Renaud Isautier Email & Phone Number

Île-De-France, France

Région De Paris, France

As a subsidiary of @M6Groupe, SND is one of french main film distributors : international distribution, domestic TV sales, theaters, and home entertainment (physical and digital).1/ Building and leading media strategies from scratch. - Multi-channels campaigns : TV, radio, digital, mobile, press, social, video, OOH, POS. - Defining KPIs, setting communication goals. - Negociating media purchases with advertising departments and agencies.2/ Digital Marketing… Show more As a subsidiary of @M6Groupe, SND is one of french main film distributors : international distribution, domestic TV sales, theaters, and home entertainment (physical and digital).1/ Building and leading media strategies from scratch. - Multi-channels campaigns : TV, radio, digital, mobile, press, social, video, OOH, POS. - Defining KPIs, setting communication goals. - Negociating media purchases with advertising departments and agencies.2/ Digital Marketing - Implementing innovative digital campaigns : Programmatic, data-based, content, social, digital audio, influence, DOOH, IPTV… Post campaigns analysis, performance measurements, ROI oriented. Setting partnerships with strong brands in media (Allociné, Sens Critique, Télé Loisirs, Dailymotion, M6, Gulli, Première, Le Monde), Entertainment (Deezer, Spotify, 6Play, Konbini, Gameloft...) and ecommerce (Fnac, Amazon).=> 2020 Budgets (19 campaigns) : +660K€ (net investments) TV (23%) / Radio (5%) / Press (6%) / OOH (7%) / Digital (59%) Digital : 45% programmatic / 71% VOL / 30% IPTV / 25% Social Programmatic : +11,5M PAP VOL : +20M PAP / CTR 2% IPTV : +11M PAP / eCPM -3% Show less

Neuilly-Sur-Seine, France

Within the video marketing team, I was in charge of managing products marketing, which means :#Creating and implementing product marketing strategies (mix), both physical and digital in relationship with worldwide right-owners (Lionsgate, Summit Entertainment, TWC, Bac Films, Fremantle media, Bloom Media,...) : DVD, Blu-ray, VOD, EST, SVOD...#Managing efficiently from start to completion marketing budgets from 300K€ to 1M€ per project.#Planning, negotiating and… Show more Within the video marketing team, I was in charge of managing products marketing, which means :#Creating and implementing product marketing strategies (mix), both physical and digital in relationship with worldwide right-owners (Lionsgate, Summit Entertainment, TWC, Bac Films, Fremantle media, Bloom Media,...) : DVD, Blu-ray, VOD, EST, SVOD...#Managing efficiently from start to completion marketing budgets from 300K€ to 1M€ per project.#Planning, negotiating and implementing innovative all-media campaigns : media-planning, optimization, partnerships/exchanges.#Supervising social media campaigns and community management.> Around 15 new releases every year from top French comedies to international hits (La La Land, The company you keep, Prisoners, Divergent series, Hateful 8, The Square, Seven Sisters...) and TV shows (Z Nation, Acquitted). Show less

Neuilly-Sur-Seine

I developed from scratch the M6 video eCommerce website (snd-m6video.fr.) #Creation of the website: managing the whole development of the project with technical, creative, logistics, sales and banking providers.#Defining a wide range of digital marketing strategies (SEO, SEM, Display, e-mailing) by coordinating income, customer acquisition, loyalty program and CRM targets/KPIs.#Managing of the website content policy.#Analyzing KPIs and sales… Show more I developed from scratch the M6 video eCommerce website (snd-m6video.fr.) #Creation of the website: managing the whole development of the project with technical, creative, logistics, sales and banking providers.#Defining a wide range of digital marketing strategies (SEO, SEM, Display, e-mailing) by coordinating income, customer acquisition, loyalty program and CRM targets/KPIs.#Managing of the website content policy.#Analyzing KPIs and sales data.#Defining growth and website optimization forecasts.> +150K€ global income Show less

Neuilly-Sur-Seine, France.

M6 Interactions, a subsidiary of M6 group, produced and distributed a whole range of entertaining products based on national and international licenses: press, collectibles, games, DVDs, stationery, etc…#Leading sales and circulation (France & export) : - Negociating and contracting trade and distribution conditions (distributions rates, year-end rebates, etc…)- Sales analysis, Income and distribution costs forecasts. #Commercial and logistical management of unsold… Show more M6 Interactions, a subsidiary of M6 group, produced and distributed a whole range of entertaining products based on national and international licenses: press, collectibles, games, DVDs, stationery, etc…#Leading sales and circulation (France & export) : - Negociating and contracting trade and distribution conditions (distributions rates, year-end rebates, etc…)- Sales analysis, Income and distribution costs forecasts. #Commercial and logistical management of unsold units: - Stocks optimization: storage rates, fares negotiations. - Unsold stocks clearance / resales to discounters. Commercial and logistical follow-up, financial monitoring. Turnover : more than 500K€ (2011). Show less

Neuilly-Sur-Seine, France

#Marketing project manager (magazines)#Circulation optimization / Sales analysis#Trade marketing#Stock management optimization

Neuilly-Sur-Seine, France

#Circulation optimization#Sales analysis#Stock management

Paris Area, France

Paris Area, France

Paris Area, France

Google Cxo Academy

Master

Master

Baccalauréat