Leader of the agency’s operation in the US market.• From traditional PR to social media, videos, blogs and events, Agencia Content helps companies expand their presence in the Americas through the development and execution of engaging content strategies• Past and current clients: Discovery Channel, AMC Networks, Visa, Yahoo!, Dell, Mozilla Firefox, ThermoFisher, among others.

Serve as CALA’s (Caribbean and Latin America) discipline Lead for Digital, managing the consistent and focused execution of Marriott’s enterprise strategy across the region.• Define/customize the digital activation for the region to ensure it is strategically and tactically aligned with both the Corporate Strategy and the unique needs of the local markets• Counsel Regional and Area Leadership regarding appropriate on-strategy priorities and tactics, and advise them on the allocation of in-market resources to activate their hotels and drive online revenue• Lead efforts at the region level to train and educate field, cluster, and/or hotel-level managers

Managed a portfolio of several clients such as Pfizer, Firefox (Mozilla), Amazon, Ocean Spray (Pepsi), Spotify, Open English, among others. Also involved in projects with Old Spice (Procter & Gamble), Hilton Hotels and others.• Planned and executed strategies to support Latin American and U.S. Hispanic marketing communication programs in conjunction with teams in Brazil, Mexico and Argentina as well as local service providers throughout the region• Oversaw a team of account executives in the creation of marketing campaigns, digital and social media efforts, consumer events, press releases, client reports, etc.• Responsible for developing and presenting new business proposals• Managed creative services such as design of sales/marketing collateral, video production, digital/social media campaigns, app/game development, events/experiential initiatives, etc.

Spearheaded marketing program development and strategic marketing plans for this leading provider of advanced solutions and green technologies in water treatment. Planned and oversaw all advertising and promotional activities including print, online, social media, and direct mail.Achievements:• Responsible for full rebranding and positioning through outsourcing of creative services; achieved savings of more than 50% compared to previous programs. Received internal Excellence Award.• Managed Pay-Per-Click (PPC) campaigns, Landing Page creation and Search Engine Optimization (SEO) efforts that increased number of leads by 300%.• Successfully managed the execution of 60+ tradeshows in the US, Latin America and Europe and interaction with regional sales managers and sales representatives.• Directed the launch of new products and services with integrated campaigns including public relations efforts, email marketing, social media, and product video production.

Managed branding and PR activities that helped strengthened the company’s position as the second largest IT consulting firm in Latin America. Played a pivotal role in the profitable and effective launch/promotion of new products and services through effective go-to-market integrated campaign strategies. Achievements:• Successfully developed and launched a series of social media channels that led to increased brand awareness and interaction with technology partners such as SAP, media outlets, and customers around the globe.• Enhanced the company’s participation in tradeshows through the use of creative, hi-tech elements and pre-event campaigns that dramatically increased booth traffic, customer engagement and press coverage.• Partnered with HR and senior management to create and implement internal communication programs (surveys, contests, forums) that increased employee participation and retention.

Created and coordinated all on-air promotional and branding campaigns for the Discovery Channel, Animal Planet and Travel & Adventure in Latin America and Brazil. Achievements:• Partnered with creative and advertising sales teams to launch campaigns that led to ratings increase of more than 500% in select markets.• Winner of 3 PROMAX Latin American Awards and 1 Global Award for most creative campaigns. PROMAX is the international association for entertainment marketing professionals.• Partnered with management and operations to launch cost-effective production procedures that led to cost reductions and faster campaign turnaround and delivery.

Responsible for launching in the US the first version of the Local Guide, a website dedicated to providing information to travelers around the world. Achievements:• Created and customized all website content – including information on local malls, hotels, concert venues, restaurants, etc. – to the Brazilian audience.• Built new client and sponsor relationships through customized presentations and barter agreements.

Joined GloboNews – the “Brazilian CNN” – in its first year of operation. Worked in several areas – production, editing and international – of the first 24/7 live news channel in Brazil. Achievements:• Implemented and managed the International segment of the station’s primary financial show that covered relevant news events such as the 1997 Asian Crisis and the 1998 Russian Crisis.• Coordinated a team of news professionals that worked out of offices in Buenos Aires, Washington, DC, Paris, London, and Tokyo.