I have spent over 20 years in the luxury industry, working with some of the most iconic names, including Delvaux, LVMH, P&G, Coty, and, currently, Amouage. My journey has taken me across three continents, shaping my approach to creativity and luxury through a blend of global influences and local experiences.At Amouage, I oversee everything from product creation and retail design to communication, image and education, ensuring that every element conveys artistic and commercial coherence. I bring together the house’s artisanal precision and a contemporary perspective, creating works that resonate with today’s world while remaining true to Amouage’s DNA.Over the years, I’ve had the privilege of collaborating with some of the most talented and creative minds in art and luxury, gaining a deep appreciation for craftsmanship and innovation. I’ve learned how to respect the traditions of brands while moving it forward, balancing the old with the new to keep the story alive and relevant.I’m fascinated by the intersection of luxury and digital innovation, and I’ve made it a central part of my work. From social media and e-retail to real-time digital content creation, I aim to speak directly to clients through the platforms they value most, blending traditional artistry with cutting-edge technology.Above all, I believe in leading with energy and humanity. Whether collaborating with my teams or navigating complex creative challenges, I focus on fostering an environment where ideas flourish, and every voice contributes to the shared vision.