Renato Zamagna

Renato Zamagna Email and Phone Number

Co-founder | Business Developer and Chief Adviser @ Agency ROE
Bulgaria
Renato Zamagna's Location
Eindhoven Area, Netherlands
Renato Zamagna's Contact Details

Renato Zamagna work email

Renato Zamagna personal email

n/a
About Renato Zamagna

My name is Renato Zamagna. I am a professional with experience and expertise in the digital, social, search engine (SEM), and social media marketing and content creation fields. I have a shared passion and background in blockchain marketing and cryptocurrency in Latin America, North America, Europe, and Southeast Asia.Throughout my 15-year career, I have exemplified ethical and empathetic leadership, leading by example and embracing meritocracy and mutual respect. I foster a collaborative culture where talent thrives, fueling creativity, productivity, and motivation. My multiple career milestones include the following:- While currently serving as the Co-Founder and Chief Advisor of Agency Roe, which I established as Brazil’s first social media marketing agency in 2012, and later rebranded in 2016 as Latin America’s foremost blockchain and crypto-only marketing agency. - My other noteworthy accomplishments include changing Ankr's external communication strategy from a "developer to developer" approach to a "developer to everyone" approach, leading to a 20% increase in enterprise blockchain solution partners while demystifying technical web3 service offerings into digestible messaging, bolstering the social media following by 30%.- As the Chief Marketing Officer of Emurgo, Singapore, I oversaw a remote team of 25 spread across different regions worldwide while championing the Emurgo incubation program for African blockchain startups, securing a USD 100.000.000 investment grant to drive Cardano adoption across the continent. In 2021 I also guided Wuzu’s account-based marketing exit strategy, leading to their acquisition by Mercado Bitcoin, the largest cryptocurrency exchange in Brazil, in a multi-million-dollar deal. Besides my blockchain marketing background, I've mentored and advised startups and entrepreneurs entering this field. I believe in the potential of entrepreneurship to drive positive change and demystify blockchain technology. I am keen to leverage my experience and expertise in a Product Marketing or Marketing leadership role for an emerging or established Web3 or blockchain company.

