athletes, 35 professional players, a hotel, a professional club with own stadium, and commercial transactions with different countries (Spain, Italy, Czech Republic, Uzbekistan, Ukraine, Emirates).

CEMAFENovember 2004 to June 2010Center of Studies of Physical Activity and Sports MedicineSão Paulo Federal Universitywww.cemafe.com.brDeveloped several researches in sports medicine, health and wellness.Professor of Sports Medicine graduate course at São Paulo Federal University.Professor of Sports Physiology graduate course at São Paulo Federal University.

My responsibilities included the development of work site wellness products for corporate clients with over 500 employees. Collaborated with different teams within the company; respectively with health professionals to develop the scientific basis, with IT to design an exclusive electronic health database, and with marketing to form strategic alliances with Brazil’s main wellness industries.Was involved in sales of developed solutions, as well as advising large accounts on reducing their cost of health care through the implementation of tailor-made wellness programs. Over 10.000 lives were touched with Fleury’s product solutions.

Directos and co-founder of a medical informatics company in Brazil (www.katusis.com.br) that was responsible for a web based solution for corporate wellness programs and electronic health recorder.Created a partnership with E-Media to develop web based software and formed two important alliances (ADMIX, top 5 human resources solutions provider in Brazil and BIOQUALYNET, top 10 labor medicine provider) to sell our solution to the healthcare market. With this business strategy we reached 5.000 employees enrolled in our program.A second alliance was formed with São Paulo Federal University, to improve and commercialize its electronic health record system, bringing in over 350 small clinics as customers.

Helping trainers and physical educators to improve health and performance of athlete and non athletes.

Developing students of Physical Education to be trainers with responsibility and focus on health and performance