A Brazilian Femtech that disrupts women’s reproductive health by allowing women to test key fertility hormones at home in an innovative and financially accessible way.Responsible for the development and launch of the digital platform, the management of the customer and suppliers operations and daily interaction with both B2C and B2B customers. Responsible for the for expanding lines of business, such as the implementation of the B2B operation that became the main source of revenue for Fertilid.

I am one of the founders of Fêra Féra, an indie music and art fair that brings together new artists and other players of the creative economy (such as foodies, designers & makers) ocuppying and redefining public spaces. I was responsible for: managing communication between artists and the fair, marketing, paid partnerships, selling the vacants spots for new exhibitors, building relationships with prospective clients, logistics and bringing it all together.

Jane is a online platform with a direct sales business model that resells shoes nationwide and works specially with women who are looking for new sources of income. My role was to digitilize the business and today I am responsible for the e-commerce, the marketing & communication with the reselle. I also expanded the business to a B2C model with Dafiti’s marketplace. Finally. I manage our performance agency to optimize results and investment.

GreenTee was an eco-social driven start up. With a Buy 1- Give 1 business model, we sold ecofriendly t-shirts online. For every t-shirt sold, we donated another one to NGOs. For the prints, we partnered with local street artists from São Paulo who also received a share based on the revenue of t-shirts sold. I was responsible for social media, marketing, finding offline marketplaces and fostering partnerships to expand the business.

Yázigi was my first business after university, where I understood what entrepeneurial really meant. I opened a Yázigi Franchise at Sorocaba and was responsible in building the business from scratch. In other words, I went from renting the place to hiring the team, creating cadence and process as well as developing curriculum. After establishing the business, I was CFO and CMO running finance, marketing and sales team. I was also responsible in talking to students/clients and negotiating fees.

Part of the São Paulo's sales force for Azaléia. Responsible for prospecting new clients and give support to existing ones. Customer portfolio composed of small and medium retail stores.