Renato Zamagna's Current Company Details
Agency ROE

Agency Roe

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Co-founder | Business Developer and Chief Adviser
Bulgaria
Website:
agencyroe.com
Employees:
2
Renato Zamagna Work Experience Details
  • Agency Roe
    Co-Founder | Business Developer And Chief Adviser
    Agency Roe
    Bulgaria
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  • Agency Roe
    Co-Founder | Chief Adviser
    Agency Roe Apr 2012 - Present
    Rio De Janeiro, Brazil
    - Provides expert guidance and consulting on project budgets, resource allocation, and performance marketing tactics, ensuring optimal outcomes for projects undertaken- Serves as a distinguished public speaker, captivating audiences within English-speaking markets with profound industry insights - Conducts thorough investigations and strategic exploration to develop partnerships and forge alliances with key industry players; Agency ROE has a roster of 17+ retained clientsKey Contributions - Pioneered the establishment of Brazil's first social media marketing agency in 2012 and later rebranded it in 2016 as Latin America's foremost blockchain and crypto-only marketing agency; today, Agency ROE stands as the leading blockchain marketing agency in Brazil- Orchestrated the planning and execution of the highly acclaimed Blockchain VIP event at the renowned Copacabana Palace Hotel, catering to cryptocurrency and conventional financial executives; this landmark event resulted in the acquisition of 8 high-revenue customers for the agencyMost recent ContributionsDEVELOPER RELATIONSHIP MARKETING INITIATIVES | 2024 - Pioneered targeteddeveloper marketing strategies for South American Web3 projects:◦ Developed comprehensive developer outreach programs in Latin America forOKX Brazil Jumpstarter, Liqi, and MBRL stablecoin.◦ Created technical content bridging complex blockchain concepts with practicaldeveloper applications.◦ Increased developer community engagement through multi-channelcommunication strategies and webinar training.◦ Designed scalable developer relationship frameworks for resource-constrainedWeb3 projects.◦ Empowered developers with education and marketing materials to supportweb3 value communication to decision-makers unfamiliar with web3.
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  • Neon Labs
    Interim Head Of Marketing (Agency Roe Consulting)
    Neon Labs Jul 2023 - Dec 2023
    British Virgin Islands
    Neon seamlessly merges the robust Ethereum and Solana ecosystems, presenting an Ethereum Virtual Machine (EVM) amplified with Solana's renowned scalability and versatility. As a pivotal nexus, Neon provides developers with an unparalleled environment to cultivate and operate dApps, converging the strengths of both blockchain realms.Job Scope:- Lead the development and execution of holistic marketing strategies to bolster Neon's brand recognition and user adoption.- Strategize and roll out dynamic digital marketing campaigns targeting key user segments.- Collaborate closely with cross-functional teams to ensure consistent and powerful brand messaging.- Analyze evolving market dynamics and user feedback to continually refine marketing approaches.Oversee the production of compelling content, from in-depth blog articles to promotional materials, resonating with Neon's mission.- Orchestrate interactive community events, seminars, and workshops, solidifying Neon's footprint in the blockchain domain.- Manage public relations endeavors, forging influential media alliances and spotlighting Neon as a forerunner in the EVM arena.- Mentor the marketing brigade, instilling a spirit of innovation and unmatched excellence.- Allocate and monitor marketing funds judiciously to guarantee maximum ROI on campaigns.- Forge productive partnerships and alignments, championing synergistic co-marketing efforts and industry collaborations.
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  • Bulla Network
    Interim Marketing Director (Agency Roe Consulting)
    Bulla Network Feb 2023 - Aug 2023
    Denver, Colorado, United States
    Bulla Network is a decentralized commerce platform that leverages blockchain technology to offer crypto invoicing, payments, and payroll services across 11 networks, including Ethereum and Polygon. Key features include multi-chain support, transaction tracking, and a first-of-its-kind Transaction Importer tool for simplified accounting and reporting.Job Scope:- Develop and execute marketing strategies to drive awareness, user acquisition, and revenue growth for Bulla Network.- Lead marketing campaigns across social media, SEO, email, events, and partnerships.- Analyze data and metrics to optimize marketing ROI and growth.- Create compelling content and assets to showcase Bulla Network's solutions.- Oversee brand messaging, visuals, and web presence.- Identify and pursue new market opportunities in the web3 space.- Build and mentor a high-performing marketing team.- Collaborate cross-functionally to align marketing initiatives with business goals.- Plan and manage marketing budgets and resources.- Represent Bulla Network at industry events and conferences.- Monitor marketing trends and innovations to inform strategy.- Report on campaign results and provide strategic recommendations to leadership.
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  • Ankr
    Senior Marketing Content & Communications Strategist
    Ankr Mar 2022 - Feb 2023
    San Francisco, California, United States
