Board member for a global outdoor premium lighting brand. Leading marketing teams (20 fte) and strategies over 5 continents. Rejuvenating the brand (corporate design, global VIP events), setting up processes (product management function, innovation management, budget control and new businesses), and driving a culture change. Divestment of a subsidiary.• Transitioning from a family owned structure into a part of Fagerhult group, I have set up a program to professionalize the overall marketing function. Starting with brand guidelines rejuvenation and social media campaigns, creating a global collaborative and efficient marketing team, driving the innovation and product roadmap, and initiating new business with 3D/VR services for architects and lighting designers.

Accountable for critical product category, defining marketing strategies, creating new value propositions with key customers and global sales team, monitoring execution to meet annual and strategic plans• Confronted with traditional business degrowth, we need to steer growth with services. In order to enable lifecycle and spare parts propositions, I have initiated and driven a digital transformation program around circular economy, with iOs and Android app development, as well as a cloud data infrastructure for customers and factory data. To this date, more than 6M products have been digitalized, with extended spares library created, and loyal regular users – for a revenue growth of 300%• Facing energy transition challenges, European public customers have started to outsource refurbishment and maintenance of their assets to private operators. In order to increase our hit rate on these new, bigger, tenders, I’ve set up a cross functional team of experts and contributors in order to prepare the best quotations (in technical, financial and services terms). This approach has enabled to increase our hit rate by 30%, and has contributed to increase the profitability of these mega-deals.

Accountable for Outdoor product portfolio, managing a cross-cultural team of 15 product managers over 3 european locations. Market launches in Europe, fairs, marcom and digital marketing. Technological and competitive benchmark, r&d roadmap and budget allocations for new products (luminaires, IoT systems for outdoor lighting). • In order to accelerate growth, we have acquired in 2012 one major competitor. In order to secure value creation, I’ve driven the post-merger integration of marketing teams, marketing processes and product portfolios, enabling to increase our market share by 12 pts.• Confronted with Led technological disruption, we faced risk to be beaten by new entrants. By combining a sharply focused investment policy, demanding cost reduction programs, and an aggressive pruning process of older ranges (-50%), we have been able to focus on innovation, modularity and sustain our leadership.Customers : Architects, municipalities, energy operators, contractors, installers, wholesalers

In charge of several European ranges for outdoor lighting. Applications : city centers, residential streets, parks, gardens.Product : Luminaires, masts & accessories dedicated for urban decorative lighting

Business development for retail and office customer segment in France.Customers : banks, real-estate investors, private companies, architects, contractors, electrical installers and wholesalers.• Taking into account the change of customer profiles in DIY retail stores, and co-developing with stakeholders in the eco-system, I have built tailor-made propositions for these stores, more decorative, and more profitable, so successful they have since been duplicated on the European level.

Key account management, project and tender negotiation, sales plan