    - Transformed Ankr's external communication strategy from a "developer to developer" approach to a "developer to everyone" approach, resulting in a 20% increase in enterprise blockchain solution partners- Elucidated and made accessible Ankr's technical web3 service offerings through compelling messaging, leading to a significant 30% growth in the social media following- Recruited and retained over 100 developers by implementing diverse strategies in content marketing, social media campaigns, training courses, AMAs (Ask Me Anything), and engaging live events in collaboration with the Developer Relationship Manager- Devised an impactful inbound marketing strategy and funnel, shifting from solely outbound methods and generating a 20% increase in inbound leads- Managed the implementation of technical and on-page SEO best practices, driving increased web traffic and securing a prominent position for Ankr's website on the first page of Google search results for web3 industry keywords- Provided guidance and support to Ankr's external liquid staking clients, including Binance, Polygon, and Gaia Labs, while launching over 100 community growth marketing campaigns. Within six months, the Helio Protocol witnessed impressive growth, accumulating 130,000 Twitter followers, 16,000 Telegram members, and 66,000 Discord members
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  • Emurgo
    Chief Marketing Officer
    Emurgo Mar 2020 - Mar 2022
    Singapore
    - Managed a remote team of 25 individuals spread across different regions worldwideImplemented a marketing strategy for Cardano's commercial arm and co-founder, resulting in a 30% increase in SQLs- Developed Emurgo Trace, a blockchain-powered coffee supply chain traceability platform, which closed 6 account-based marketing deals with a value of $100k+ each in its first year- Established Marketing and Community Building OKRs and KPIs aligned with overall business goals, achieving 100% of targets- Presented a proposal for a $1,000,000 marketing budget and effectively oversaw its execution, delivering an impressive ROI of 120%- Fostered alignment between sales and marketing departments, resulting in a remarkable 75% increase in cross-productivity- Provided strategic guidance and secured speaking opportunities at 9 industry conferences, significantly enhancing Emurgo's visibility- Promoted the Emurgo incubation program for African blockchain startups, securing a USD 100.000.000 investment grant to drive Cardano adoption throughout the continent
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  • Wuzu
    Chief Marketing Officer
    Wuzu Jan 2018 - Mar 2020
    Curitiba, Paraná, Brazil
    - Oversaw project budgets of USD 500,000 for external agencies, creatives, and internal teams, achieving all goals within the designated timeframe and under budget- Negotiated partnerships with 4-prominent Latin American industry leaders, including ReitBZ and BTG PACTUAL- Worked closely with cross-functional teams to launch new features and products, leading to a significant 30% increase in trading volume during an extreme bear market- Led a remote team of 15 individuals located in various regions worldwide- Established effective alignment between the sales and marketing departments, resulting in a 75% increase in cross-productivity- Implemented performance marketing strategies and applied advanced tools, leading to a 60% improvement in campaign performance- Drove the execution of the exit marketing strategy, resulting in Wuzu's acquisition by Mercado Bitcoin, Brazil's largest cryptocurrency exchange, in a multi-million dollar deal
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  • Br11
    Marketing Content And Communications Specialist
    Br11 Jun 2017 - Nov 2018
    São Paulo, Brazil
    - Positioned BR11 as a leading cryptocurrency authority in Latin America through a robust content strategy; BR11, the first STO in Brazil, secured over 300 organic media features- Tracked content performance using Google Analytics and Sprout Social, resulting in a 35% increase in website traffic- Implemented content marketing and SEO strategies that bolstered search engine rankings by 30% and drove a 20% increase in conversions
  • Taylor - Crypto Trading For Everyone
    Marketing Content And Communications Specialist
    Taylor - Crypto Trading For Everyone Jan 2017 - Aug 2018
    Rio De Janeiro, Brazil
    - Collaborated with the product, design, sales, and development teams to devise effective marketing strategies for Taylor's ICO, achieving the soft cap of USD 10,000,000 in just 10 minutes and raising an additional USD 10,000,000 within 28 days- Utilized email, social media platforms, Taylor's website landing pages, and external publications to drive a 50% increase in website traffic and a 40% increase in engagementLed content marketing and SEO initiatives that resulted in a 30% improvement in search engine rankings and a 20% increase in conversion rates- Integrated data and leveraged Google Analytics to analyze and optimize all marketing campaigns, resulting in a 60% enhancement in the ROI of marketing initiatives
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Renato Zamagna Education Details

Frequently Asked Questions about Renato Zamagna

What company does Renato Zamagna work for?

Renato Zamagna works for Agency Roe

What is Renato Zamagna's role at the current company?

Renato Zamagna's current role is Co-founder | Business Developer and Chief Adviser.

What is Renato Zamagna's email address?

Renato Zamagna's email address is re****@****ver.com

What schools did Renato Zamagna attend?

Renato Zamagna attended Fontys University Of Applied Sciences, School Of Visual Arts.

Who are Renato Zamagna's colleagues?

Renato Zamagna's colleagues are Tales Vaz.

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